SCORE Helps Entrepreneur Find A Map To Success

Hugh Ulrich, president of Commodity Center LLC, is one of the world's experts on the history of international grain markets. Like most experts, when he had questions about the best way to create a business that would market a highly specialized and unique new product - a 500-year chart that traces the history of wheat trading since 1477 - he went to experts in those fields to find the best answers. He went to SCORE. Ulrich's SCORE counselors Al Grossman and Jack Navarre made suggestions about the marketing plan, production, fulfillment details and creation of a Web site that will be the primary form of marketing.