SEO In Large Organizations: Managing Expectations, Defining Success
Source: Bruce Clay
Small and medium business websites are much easier to optimize for search than large business websites, although they still do have a lot in common. Large organizations have additional challenges to consider when they decide to embark on an SEO project. There are 12 key areas where large organizations build their search engine marketing initiatives, and in so doing they can define a methodology that can be used to succeed. Large business SEO needs a champion or it simply will not work. It is really the first key area in all large customer projects because without this spokesperson and shepherd within the organization, the project is undefended and lifeless.