Sweet Success: How Elk Software Group's Email Newsletter Platform Energised Sales for Edible Blooms
Edible Blooms is an Australian-based gourmet gift company. Edible Blooms faced the issue of having a customer database but not the understanding of how to use the information to its full potential. For this they chose IBM. IBM installed Elk Software Group at Edible Bloom. Using Elk Software Group's eNewsletters Online system (www. eNewslettersOnline.com), which is built on IBM WebSphere Application Server Express and uses IBM DB2 UDB, Edible Blooms implemented a bi-monthly newsletter to serve as the core of the company's direct marketing strategy. With the Elk/IBM solution, Edible Blooms now has a cost-effective marketing strategy.