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digital advertising
(60 results)-
White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
-
White Papers
Mood Matching: The Importance Of Fit Between Moods Elicited By TV Programs And Commercials
Jan 2009
The authors examine the effects of moods elicited by broadcast and print media content on people's responses to embedded advertisements that elicit positive or negative moods. Previous research...
Provided by INSEAD
-
White Papers
Advertisers Reach Out And Text Somebody
May 2008
In the midst of the current economic downturn, there is one shining light for marketers: a significant number of consumers (41%) have no plans to stop or cut-back on the purchase of cell phones. A...
Provided by American Management Association
-
White Papers
All Ads Up
May 2009
Times have changed. Long gone are the days when all you needed to do to reach the biggest audience was buy three, two-minute ad spots during a major sporting event. Of course, if you can afford to...
Provided by American Express
-
White Papers
Small Business Marketing: Online Strategies For 2010
Dec 2009
Interested in new ideas and Small Business Marketing plans for the New Year? If you have an idea, roll out a landing page, turn on the adwords, and keep trying until you get the right presentation...
Provided by SooperArticles
-
Webcasts
Mobile Marketing
Oct 2007
Mobile Marketing and Advertising Talk presented by eMarketer CEO Geoff Ramsey and Professor Patrick Duparcq.
Provided by Northwestern University (Kellogg)
-
White Papers
Kindling The Gift-Giving Spirit
Nov 2009
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
-
White Papers
'Monetize Me'
Apr 2010
Kellogg alumni took center stage April 21 at the 2010 Kellogg Technology Conference, sharing their expertise on topics that ranged from monetizing social networking platforms to digital marketing...
Provided by Northwestern University (Kellogg)
-
White Papers
The Future Of Advertising Is Happening Now
Jun 2009
Globally, media consumption patterns are rapidly evolving in favor of the digital medium, with consumers increasingly spending many hours a day communicating, collaborating and chatting online....
Provided by Comviva Technologies
-
White Papers
Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging
Oct 2009
As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement...
Provided by WebTrends
-
Webcasts
How To Use Digital Media To Find New Customers
Aug 2010
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
-
Webcasts
Social Media: What Lies Ahead
Sep 2010
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
-
Webcasts
Is An iPad App The Right Choice For Your Brand?
Aug 2010
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
-
Webcasts
Digital Versus Traditional: Where's Your Money Going?
Jul 2010
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
-
Webcasts
Debating The Vital Questions Of The Digital Marketing Age
Jun 2009
Doug Weaver debates both a panel and the audience over some of today's most pertinent digital marketing questions.
Provided by iMedia Communications
-
White Papers
Beyond Advertising: Choosing A Strategic Path To The Digital Consumer
Mar 2009
Today, the distinctions between advertising and marketing have blurred, as new forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of...
Provided by IBM
-
White Papers
Brand Advertising And Digital
Jun 2010
Growing global competition, saturated markets and media fragmentation are putting more pressure on marketers to justify how they spend their marketing budgets. Digital has proved to be a unique...
Provided by Interactive Advertising Bureau
-
White Papers
The Emerging Role Of Out-Of-Home Digital Ad Networks In The Marketing And Media Mix
Aug 2006
Out-of-home digital advertising networks - networks that deliver advertising in stores, movie theatres, office buildings, doctors' offices and malls - are important marketing and communications...
Provided by Profitable Channels
-
White Papers
Getting Results From Digital Advertising
Aug 2009
Businesses are overwhelmed with a plethora of digital advertising options. There are opposing claims and anecdotes about its effectiveness. Is online advertising losing its charm? Will investing...
Provided by Genii Group
-
White Papers
Calculating The Value Of A Digital-Display Ad
Aug 2008
Today, however, digital billboard proliferate, and retail chains commonly use digital ad networks. Agencies are creating departments that specialize in the new medium. The advertising community no...
Provided by Signtronix.com
-
White Papers
Safety Impacts Of The Emerging Digital Display Technology For Outdoor Advertising Signs
Apr 2009
The specific objective of this paper was to develop guidance for State Departments of Transportation and other highway operating agencies with respect to the safety implications of digital display...
