Starting Small Business - Promote! Promote! Promote!

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? The purpose of promotion is to make sure people know you are in business. You promote because if you don't, you won't make it in business. You promote because it is communication that you need to engage in order to survive.