Sun CoolThreads and x64 Servers Easily Handle Peak Web Site Traffic for Innovative Media Company

Scripps Networks wanted to support and develop an Internet presence as a strategic part of the business and provide an Internet platform that seamlessly handles continual growth. The challenge was to keep pace with broadcasting needs that leverage the Internet in innovative ways and create major peaks in traffic. This media company leverages Sun server solutions and the Solaris Operating System to seamlessly support ad serving even with Web site peaks in traffic. In addition, this Sun solution provides the reliability and scalability the company needs to support ongoing annual Web site growth of approximately 50 percent.