Provided by Viridian Group
-
White Papers
Understanding The Economics Of Digital Compared To Traditional Advertising And Media Services
Mar 2009
This paper provides a reference tool for marketing practitioners to better understand the Digital marketing space with a focus on advertising and media agency services. As the world continues to...
Provided by American Association of Advertising Agencies
-
White Papers
Advertising Made Easy And Effective
Mar 2009
Consumers are now telling marketers that place-based digital advertising is the number one way to grab their attention. OTX (Online Testing exchange) conducted a nationwide survey with consumers...
Provided by lylebunn.com
-
White Papers
Mobile Advertising And Marketing
Nov 2008
The mobile handset is a unique device in many ways and just the fact that over 3.7 billion active SIM cards are distributed across the globe shows how widespread the technology has become. People...
Provided by Berg Insight
-
White Papers
Master In Digital Marketing
Aug 2010
Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The...
Provided by IE Business School
-
White Papers
Digital Media Industry In Albuquerque And New Mexico
Jan 2007
Digital media plays a central role in a number of emerging industries, including motion picture and sound recording industries, software publishing, computer systems design, advertising, and...
Provided by University of New Mexico
-
White Papers
Advertising In Tourism And Leisure
Aug 2006
The paper features media advertising with some coverage of direct mail and merchandising. It addresses the subject grouped in four parts. Part one is background and introduction to advertising...
Provided by The George Washington University
-
White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 2009
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by WebTrends
-
White Papers
Interactive Advertising - The Singapore Context
Aug 2009
The advertising value chain in Singapore exhibits some of the same changes that authors have identified at the global level. However, so far these changes have been much less pronounced than in...
Provided by Digital Direction
-
White Papers
White Paper Enabling Digital Signage Content Delivery
Nov 2006
This white paper is designed to illustrate how Helius solutions enable digital signage content delivery within the retail industry. This paper outlines the market requirements for digital signage,...
Provided by Helius
-
White Papers
In-Store Digital Media
Feb 2009
When working people timidly entered these palatial retail emporiums, what unfolded before them, department after department and floor after floor, was intense engagement and consumer education -...
Provided by TracyLocke
-
White Papers
Adding Out-Of-Home Digital Advertising Networks To The Marketing & Media Mix
Aug 2006
Out-of-home digital advertising networks are called many things - emerging media platforms, digital-signage networks, in-store television, new digital media, and place-based media. Simply put,...
Provided by Profitable Channels
-
Webcasts
The Impact Of Digitalization On Markets
Jul 2008
Over the last few years, Internet advertising has amplified the communications tools available to marketers. New media channels have rapidly expanded to include paid search advertising,...
Provided by IESE School Of Business
-
Webcasts
"Advanced Digital Media Strategies" In New York City
Nov 2009
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by...
Provided by IESE School Of Business
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
Digital Marketing: The CMO Perspective
Sep 2009
The modern marketing manager faces several challenges today, but the most complex remains amongst the most perennial - how best to propagate awareness of his product or service, in a manner that...
Provided by IMA
-
White Papers
Interactive Digital Advertising : Point Of View Paper
May 2008
As audiences spend less time watching broadcast TV and more time elsewhere, the Internet and other digital media outlets are now delivering the audiences - one segment at a time - required by...
Provided by EyeWonder
-
White Papers
BMW Embraces Microsite Marketing
Jan 2010
BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and micro sites. In fact, their policies regarding website design and digital marketing engagement are some...
Provided by Automotive SEO
-
White Papers
Friend Or Rival? Evolution And Impact Of Display And Networks
Jun 2010
Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of...
Provided by Digital Direction
-
White Papers
Creating A Connected Consumer Experience Through Measurable Digital Marketing
Jul 2009
At the beginning of the industrial revolution, market power resided with the manufacturers that had economies of scale and could control the supply chain. Typically, these manufacturers were...
Provided by Microsoft
-
White Papers
Digital Printing Networks: A Case Of Best Practice In Sustainable Marketing Communications
Aug 2008
This paper reports on the findings of a collaborative project involving a UK University and a UK marketing agency. The purpose of the paper is to highlight the importance of the issue of...
