SJ AB Boosts Customer Satisfaction by 47% With Loyalty Program and Improved Marketing Analysis

SJ AB wanted to increase the company's competitive edge before 2010 when the passenger transport market is deregulated and improve company knowledge of its customers to optimize product marketing and sales. The challenge was to introduce a loyalty program to further develop customer relationships and reward frequent travelers. SJ AB implemented Oracle's Siebel Loyalty as the foundation for the SJ Prio customer loyalty program that was designed to deepen the company's customer relationships and made approximately 50 system integrations with Siebel Loyalty to take advantage of existing and incoming customer information.