Step By Step: A Template for Marketing IT to the Business
Source: Forrester Research
Many IT organizations are just beginning the journey toward more effectively marketing IT to their business constituents. But what is the right step-by-step approach to use to jump-start their efforts? This Forrester Best Practices document examines and synthesizes Forrester's research and examples of IT marketing and communications, and recommends the steps and categories of information that should be incorporated into a template for each step.