Speeding New Product Development When the Clock Is Ticking

Wristwatches from IWC Schaffhausen do more than tell the time. These handcrafted and technically sophisticated luxury timepieces are a man's best jewelry piece and can become sought-after collector's items. IWC Schaffhausen wanted to speed new product development to capitalize on a booming market. The challenge was to continue the tradition of providing only the highest quality products. The company integrated CAD and PDM. It deployed a single source of product data. There was workflow management and clear product structure. The company provided full support of IWC management. Project team included all decision makers.