SAP Customer Relationship Management Helps Increase Revenue, Lower Costs

MLP is the leading financial services supplier for professionals in Europe. The company integrates banking, insurance, pension, and investment services into a financial strategy tailored to each customer at each stage of life. The MLP wanted to create targeted marketing campaigns also they wanted to enhance consultant performance. To solve these problems the MLP deployed SAP. MLP chose the SAP Customer Relationship Management (SAP CRM) application and its sales functionality.