Teaching Your Business To Market Itself
Source: American Express
For so many small business owners generating leads, converting customers and creating a predictable flow of business is a constant battle. While there are many reasons for this, the primary one is that most small businesses focus all of their marketing attention on selling when they should really focus every fiber of their being on creating a better customer experience. The best way to generate more leads is to create a customer experience that makes people talk. The best way to convert more sales is to create a customer experience that puts sales and marketing on the same team. The best way to create a predictable flow of business is to create a customer experience that builds trust over and over again.