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direct marketing
(160 results)-
Book chapters
Is Your Enterprise Architected for Tomorrow's Growth?
Nov 2009
Today's business climate makes it imperative that organizations make the necessary plans for tomorrow's growth. Implementing an Enterprise Architecture can be a necessary, but challenging...
Provided by Sybase
-
White Papers
The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Oct 2010
Loyal customers are your company's most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their...
Provided by Oracle
-
White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
White Papers
Advantages Of Direct Marketing And Mailing
May 2009
Direct market list is a recent and sophisticated service when it comes to targeting one business to another in direct mail campaigns. Marketing lists have ensured that clients have succeeded in...
Provided by Article Slide
-
White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
-
White Papers
The 11 Secrets of Business Rules Success
Sep 2009
Managing business rules gives you control over high volume operational decisions and delivers unprecedented agility. Based on decades of experience developing decision management applications,...
Provided by FICO
-
White Papers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
-
White Papers
Smart Work for a smarter planet: Empower people and embrace change
Aug 2009
The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power of new insights to gain the...
Provided by IBM
-
Webcasts
XD Platform Webinar
Dec 2009
With ever-increasing object sizes, network connectivity challenges, device types and user expectations, businesses are looking for advanced CDN technology. Technology that helps deliver content...
Provided by LimeLight
-
White Papers
Video: Circumstances and Customers Have Changed. Has Your Loyalty Program Kept Pace?
Dec 2009
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming...
Provided by Oracle
-
Presentations
Microsoft Dynamics® CRM Online Customer Montage
Jan 2010
In this 3 minute video, two Microsoft Dynamics® CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is...
Provided by Microsoft
-
Webcasts
Webinars as Part of a Digital Marketing Strategy
Jan 2010
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by Adobe Systems
-
White Papers
Working Smarter: The evolution of getting things done.
Dec 2009
Inefficiency is as persistent as the competition. Inside this brochure you'll read several case studies about companies that didn't settle for "good enough" processes and maximized the potential...
Provided by IBM
-
White Papers
Managed File Transfer for SOA using IBM WebSphere MQ File Transfer Edition
Jan 2010
When it comes to moving critical data, FTP transactions can be too risky and, ultimately, costly. This brochure demonstrates how IBM WebSphere MQ File Transfer Edition stacks up against...
Provided by IBM
-
White Papers
Connect: Achieving Business Agility and Cost Optimization by Reducing IT Complexity - The Value of adding ESB Enrichment.
Dec 2009
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
Research
Ducati Killed Its Marketing — And Prospers
Nov 2005
Italian motorcycle manufacturer Ducati replaced its marketing department with a central "community" function, involving its customers in design, communication, and the brand experience. Big brands...
Provided by Forrester Research
-
White Papers
Demand and sales funnel analytics - How forward thinking marketing organizations deliver competitive differentiators
Mar 2010
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand...
Provided by IBM
-
White Papers
Data Driven Marketing
Oct 2009
This report examines how Organizations are using data to impact marketing performance and marketing effectiveness Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from...
Provided by IBM
-
Research
B2B Email Marketing Best Practices: Hewlett-Packard
Feb 2006
Built gradually over the last five years, Hewlett Packard's (HP's) "Technology At Work" email newsletter provides a good model for B2B marketers planning to start an email program or those looking...
Provided by Forrester Research
-
Research
The Database Marketing Services Landscape
Mar 2006
Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation...
Provided by Forrester Research
-
White Papers
Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars
Nov 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. ...
Provided by Citrix Online
-
White Papers
B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study
Jan 2010
Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for...
Provided by Citrix Online
-
Webcasts
The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
Apr 2010
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. ...
Provided by Citrix Online
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
Research
How Brands Can Rejuvenate Their Online Coupons
Jun 2006
Three years have passed since the online coupon scare sent consumer products marketers running for the hills. After Herculean efforts by the industry to instill safeguards, educate retailers, and...
Provided by Forrester Research
-
Research
Segmentation Versus Personas: Where Should B2B Marketers Start?
