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(29 results)-
White Papers
The IT Manager's Guide to Selecting the Best Managed Services Vendor for Telecom Expense and Mobility Management
Jun 2011
Evaluating managed services providers is not a simple process. Analysts and past users agree that large variances in service offerings and differing pricing models have resulted in delayed...
Provided by ProfitLine
-
Case Studies
E-commerce Site Evaluation: a Case Study
Jan 2000
Recent surveys on e-commerce sites confirm the increased use of the Web for shopping. The reasons of these trends have been attributed to different factors such as convenience, saving time,...
Provided by World Wide Web Conference
-
White Papers
How IP geolocation can improve your website experience and marketing activity
Nov 2009
With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online...
Provided by Quova
-
White Papers
Going Global With Geolocation.
Nov 2009
This white paper, sponsored by Quova, Inc., a leading provider of IP geolocation data and services, illustrates how companies are using geolocation to greatly improve the user experience across...
Provided by Quova
-
Case Studies
NEC Set to Expand Market for Ads, Content on Public Screens; Rapid Payback Expected
Feb 2010
NEC did not just want to enter the market for digital place-based advertising - the advertising that appears on screens in malls, airports, and other venues. It wanted to expand that market by...
Provided by Microsoft
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
Whitepapers
How Audio Conferencing Usage is Changing and Why it Matters to You
Sep 2010
This new Frost & Sullivan executive brief explores today's trends in audio conferencing, the impact of a diverse user base and how pricing models are evolving to match use.
Provided by Citrix Online
-
White Papers
Strategic Value with Trade Promotion Management
Oct 2010
Read the story about a consumer products firm that, shifting strategy from a salon-only brand to a high-end consumer brand, suddenly had to execute trade promotions. After a false start, sales and...
Provided by SAP
-
Whitepapers
Moving towards Customer-Centric Pricing: From strategy to implementation, the new opportunities for banks to compete in the current economic downturn
Dec 2010
Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve...
Provided by IBM
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
Whitepapers
Intelligent Online Engagement for Sales
Oct 2012
Forrester Research reports that, within the United States alone, the online channel brought in over $175bn in revenue, and is expected to add roughly $30bn in revenue every year over the next five...
Provided by LivePerson
-
Whitepapers
Intelligent Online Engagement for Customer Services
Oct 2012
Whether they need to check bank balances or manage phone service, people expect to find the information they need upon visiting a business's website. The web is becoming the go-to place for...
Provided by LivePerson
-
White Papers
Website Lead Generation for Efficient Successful Prospecting
Nov 2007
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays...
Provided by Engago Technologies
-
White Papers
HyperOffice and the On-Line Collaboration Marketplace
Aug 2011
Collaboration is moving on-line. Dozens of products designed for the on-line collaboration market have appeared, some with remarkable success. Marquee desktop and server-based products are moving...
Provided by HyperOffice
-
Whitepapers
Slicing Data Center Inefficiencies
Nov 2011
In this tech dossier, Slicing through Data Center Inefficiencies, you'll learn about the advantages of HP BladeSystem with Intel technology, and the technologies behind this market leading...
Provided by Hewlett-Packard (HP)
-
White Papers
How You Market on Facebook
Mar 2008
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what...
Provided by Catalyst SF
-
White Papers
SF Reports: Fundamentals of the Ad Network Industry
Jun 2008
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and...
Provided by Catalyst SF
-
White Papers
Fundamentals of Marketing Through Games
Apr 2008
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game...
Provided by Catalyst SF
-
White Papers
Modular Media for Sports Marketers
Jan 2008
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to...
Provided by Real Time Matrix
-
White Papers
Advertisement Avoidance on Internet: Can Internet Printing Help?
Jul 2008
While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on...
Provided by Hewlett-Packard
-
Case Studies
Triboo: Riverbed Helps Triboo Manage 10 Million Unique Visitors Per Month
Oct 2011
Triboo is a dynamic web company that specializes in managing e-commerce activities and performance marketing for many blue chip companies in Italy. Their Web infrastructure couldn't handle...
