Six Steps To Attracting Black Customers Online

In the rush to keep up with technology, many African-American business owners are so busy trying to add the latest bells and whistles to their Web sites, get to the top of the search engines, and learn the latest database technology that they often forget this simple fact: people do business with other people, not computers. Understanding the importance of relationships is the key to attracting African-American buyers online. This paper explains practical tips to getting Black customers to buy more from your Web site.