Start-Up Outsources to China 'For the Best Brains' to Implement ITO 2.0

Harnessing the collective intelligence of people has the potential to change everything. Today, teams numbering in the thousands are creating encyclopedias, jetliners, operating systems, mutual funds, and many other items. Perhaps the best example is the rise of Wikipedia, which harnessed the collective intelligence of people around the world to produce a reference that rivals the Encyclopedia Britannica. What if companies applied the same principles to the world of work? What if every business could leverage the collective intelligence of its employees, partners, suppliers, and customers to build better products and deliver better service? It's exactly this vision that motivated Michael Rocha and Timothy Chou to found Openwater Networks.