Search Engine Optimization: What's in It for You?

Search Engine Optimization (SEO) refers to "Optimizing" web sites to rank very high in the results of search engines such as Google, Yahoo, and MSN. In the late 1990's, Google introduced PageRank, a system of ranking Web pages based on their importance and other factors. Google search spiders crawl through the web following links, indexing and categorizing pages based on their content and relevancy. When the search spiders crawls and finds backlinks to the site along the way, each backlink translates to a positive confidence of vote to the site. It indicates popularity or importance of the website to the search engine which ultimately helps place the site in the top of the search results.