Starting From Scratch With Each New Product Is Laborious and Time-Consuming

Rowenta is a leader in a style-conscious industry that demands rapid product innovation. Competing in an industry where product style is critical and rapid product innovation essential, Rowenta's goal was to re-use components in order to bring new products to market in significantly less time. To master this goal Rowenta chose Siemens PLM Software. Rowenta deployed NX software to generate parametric assembly models that can be easily modified to adapt to new designs. With this solution Rowenta were able to increased use of components proven in earlier products has reduced the need for changes late in the design cycle.