Swisscom Mobile Utilizes Solution to Manage Mobile Device Product Life Cycles

Time to market is critical for competitiveness when introducing new mobile devices. Many customers will not hesitate to switch telecommunications providers if their own provider waits too long before offering a new device. Some of the key challenges, therefore, are to always know the status of a mobile device within the product life cycle, to know the informational needs of all relevant groups, and to coordinate work going on in parallel. Swisscom Mobile relies on Microsoft Office SharePoint Server 2007. This new solution - developed jointly with Microsoft Gold Certified Partner Garaio AG - helps product managers prepare new devices for market launch while serving as a central information source for downstream personnel in marketing, sales, and customer care.