Social Media Marketing Adoption: A Short Survey Of Marketers Exploring Social Media

In the summer of 2007, MotiveLab launched a white paper offering 12 Essential Tips for Success in Social Media. Over the following year, more than 3000 people downloaded the white paper, and over 1800 filled out a short survey about their attitudes toward social media as a marketing function. The results of the survey are offered here as one small view onto the adoption of social media marketing. While there are few surprises in the survey results, there are some interesting trends, and a couple of data points that quantify what many marketers suspect, judging from the online discussions about social media adoption.