Small Business Saturday Campaign Embraced By New England Shopkeepers
Source: American Express
Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice for the little guy to get some help from the big guys," said Kim Souza, co-owner of Revolution, a popular vintage and designer boutique in downtown White River Junction, Vermont.