Software AG Customer Case Study: Apple

Being competitive in today's high tech industry means taking economic advantage of manufacturing and distribution facilities around the world. Apple interacts with dozens of trading partners, from resellers, to distributors and OEM manufacturers that help to form its global supply chain. Apple exchanged orders and critical business documents through a variety of means with its trading partners, most notably EDI (Electronic Data Interchange). "While this method of document exchange was functional, it was not the most efficient or cost effective," says Sankar Dhinu, Apple's Senior Manager of Emerging Technology.