Special Feature: Innovation And The Economics Of Good Enough
In the boom times of eCommerce rising, many common obstacles to innovation (including administrative trivia such as building a business case) were overcome by sheer enthusiasm and blind faith. Determined innovators refused to settle for "Good enough"; they knew they could do better and believed fervently that "Better" would, somehow, eventually be demonstrated by a winning Return On Investment (ROI). Network effects, by increasing economies of scale and market share, would flow from every innovation if only you moved quickly enough. But in the current economic climate, the hurdles to innovation are much higher. Good enough is usually fine; everything else is overfunded and subject to cuts or elimination. Having a better idea doesn't guarantee success.