SAS Activity-Based Management Connects the Data Dots so That Visa Decision Makers See the Entire Client to Product Picture
Source: SAS Institute
With 1.8 billion cards, purchases with Visa credit and debit cards accounted for more than 50 percent of US consumer and commercial card-based purchase transactions in 2008. Visa wanted a powerful system that can handle millions of calculations in a multidimensional analysis and reporting environment. To master these challenges Visa chose SAS Institute. Visa deployed SAS Activity-Based Management. With SAS, Visa can now build a more robust, user-friendly model that calculates customer and product profitability in far less time.