Jun 2006
Most B2B firms segment prospects and customers by basic criteria like company size, industry, and geography. Unfortunately, with this approach, it is difficult to precisely align marketing...
Provided by Forrester Research
-
White Papers
Let Word-Of-Mouth Marketing Make Your Business The Talk Of The Town
Jan 2010
In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari...
Provided by MasterCard
-
Webcasts
Direct Sales Marketing - How To Find Party Plan Business
Feb 2010
This webcast tells that sales marketing is the art, science and skill that create more and more desire in the market place for your product opportunity and services.
Provided by Howcast
-
Webcasts
Learn About Direct Response Advertising
Nov 2009
This webcast tells the difference between direct response and traditional advertising.
Provided by Howcast
-
White Papers
The Benefits Of Direct Marketing
Jun 2009
One of the most important factors that contribute to the growth of any business is marketing. A good marketing device can efficiently promote your product or service through the most...
Provided by Free Articles Directory
-
White Papers
Personal Selling, Relationship Building And Sales Management
Oct 2008
Personal selling, unlike advertising or sale promotion, involves direct relationships between the seller and the prospect or customer. In a forma sense, personal selling can be defined as a...
Provided by IPM
-
White Papers
Negative Buzz Proves Doubly Damaging
Dec 2007
Companies in the service industry typically spend millions of advertising dollars on the introduction and promotion of new service offerings, in hopes of gaining market share, improving customer...
Provided by University of Michigan (Ross)
-
White Papers
Buzz Is Better For Bottom Line
Jan 2008
Companies need customers, but not just any old customer - the right customer. Acquiring this choice client plays an important role in the newly emerging paradigm of customer equity. The...
Provided by IESE School Of Business
-
White Papers
Advertising Spending And Stock Return
Dec 2006
The paper investigates one important aspect of long-term investor response to marketing actions, namely, the relationship between advertising spending and stock return. The paper hypothesizes that...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Customer Evangelists: What Are They Worth?
Jan 2009
Word of mouth holds important implications for marketing because it influences consumer behavior and purchase decisions. It can also be more powerful than advertising as a communications tool. For...
Provided by IESE School Of Business
-
White Papers
A New Channel Strategy For Dell
Oct 2007
Dell impressed many in its early years with its distinct model of supply chain management, selling customized computers directly to customers to meet burgeoning PC demand. By using this innovative...
Provided by Northwestern University (Kellogg)
-
White Papers
Costly Buyer Search In Laboratory Markets With Seller Advertising
Apr 2008
In this laboratory experiment sellers simultaneously post prices and choose whether to advertise. Buyers then decide whether to buy from a seller whose advertisement they have received, or engage...
Provided by Purdue University (Krannert)
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
White Papers
Marketing Analytics
Mar 2012
Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of...
Provided by Oracle
-
Webcasts
LinkShare Migrates to Oracle Exadata for Fast, Real-Time Data Analysis
Mar 2012
LinkShare, an online affiliate marketing network, helps a wide range of Fortune 500 companies design and execute effective online marketing strategies. COO Jonathan Levine discusses how LinkShare...
Provided by Oracle
-
White Papers
CMO Guide to Marketing ROI
Dec 2011
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
-
White Papers
Insights to Help Advance Digital Marketing
Dec 2011
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
-
White Papers
Five Tips to Better Digital Customer Conversations
Dec 2011
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
-
White Papers
IBM eX5 systems help Acxiom transform IT With 5th Generation IBM Enterprise X-Architecture - A Case Study
Jan 2012
Acxiom is a leader in marketing services and technology, supporting successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
-
White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
-
White Papers
Service Companies And Sales-Analysis Of Critical Events In The Customer Interface
Aug 2010
Entrepreneurially driven small companies in traditional services such as sanitary, heating, window, roofing and painting businesses, even car service stations, tend to be very reluctant to...
Provided by Fachhochschule der Wirtschaft
-
Webcasts
Using Direct Mail To Drive Traffic Online
Jan 2011
Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online...
Provided by iEntry
-
White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
Data Quality: A Survival Guide to Marketing
Mar 2011
Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve...