Provided by Riverbed Technology
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
White Papers
How Unreliable Delivery System Affects e-Marketing Effectiveness
Jan 2012
Electronic commerce, widely known as e-commerce, has been at the heart of business growth for a while now, and it does not seem to be slowing down or decreasing in its importance in any way....
Provided by International Association of Computer Science & Information Technology (IACSIT)
-
Case Studies
PoliceOne Book Review Leads to #4 on Barnes and Nobles Daily Best Seller List
Mar 2008
Author and retired law enforcement officer, Dan Marcou was turned down by every publisher he approached when he submitted his first novel "The Calling: The Making of a Veteran Cop", a realistic...
Provided by Praetorian Group
-
Case Studies
PoliceOne Marketing Program Drives Rapid Adoption of the TASER
Mar 2008
TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided...
Provided by Praetorian Group
-
White Papers
SEO Course: A 15 Minute Introduction to Internet Marketing
Nov 2007
One of the most important lessons in Internet Marketing is to use the same language that the customers use. This is an old rule that is also true for offline marketing also. Online, however, it is...
Provided by AIMS - Advanced Internet Marketing Strategies
-
White Papers
Applying Predictive Analytics to Physician Detailing
Jun 2009
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing...
Provided by SPSS
-
Whitepapers
Intelligent Online Engagement for Customer Services
Oct 2012
Whether they need to check bank balances or manage phone service, people expect to find the information they need upon visiting a business's website. The web is becoming the go-to place for...
Provided by LivePerson
-
Whitepapers
Intelligent Online Engagement for Sales
Oct 2012
Forrester Research reports that, within the United States alone, the online channel brought in over $175bn in revenue, and is expected to add roughly $30bn in revenue every year over the next five...
Provided by LivePerson
-
White Papers
How Unreliable Delivery System Affects e-Marketing Effectiveness
Jan 2012
Electronic commerce, widely known as e-commerce, has been at the heart of business growth for a while now, and it does not seem to be slowing down or decreasing in its importance in any way....
Provided by International Association of Computer Science & Information Technology (IACSIT)
-
Case Studies
Triboo: Riverbed Helps Triboo Manage 10 Million Unique Visitors Per Month
Oct 2011
Triboo is a dynamic web company that specializes in managing e-commerce activities and performance marketing for many blue chip companies in Italy. Their Web infrastructure couldn't handle...
Provided by Riverbed Technology
-
Whitepapers
Slicing Data Center Inefficiencies
Nov 2011
In this tech dossier, Slicing through Data Center Inefficiencies, you'll learn about the advantages of HP BladeSystem with Intel technology, and the technologies behind this market leading...
Provided by Hewlett-Packard (HP)
-
White Papers
HyperOffice and the On-Line Collaboration Marketplace
Aug 2011
Collaboration is moving on-line. Dozens of products designed for the on-line collaboration market have appeared, some with remarkable success. Marquee desktop and server-based products are moving...
Provided by HyperOffice
-
White Papers
The IT Manager's Guide to Selecting the Best Managed Services Vendor for Telecom Expense and Mobility Management
Jun 2011
Evaluating managed services providers is not a simple process. Analysts and past users agree that large variances in service offerings and differing pricing models have resulted in delayed...
Provided by ProfitLine
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
Whitepapers
Moving towards Customer-Centric Pricing: From strategy to implementation, the new opportunities for banks to compete in the current economic downturn
Dec 2010
Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve...
Provided by IBM
-
White Papers
Strategic Value with Trade Promotion Management
Oct 2010
Read the story about a consumer products firm that, shifting strategy from a salon-only brand to a high-end consumer brand, suddenly had to execute trade promotions. After a false start, sales and...
Provided by SAP
-
Whitepapers
How Audio Conferencing Usage is Changing and Why it Matters to You
Sep 2010
This new Frost & Sullivan executive brief explores today's trends in audio conferencing, the impact of a diverse user base and how pricing models are evolving to match use.
