Take A Trip Into The Future - Technology-Based Business Innovation In A Changing Global Travel Distribution
Source: Booz Allen Hamilton
Few established sectors of the global economy have felt the impact of the Internet more than travel and tourism. People have become accustomed to booking airline tickets online and are starting to self-book entire travel itineraries. The number of people who consult online customer reviews and check travel blogs before making their buying decision has increased significantly over the past years. At the same time, brand loyalty has fallen quickly leading to an ever increasing fight for the end-consumer by all players in the global travel distribution market.