Provided by University of Hertfordshire
-
White Papers
Evolution Of Digital Marketing
Mar 2009
The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites...
Provided by Munich Personal Repec Archive
-
Case Studies
New Screen Advertising Platform For Digital Cinema Media
May 2010
Digital Cinema Media (DCM) is a business venture between Cineworld and Odeon Cinemas to supply on screen advertising to the cinema screen within the UK. To solve the contractual and cost...
Provided by Capgemini
-
Webcasts
Business Answers: Setting Up Your Business & Managing Digital Marketing
Jan 2011
An attorney and chair of the New York City advisory board of Astia, and the editor of Inc.com and deputy editor of Inc. Magazine, answer viewer questions about how to set up your business and the...
Provided by American Express Company
-
White Papers
Increasing Dominance - The Role Of Advertising, Pricing And Product Design
May 2010
Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market...
Provided by University of Munich
-
White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
-
White Papers
Wireless: The Next Frontier For The Media & Entertainment Industry
Jan 2007
Digital technology is revolutionizing the production, distribution and consumption of video games, music, television, news and other information services. Consumer preferences are migrating toward...
Provided by Diamond Management & Technology Consultants
-
White Papers
Future Tense: The Global CMO
Sep 2008
The chief marketing officer (CMO), a title that barely existed 15 years ago, is under increasing pressure to keep pace with rapidly changing digital media and new markets with shifting demands....
Provided by Economist Intelligence Unit
-
White Papers
Designing Ranking Systems For Consumer Reviews: The Impact Of Review Subjectivity On Product Sales And Review Quality
Feb 2007
With the rapid growth of the Internet, users' ability to publish content has created active electronic communities that provide a wealth of product information. Consumers naturally gravitate to...
Provided by Stern School of Business
-
White Papers
Receptiveness Of Gamers To Embedded Brand Messages In Advergames: Attitudes Towards Product Placement
Dec 2009
Advergames are increasingly being used as part of a marketing campaign to promote products and brands. The authors examined the level of recall of products, brands, and companies in advergames and...
Provided by American Academy of Advertising
-
White Papers
The New World Of Video Advertising: Delivered Seamlessly
Jan 2011
The pure-digital delivery model enables you to deliver SD, HD and online video with exactly the same simple steps. Pure-digital eliminates the extra steps, special cases and divergent processes...
Provided by Extreme Reach
-
White Papers
Bridging The Real Gap Between Online Video And TV Advertising
Nov 2010
The rise of truly digital ad delivery platforms has already helped TV advertisers simplify a number of complex manual processes, instantly access video creative and consistently showcase their...
Provided by Extreme Reach
-
White Papers
The Travel Industry's Guide To Mobile Advertising
Mar 2010
Travel brands and service providers are also using mobile search to drive consumers to mobile sites and to download their applications. Ongoing mobile search campaigns are helping these companies...
Provided by Microsoft
-
White Papers
Measuring Digital Word Of Mouth
Jul 2009
As more brands fold the various channels of social media into their online marketing efforts, marketers seek to better understand the impact their programs are achieving. Significant energy and...
Provided by Zócalo Group
-
White Papers
The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing
Oct 2010
The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure...
Provided by Manhattan Research
-
White Papers
How Digital Is Shaping The Future Of Pharmaceutical Marketing
Oct 2010
Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and...
Provided by Manhattan Research
-
White Papers
Digital Services: Building A Foundation For User Experience
May 2009
Digital services encompass the online and increasingly mobile interactions financial institutions have with their customers. The next wave of digital services are being developed and deployed by...
Provided by IDC
-
White Papers
Digital Services Play A Key Part In Customer Acquisition And Retention
May 2009
In early 2009, Financial Insights conducted a global consumer survey and in-depth bank interviews on financial digital services. Financial digital services are defined as the distribution of...
Provided by IDC
-
White Papers
Both Businesses And Bankers See The ROI Of Digital Services
May 2009
In early 2009, Financial Insights conducted a global survey of businesses and bankers regarding their investments in and use of financial digital services. Financial digital services are defined...
Provided by IDC
-
White Papers
The Real Cost Of A Digital Display Deployment
Oct 2009
Beyond the unit price of a digital display, there are a significant number of additional costs to be considered in the deployment of a digital display. Surprisingly, these costs can vary widely,...
