SEO In Large Organizations: Tactics For Successful Implementation
Source: Bruce Clay
Large businesses need an SEO champion responsible for garnering buy-in from the top to the bottom of the organization. The SEO champion can help guide SEO initiatives, maintain realistic expectations, and keep momentum moving forward. To find the organization's SEO champion, you may first choose to look within the organization or you may choose to hire an individual to fulfill the role. Either way, an SEO champion most likely to drive a successful organization-wide search engine optimization campaign has a number of important qualities. An SEO champion should have an advanced understanding of SEO and several years of experience implementing SEO on a comparable site.