Provided by Citrix Online
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
Case Studies
NEC Set to Expand Market for Ads, Content on Public Screens; Rapid Payback Expected
Feb 2010
NEC did not just want to enter the market for digital place-based advertising - the advertising that appears on screens in malls, airports, and other venues. It wanted to expand that market by...
Provided by Microsoft
-
White Papers
Going Global With Geolocation.
Nov 2009
This white paper, sponsored by Quova, Inc., a leading provider of IP geolocation data and services, illustrates how companies are using geolocation to greatly improve the user experience across...
Provided by Quova
-
White Papers
How IP geolocation can improve your website experience and marketing activity
Nov 2009
With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online...
Provided by Quova
-
White Papers
Applying Predictive Analytics to Physician Detailing
Jun 2009
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing...
Provided by SPSS
-
White Papers
SEO Course: A 15 Minute Introduction to Internet Marketing
Nov 2007
One of the most important lessons in Internet Marketing is to use the same language that the customers use. This is an old rule that is also true for offline marketing also. Online, however, it is...
Provided by AIMS - Advanced Internet Marketing Strategies
-
Case Studies
PoliceOne Marketing Program Drives Rapid Adoption of the TASER
Mar 2008
TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided...
Provided by Praetorian Group
-
Case Studies
PoliceOne Book Review Leads to #4 on Barnes and Nobles Daily Best Seller List
Mar 2008
Author and retired law enforcement officer, Dan Marcou was turned down by every publisher he approached when he submitted his first novel "The Calling: The Making of a Veteran Cop", a realistic...
Provided by Praetorian Group
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
White Papers
Advertisement Avoidance on Internet: Can Internet Printing Help?
Jul 2008
While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on...
Provided by Hewlett-Packard
-
White Papers
Modular Media for Sports Marketers
Jan 2008
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to...
Provided by Real Time Matrix
-
White Papers
Fundamentals of Marketing Through Games
Apr 2008
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game...
Provided by Catalyst SF
-
White Papers
SF Reports: Fundamentals of the Ad Network Industry
Jun 2008
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and...
Provided by Catalyst SF
-
White Papers
How You Market on Facebook
Mar 2008
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what...
Provided by Catalyst SF
-
White Papers
Website Lead Generation for Efficient Successful Prospecting
Nov 2007
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays...
Provided by Engago Technologies
-
Case Studies
E-commerce Site Evaluation: a Case Study
Jan 2000
Recent surveys on e-commerce sites confirm the increased use of the Web for shopping. The reasons of these trends have been attributed to different factors such as convenience, saving time,...
Provided by World Wide Web Conference
-
White Papers
How IP geolocation can improve your website experience and marketing activity
Nov 2009
With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online...
Provided by Quova
-
White Papers
Going Global With Geolocation.
Nov 2009
This white paper, sponsored by Quova, Inc., a leading provider of IP geolocation data and services, illustrates how companies are using geolocation to greatly improve the user experience across...
Provided by Quova
-
Case Studies
NEC Set to Expand Market for Ads, Content on Public Screens; Rapid Payback Expected
Feb 2010
NEC did not just want to enter the market for digital place-based advertising - the advertising that appears on screens in malls, airports, and other venues. It wanted to expand that market by...
Provided by Microsoft
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
Whitepapers
How Audio Conferencing Usage is Changing and Why it Matters to You
Sep 2010
This new Frost & Sullivan executive brief explores today's trends in audio conferencing, the impact of a diverse user base and how pricing models are evolving to match use.
Provided by Citrix Online
-
White Papers
Strategic Value with Trade Promotion Management
Oct 2010
Read the story about a consumer products firm that, shifting strategy from a salon-only brand to a high-end consumer brand, suddenly had to execute trade promotions. After a false start, sales and...
Provided by SAP
-
Case Studies
E-commerce Site Evaluation: a Case Study
Jan 2000
Recent surveys on e-commerce sites confirm the increased use of the Web for shopping. The reasons of these trends have been attributed to different factors such as convenience, saving time,...
