Taming the Contact Centre Dragon, One Seat at a Time

India and China currently represent over one third of the world's population. Traditionally, India has been perceived as an underdeveloped nation, yet all market projections indicate that its middle class, and its income, are set to increase substantially. The same is true of China: recent reforms have put the country back on the global trade map. The consequence of these reforms is a growing Chinese middle class, including a vast number of millionaires, which will lead to an increase in income and resultant increase in the consumption of goods and services.