Provided by SAP
-
White Papers
When The TV News Scheduling Game When The Newscaster's Face Matters
May 2008
This paper first provides an alternative formulation of the Cancian, Bills and Bergström (1995) - problem which discards the non-existence difficulty and consequently allows considering some...
Provided by Universite Catholique de Louvain
-
White Papers
Advertising Intensity And Welfare In An Equilibrium Search Model
Jan 2008
The authors analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search costs in which firms can advertise by announcing price and location....
Provided by Indiana University
-
White Papers
Freeware As An Advertisement
Dec 2010
This paper examines the situation in which a monopolist offers freeware as an advertisement to increase the demand in order to maximize profit even though the existence of such freeware will...
Provided by Development & Policies Research Center
-
White Papers
Asset Value Of UK Firms Advertising Expenditures
Sep 2007
This paper empirically investigates the relationship between advertising expenditures and the market value of firms using a valuation model and a sample of UK firms for the period between 1998 and...
Provided by ATCO Power
-
White Papers
Is Your Organization Ready For Direct Marketing?
Apr 2008
First, understand who your audience is and what kind of message your organization wishes to accomplish via direct marketing. Is the goal to obtain new donors (acquisition)? Is the goal to renew or...
Provided by Blackbaud
-
White Papers
Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way
Aug 2009
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a...
Provided by Webmarketing123
-
White Papers
Does Advertising Exposure Affect Turnout?
Dec 2006
The author identifies an exogenous source of variation in exposure to campaign advertising in the 2000 presidential election, based on residence in battleground states. If exposure to campaign...
Provided by Princeton University
-
White Papers
Improve Direct Marketing Response
Oct 2006
Financial product direct marketers apply an impressive array of modeling and statistical analysis to identify "Credit qualified" consumers for their mortgage, home equity, auto finance, credit...
Provided by Equifax
-
White Papers
Direct Marketing For The Entrepreneurial Company
Oct 2008
As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon, writes copywriter Robert Collier,...
Provided by MMX Prime Concepts Group
-
White Papers
Explode Six Direct Marketing Myths
Nov 2009
Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use,...
Provided by SPSS
-
White Papers
The B2B Direct Marketing Handbook
Feb 2010
One of the things that makes direct marketing and demand generation such powerful tools for today's B2B marketers is the ability to measure outcomes. With the right measurement tools and metrics...
Provided by FrontRange Solutions
-
White Papers
Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy
Oct 2010
In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service...
Provided by EU Services
-
White Papers
Direct Mail Essentials: How To Improve Your Response And Generate More Business
Jan 2009
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or...
Provided by INSTY-PRINTS
-
White Papers
Developing A Direct Marketing Investment Strategy: For Non-Profit Fundraising
Oct 2009
Typically direct marketing considered a vital component in the overall operating plan is considered a process of solicitation. Think about how others communicate to you, your family or to your...
Provided by Tackle Marketing Group
-
White Papers
Role Of Word Of Mouth In Online Store Loyalty
Mar 2008
It is interesting that of all the attributes, positive customer reviews have the greatest impact on repurchase intention. This is consistent across all categories. Even more impressive is the...
Provided by ACM
-
White Papers
Direct-To- Consumer Advertising Works
Nov 2008
Pharmaceutical marketers, like their counterparts in other industries, are under constant pressure to justify their sales and marketing budgets. But in the United States, pharmacy marketers must...
Provided by Millward Brown
-
White Papers
Integrating Online Marketing (eCRM) With Direct Mail Fundraising
Jan 2007
The author began this paper with the Integrated Marketing Communication (IMC) - communicating with donors through more than one than channel - drives stronger results than a single channel alone....
Provided by StrategicOne
-
White Papers
SME Marketing With The Complete New Media Package
Nov 2010
A smaller business can't afford the same kind of marketing as the big companies use. The marketing of big companies focuses on 'Brand Building', but this is too diffused and not effective enough...
Provided by Lead Creation
-
White Papers
Building Brands Using Direct Marketing - A Case Study
Jul 2007
Increasing competitiveness in the marketplace has led to pressure being applied to brands and past poor brand management in the 1980s saw brands suffering under short-term, profitability based...