Provided by World Wide Web Conference
-
Whitepapers
Moving towards Customer-Centric Pricing: From strategy to implementation, the new opportunities for banks to compete in the current economic downturn
Dec 2010
Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve...
Provided by IBM
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
The IT Manager's Guide to Selecting the Best Managed Services Vendor for Telecom Expense and Mobility Management
Jun 2011
Evaluating managed services providers is not a simple process. Analysts and past users agree that large variances in service offerings and differing pricing models have resulted in delayed...
Provided by ProfitLine
-
Whitepapers
Intelligent Online Engagement for Sales
Oct 2012
Forrester Research reports that, within the United States alone, the online channel brought in over $175bn in revenue, and is expected to add roughly $30bn in revenue every year over the next five...
Provided by LivePerson
-
Whitepapers
Intelligent Online Engagement for Customer Services
Oct 2012
Whether they need to check bank balances or manage phone service, people expect to find the information they need upon visiting a business's website. The web is becoming the go-to place for...
Provided by LivePerson
-
White Papers
Website Lead Generation for Efficient Successful Prospecting
Nov 2007
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays...
Provided by Engago Technologies
-
White Papers
HyperOffice and the On-Line Collaboration Marketplace
Aug 2011
Collaboration is moving on-line. Dozens of products designed for the on-line collaboration market have appeared, some with remarkable success. Marquee desktop and server-based products are moving...
Provided by HyperOffice
-
Whitepapers
Slicing Data Center Inefficiencies
Nov 2011
In this tech dossier, Slicing through Data Center Inefficiencies, you'll learn about the advantages of HP BladeSystem with Intel technology, and the technologies behind this market leading...
Provided by Hewlett-Packard (HP)
-
White Papers
How You Market on Facebook
Mar 2008
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what...
Provided by Catalyst SF
-
White Papers
SF Reports: Fundamentals of the Ad Network Industry
Jun 2008
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and...
Provided by Catalyst SF
-
White Papers
Fundamentals of Marketing Through Games
Apr 2008
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game...
Provided by Catalyst SF
-
White Papers
Modular Media for Sports Marketers
Jan 2008
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to...
Provided by Real Time Matrix
-
White Papers
Advertisement Avoidance on Internet: Can Internet Printing Help?
Jul 2008
While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on...
Provided by Hewlett-Packard
-
Case Studies
Triboo: Riverbed Helps Triboo Manage 10 Million Unique Visitors Per Month
Oct 2011
Triboo is a dynamic web company that specializes in managing e-commerce activities and performance marketing for many blue chip companies in Italy. Their Web infrastructure couldn't handle...
Provided by Riverbed Technology
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
White Papers
How Unreliable Delivery System Affects e-Marketing Effectiveness
Jan 2012
Electronic commerce, widely known as e-commerce, has been at the heart of business growth for a while now, and it does not seem to be slowing down or decreasing in its importance in any way....
Provided by International Association of Computer Science & Information Technology (IACSIT)
-
Case Studies
PoliceOne Book Review Leads to #4 on Barnes and Nobles Daily Best Seller List
Mar 2008
Author and retired law enforcement officer, Dan Marcou was turned down by every publisher he approached when he submitted his first novel "The Calling: The Making of a Veteran Cop", a realistic...
Provided by Praetorian Group
-
Case Studies
PoliceOne Marketing Program Drives Rapid Adoption of the TASER
Mar 2008
TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided...
Provided by Praetorian Group
-
White Papers
SEO Course: A 15 Minute Introduction to Internet Marketing
Nov 2007
One of the most important lessons in Internet Marketing is to use the same language that the customers use. This is an old rule that is also true for offline marketing also. Online, however, it is...
Provided by AIMS - Advanced Internet Marketing Strategies
-
White Papers
Applying Predictive Analytics to Physician Detailing
Jun 2009
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing...
Provided by SPSS
