Sustainability Matters: Why - And How - Business Is Widening Its Focus to Consider the Needs of All Stakeholders

This white paper demonstrates how running a responsible business and high levels of performance do not have to work against each other. And it makes a case for why sustainability issues should simply be part of a company's overall performance management practices. It is not always easy to integrate sustainability initiatives in daily business processes. Challenges include dealing with increased transparency, measuring results in an efficient, systematic manner, incorporating sustainability into decision-making and business processes, maintaining momentum and simply determining who owns each piece of the sustainability footprint.