Provided by Yesco
-
White Papers
Why You Might Not Make It
Aug 2008
The media world is in the midst of a tectonic shift. The old currency - how much it costs to make a thousand impressions - is being replaced by a new currency - one that values what it costs to...
Provided by Center for Sales Strategy
-
White Papers
Creating A Connected Consumer Experience Through Measurable Digital Marketing
Jul 2009
At the beginning of the industrial revolution, market power resided with the manufacturers that had economies of scale and could control the supply chain. Typically, these manufacturers were...
Provided by Microsoft
-
White Papers
Friend Or Rival? Evolution And Impact Of Display And Networks
Jun 2010
Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of...
Provided by Digital Direction
-
White Papers
BMW Embraces Microsite Marketing
Jan 2010
BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and micro sites. In fact, their policies regarding website design and digital marketing engagement are some...
Provided by Automotive SEO
-
White Papers
Interactive Digital Advertising : Point Of View Paper
May 2008
As audiences spend less time watching broadcast TV and more time elsewhere, the Internet and other digital media outlets are now delivering the audiences - one segment at a time - required by...
Provided by EyeWonder
-
White Papers
Digital Marketing: The CMO Perspective
Sep 2009
The modern marketing manager faces several challenges today, but the most complex remains amongst the most perennial - how best to propagate awareness of his product or service, in a manner that...
Provided by IMA
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
Webcasts
"Advanced Digital Media Strategies" In New York City
Nov 2009
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by...
Provided by IESE School Of Business
-
Webcasts
The Impact Of Digitalization On Markets
Jul 2008
Over the last few years, Internet advertising has amplified the communications tools available to marketers. New media channels have rapidly expanded to include paid search advertising,...
Provided by IESE School Of Business
-
White Papers
Adding Out-Of-Home Digital Advertising Networks To The Marketing & Media Mix
Aug 2006
Out-of-home digital advertising networks are called many things - emerging media platforms, digital-signage networks, in-store television, new digital media, and place-based media. Simply put,...
Provided by Profitable Channels
-
White Papers
In-Store Digital Media
Feb 2009
When working people timidly entered these palatial retail emporiums, what unfolded before them, department after department and floor after floor, was intense engagement and consumer education -...
Provided by TracyLocke
-
White Papers
White Paper Enabling Digital Signage Content Delivery
Nov 2006
This white paper is designed to illustrate how Helius solutions enable digital signage content delivery within the retail industry. This paper outlines the market requirements for digital signage,...
Provided by Helius
-
White Papers
Interactive Advertising - The Singapore Context
Aug 2009
The advertising value chain in Singapore exhibits some of the same changes that authors have identified at the global level. However, so far these changes have been much less pronounced than in...
Provided by Digital Direction
-
White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 2009
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by WebTrends
-
White Papers
Advertising In Tourism And Leisure
Aug 2006
The paper features media advertising with some coverage of direct mail and merchandising. It addresses the subject grouped in four parts. Part one is background and introduction to advertising...
Provided by The George Washington University
-
White Papers
Digital Media Industry In Albuquerque And New Mexico
Jan 2007
Digital media plays a central role in a number of emerging industries, including motion picture and sound recording industries, software publishing, computer systems design, advertising, and...
Provided by University of New Mexico
-
White Papers
Master In Digital Marketing
Aug 2010
Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The...
Provided by IE Business School
-
White Papers
Mobile Advertising And Marketing
Nov 2008
The mobile handset is a unique device in many ways and just the fact that over 3.7 billion active SIM cards are distributed across the globe shows how widespread the technology has become. People...
Provided by Berg Insight
-
White Papers
Advertising Made Easy And Effective
Mar 2009
Consumers are now telling marketers that place-based digital advertising is the number one way to grab their attention. OTX (Online Testing exchange) conducted a nationwide survey with consumers...
Provided by lylebunn.com
-
White Papers
Understanding The Economics Of Digital Compared To Traditional Advertising And Media Services
Mar 2009
This paper provides a reference tool for marketing practitioners to better understand the Digital marketing space with a focus on advertising and media agency services. As the world continues to...
