Social Media Marketing And Search Engine Optimization

Social Media Web sites have been the craze since MySpace became popular. The phrase, Social Media Marketing (SMM) has recently been coined to describe a new frontier of online advertising. SMM is tied very closely to Web 2.0, the concept of user-generated content Web sites. There is virtually limitless marketing potential from the myriad of Social Media Web sites that exist today. SMM is much like SEO was in 1999. It is the Wild West with a new generation of marketers testing the waters and their limits. These sites offer opportunities for traditional Search Engine Optimizers to leverage them in SEO campaigns. This Whitepaper will examine Social Media Marketing, the top players, and some of the marketing techniques being used on Social Media sites today.