Second Life: What Value Can It Add Beyond PR And Marketing?

This paper explains what Second Life could really deliver for the online marketing business. Over the past 12 months we've witnessed a sensational appetite for brands to experiment in Second Life, with thousands upon thousands of pounds being thrown into designing the most enticing virtual environment imaginable. Adidas, Reebok, Toyota, STA Travel, Vodafone, BMW, to name but a few, have all jumped on the Second Life bandwagon this year, but how well is their investment performing beyond Public Relations (PR) and marketing objectives?.