Tackling the Multichannel Marketing Challenge: How to Differentiate the Customer Experience Through Customer Insight, Customer Interaction and Continuous Improvement in Marketing Performance

This paper is intended to help senior marketing executives understand how to use enterprise marketing solutions to differentiate customer experiences across channels - and compel customers to choose organization for doing business. It explains why technology will play an increasingly important role in assisting marketers in the development of meaningful customer interactions - and ultimately in growing profitable, long-term customer relationships.