For a professional services organization, it's always clear why you need Delivery Consultants. If you don't have Delivery Consultants, you don't make money. For most professional service organizations, it eventually becomes clear why you need Service Sales and Service Marketing departments. These two capabilities become critical for demand generation. You need folks that can sell and market the service portfolio. But Services Engineering? What is this all about? Engineering for services? You can't engineer what our consultants do - that is why we get paid so well. If this is your perspective, you may be facing a rude awakening sometime in the next four years. Services Engineering is the group responsible for productizing your service portfolio.