Provided by American Association of Advertising Agencies
-
White Papers
Mood Matching: The Importance Of Fit Between Moods Elicited By TV Programs And Commercials
Jan 2009
The authors examine the effects of moods elicited by broadcast and print media content on people's responses to embedded advertisements that elicit positive or negative moods. Previous research...
Provided by INSEAD
-
White Papers
Advertisers Reach Out And Text Somebody
May 2008
In the midst of the current economic downturn, there is one shining light for marketers: a significant number of consumers (41%) have no plans to stop or cut-back on the purchase of cell phones. A...
Provided by American Management Association
-
White Papers
All Ads Up
May 2009
Times have changed. Long gone are the days when all you needed to do to reach the biggest audience was buy three, two-minute ad spots during a major sporting event. Of course, if you can afford to...
Provided by American Express
-
White Papers
Small Business Marketing: Online Strategies For 2010
Dec 2009
Interested in new ideas and Small Business Marketing plans for the New Year? If you have an idea, roll out a landing page, turn on the adwords, and keep trying until you get the right presentation...
Provided by SooperArticles
-
Webcasts
Mobile Marketing
Oct 2007
Mobile Marketing and Advertising Talk presented by eMarketer CEO Geoff Ramsey and Professor Patrick Duparcq.
Provided by Northwestern University (Kellogg)
-
White Papers
Kindling The Gift-Giving Spirit
Nov 2009
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
-
White Papers
'Monetize Me'
Apr 2010
Kellogg alumni took center stage April 21 at the 2010 Kellogg Technology Conference, sharing their expertise on topics that ranged from monetizing social networking platforms to digital marketing...
Provided by Northwestern University (Kellogg)
-
White Papers
The Future Of Advertising Is Happening Now
Jun 2009
Globally, media consumption patterns are rapidly evolving in favor of the digital medium, with consumers increasingly spending many hours a day communicating, collaborating and chatting online....
Provided by Comviva Technologies
-
White Papers
Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging
Oct 2009
As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement...
Provided by WebTrends
-
Webcasts
How To Use Digital Media To Find New Customers
Aug 2010
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
-
Webcasts
Social Media: What Lies Ahead
Sep 2010
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
-
Webcasts
Is An iPad App The Right Choice For Your Brand?
Aug 2010
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
-
Webcasts
Digital Versus Traditional: Where's Your Money Going?
Jul 2010
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
-
Webcasts
Debating The Vital Questions Of The Digital Marketing Age
Jun 2009
Doug Weaver debates both a panel and the audience over some of today's most pertinent digital marketing questions.
Provided by iMedia Communications
-
White Papers
Beyond Advertising: Choosing A Strategic Path To The Digital Consumer
Mar 2009
Today, the distinctions between advertising and marketing have blurred, as new forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of...
Provided by IBM
-
White Papers
Brand Advertising And Digital
Jun 2010
Growing global competition, saturated markets and media fragmentation are putting more pressure on marketers to justify how they spend their marketing budgets. Digital has proved to be a unique...
Provided by Interactive Advertising Bureau
-
White Papers
The Emerging Role Of Out-Of-Home Digital Ad Networks In The Marketing And Media Mix
Aug 2006
Out-of-home digital advertising networks - networks that deliver advertising in stores, movie theatres, office buildings, doctors' offices and malls - are important marketing and communications...
Provided by Profitable Channels
-
White Papers
Getting Results From Digital Advertising
Aug 2009
Businesses are overwhelmed with a plethora of digital advertising options. There are opposing claims and anecdotes about its effectiveness. Is online advertising losing its charm? Will investing...
Provided by Genii Group
-
White Papers
Calculating The Value Of A Digital-Display Ad
Aug 2008
Today, however, digital billboard proliferate, and retail chains commonly use digital ad networks. Agencies are creating departments that specialize in the new medium. The advertising community no...
Provided by Signtronix.com
-
White Papers
Safety Impacts Of The Emerging Digital Display Technology For Outdoor Advertising Signs
Apr 2009
The specific objective of this paper was to develop guidance for State Departments of Transportation and other highway operating agencies with respect to the safety implications of digital display...
