Serve Your Customers - Efficiently And Profitably

You know the adages: "The customer comes first.""The customer's always right." These mantras have merit. Fail to give your customers exactly what they want and you risk seeing them march off to rival companies - wallets in hand. But put your customers first at all costs, and you open up a different can of worms: by catering to customers' whims, you inject costly inefficiency into every step of your operations.