SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long, the rest of the industry had caught on. As token-free, two-factor authentication has become better understood, SecurEnvoy has faced a growing number of competitors all trying to make a name for themselves in the market. The PR goal was to maintain sales momentum on a global basis and compete with well-established, internationally known security brands - all with a limited marketing budget. Aspectus developed a series of end-user case studies with high-profile customers like T-Mobile and John Lewis to provide SecurEnvoy with the proof points needed to compete against security giants like RSA.