Provided by Viridian Group
-
White Papers
Understanding The Economics Of Digital Compared To Traditional Advertising And Media Services
Mar 2009
This paper provides a reference tool for marketing practitioners to better understand the Digital marketing space with a focus on advertising and media agency services. As the world continues to...
Provided by American Association of Advertising Agencies
-
White Papers
Advertising Made Easy And Effective
Mar 2009
Consumers are now telling marketers that place-based digital advertising is the number one way to grab their attention. OTX (Online Testing exchange) conducted a nationwide survey with consumers...
Provided by lylebunn.com
-
White Papers
Mobile Advertising And Marketing
Nov 2008
The mobile handset is a unique device in many ways and just the fact that over 3.7 billion active SIM cards are distributed across the globe shows how widespread the technology has become. People...
Provided by Berg Insight
-
White Papers
Master In Digital Marketing
Aug 2010
Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The...
Provided by IE Business School
-
White Papers
Digital Media Industry In Albuquerque And New Mexico
Jan 2007
Digital media plays a central role in a number of emerging industries, including motion picture and sound recording industries, software publishing, computer systems design, advertising, and...
Provided by University of New Mexico
-
White Papers
Advertising In Tourism And Leisure
Aug 2006
The paper features media advertising with some coverage of direct mail and merchandising. It addresses the subject grouped in four parts. Part one is background and introduction to advertising...
Provided by The George Washington University
-
White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 2009
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by WebTrends
-
White Papers
Interactive Advertising - The Singapore Context
Aug 2009
The advertising value chain in Singapore exhibits some of the same changes that authors have identified at the global level. However, so far these changes have been much less pronounced than in...
Provided by Digital Direction
-
White Papers
White Paper Enabling Digital Signage Content Delivery
Nov 2006
This white paper is designed to illustrate how Helius solutions enable digital signage content delivery within the retail industry. This paper outlines the market requirements for digital signage,...
Provided by Helius
-
White Papers
In-Store Digital Media
Feb 2009
When working people timidly entered these palatial retail emporiums, what unfolded before them, department after department and floor after floor, was intense engagement and consumer education -...
Provided by TracyLocke
-
White Papers
Adding Out-Of-Home Digital Advertising Networks To The Marketing & Media Mix
Aug 2006
Out-of-home digital advertising networks are called many things - emerging media platforms, digital-signage networks, in-store television, new digital media, and place-based media. Simply put,...
Provided by Profitable Channels
-
Webcasts
The Impact Of Digitalization On Markets
Jul 2008
Over the last few years, Internet advertising has amplified the communications tools available to marketers. New media channels have rapidly expanded to include paid search advertising,...
Provided by IESE School Of Business
-
Webcasts
"Advanced Digital Media Strategies" In New York City
Nov 2009
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by...
Provided by IESE School Of Business
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
Digital Marketing: The CMO Perspective
Sep 2009
The modern marketing manager faces several challenges today, but the most complex remains amongst the most perennial - how best to propagate awareness of his product or service, in a manner that...
Provided by IMA
-
White Papers
Interactive Digital Advertising : Point Of View Paper
May 2008
As audiences spend less time watching broadcast TV and more time elsewhere, the Internet and other digital media outlets are now delivering the audiences - one segment at a time - required by...
Provided by EyeWonder
-
White Papers
BMW Embraces Microsite Marketing
Jan 2010
BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and micro sites. In fact, their policies regarding website design and digital marketing engagement are some...
Provided by Automotive SEO
-
White Papers
Friend Or Rival? Evolution And Impact Of Display And Networks
Jun 2010
Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of...
Provided by Digital Direction
-
White Papers
Creating A Connected Consumer Experience Through Measurable Digital Marketing
Jul 2009
At the beginning of the industrial revolution, market power resided with the manufacturers that had economies of scale and could control the supply chain. Typically, these manufacturers were...
Provided by Microsoft
-
White Papers
Why You Might Not Make It
Aug 2008
The media world is in the midst of a tectonic shift. The old currency - how much it costs to make a thousand impressions - is being replaced by a new currency - one that values what it costs to...
Provided by Center for Sales Strategy
