Smarter Ways to Green: How to Make Sustainability Succeed in Your Business

Given the urgency of the situation, sustainability - which essentially is the ability to meet own needs without adversely affecting future generations - has become the watchword of age? And it has inspired a tidal wave of exciting green developments that ranges from recycling, renewable energy and hybrid cars to the redesign of products, packaging, factories and manufacturing processes. Intergovernmental efforts, public-private partnerships and market incentives to reduce greenhouse gas emissions are also an essential part of the equation. Despite the incontrovertible importance of sustainability, many organizations today still struggle to justify a meaningful investment in green initiatives, because they perceive the efforts will generate added costs, not concrete business benefits.