Strategies For Ambiguity: Finding Opportunities In Uncertainty

Paul Freeman, CEO of a private asbestos removal company in Denver, Colorado, had built a very successful business. Then insurance companies decided they could no long offer liability insurance for asbestos removal. They pulled their insurance. Without the insurance, Freeman's company would have to shut its doors. But Freeman took a different view of the ambiguity and uncertainty. Where the insurance companies saw only risk, he saw opportunity. Rather than closing the doors of his company, he decided to go into the insurance business. He started his own insurance company, called ERIC (Environmental Risk Insurance Corp.).