SAP CRM Helps Tinplate Maker Increase Sales and Service Efficiency

Rasselstein GmbH manufactured 1.5 million tons of tinplate in the fiscal year 2006 - 2007 and generated revenues of ?1.21 billion, making the ThyssenKrupp Steel AG subsidiary the third-largest tinplate producer in Europe. The company based in Andernach near Koblenz in western Germany. Rasselstein wanted to use modern IT technologies to make further productivity gains and to optimize the customer relationships at the same time. For this Rasselstein chose SAP. Rasselstein began adding the SAP Customer Relationship Management (SAP CRM) application to its already extensive SAP landscape, replacing outdated legacy systems. The integration of SAP CRM with the SAP NetWeaver technology platform provides the desired consistent view of customer information across the business. SAP NetWeaver unifies technology components into a single platform.