Successful E-Mail Marketing Methods

However, e-mail marketing is an increasingly demanding art and science. Competition within the recipient's in-box is fierce, and recipients are merciless in deleting e-mails that are illegible or irrelevant. The message has just seconds to capture the attention and interest of the recipient and to be opened, all of which are prerequisite to achieving the objectives; average reading time for a promotional e-mail is 15 seconds or less. Therefore, successful direct marketing requires employing best practices to beat the odds. Based on actual e-mail broadcast results and industry standards, the authors recommend nine Successful E-mail Marketing Methods to maximize the direct marketing results.