Search Marketing As A Core Local Business Strategy
Source: American Express
Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found online and gaining new customers are dramatically intertwined. It doesn't matters what you sell, product or service, or if you have a store or small home based office - if local prospects can't find you when they search online - you don't exist.