Social Networking Is Social Structure

Many popular book mailing and social networking sites have been acquired by larger corporations - the most famous of which was of course Google's acquisition of social video network, YouTube. However, what is more interesting to business owners and C-level executives are the large investments now being made into advertising models and programs within social networks. However, to the benefit of the small business or medium-sized company, these large corporations will take time to implement their large-scale campaigns, while their smaller counterparts are moving quickly to acquire their piece of the social networking pie.