Provided by Emerald Group Publishing
-
White Papers
Connectivity - Whitepaper: Achieving Business Agility and Cost Optimization by Reducing IT Complexity-The Value of adding ESB Enrichment
Dec 2010
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
Podcasts
Executive Dialogue PODCAST: Finding Cusomer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
White Papers
Executive Dialogue: Finding Customer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
Podcasts
Accela Video White Paper: Circumstances and Customers Have Changed Has Your Loyalty Program Kept Pace?
Dec 2010
While everyone knows it is much easier to retain customers than to land new ones, customer loyalty programs are struggling to help retain customers in today's shifting market. This video...
Provided by Oracle
-
White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
-
White Papers
DMI Informix - Verizon Customer Reference White Paper
Nov 2010
In the competitive telecoms industry, providers must adapt quickly to deliver faster and more cost-effective services—while maintaining their reliability. When Verizon Communications wanted a more...
Provided by IBM
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
87 Ways To Improve Your Email Marketing
Apr 2009
Many marketers understandably resist the idea that they need to get permission first. For anyone who has previously worked with another channel - print, radio, TV or direct mail - they may not be...
Provided by Lyris
-
White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
-
White Papers
SME Marketing With The Complete New Media Package
Nov 2010
A smaller business can't afford the same kind of marketing as the big companies use. The marketing of big companies focuses on 'Brand Building', but this is too diffused and not effective enough...
Provided by Lead Creation
-
White Papers
Advantages Of Direct Marketing And Mailing
May 2009
Direct market list is a recent and sophisticated service when it comes to targeting one business to another in direct mail campaigns. Marketing lists have ensured that clients have succeeded in...
Provided by Article Slide
-
White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
-
White Papers
The 11 Secrets of Business Rules Success
Sep 2009
Managing business rules gives you control over high volume operational decisions and delivers unprecedented agility. Based on decades of experience developing decision management applications,...
Provided by FICO
-
White Papers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
-
Book chapters
Is Your Enterprise Architected for Tomorrow's Growth?
Nov 2009
Today's business climate makes it imperative that organizations make the necessary plans for tomorrow's growth. Implementing an Enterprise Architecture can be a necessary, but challenging...
Provided by Sybase
-
White Papers
Smart Work for a smarter planet: Empower people and embrace change
Aug 2009
The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power of new insights to gain the...
Provided by IBM
-
Webcasts
XD Platform Webinar
Dec 2009
With ever-increasing object sizes, network connectivity challenges, device types and user expectations, businesses are looking for advanced CDN technology. Technology that helps deliver content...
Provided by LimeLight
-
White Papers
Video: Circumstances and Customers Have Changed. Has Your Loyalty Program Kept Pace?
Dec 2009
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming...
Provided by Oracle
-
Presentations
Microsoft Dynamics® CRM Online Customer Montage
Jan 2010
In this 3 minute video, two Microsoft Dynamics® CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is...
Provided by Microsoft
-
Webcasts
Webinars as Part of a Digital Marketing Strategy
Jan 2010
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by Adobe Systems
-
White Papers
Working Smarter: The evolution of getting things done.
Dec 2009
Inefficiency is as persistent as the competition. Inside this brochure you'll read several case studies about companies that didn't settle for "good enough" processes and maximized the potential...
Provided by IBM
-
White Papers
Managed File Transfer for SOA using IBM WebSphere MQ File Transfer Edition
Jan 2010
When it comes to moving critical data, FTP transactions can be too risky and, ultimately, costly. This brochure demonstrates how IBM WebSphere MQ File Transfer Edition stacks up against...
Provided by IBM
-
White Papers
Connect: Achieving Business Agility and Cost Optimization by Reducing IT Complexity - The Value of adding ESB Enrichment.
Dec 2009
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
Research
Ducati Killed Its Marketing — And Prospers
Nov 2005
Italian motorcycle manufacturer Ducati replaced its marketing department with a central "community" function, involving its customers in design, communication, and the brand experience. Big brands...
Provided by Forrester Research
-
White Papers
Demand and sales funnel analytics - How forward thinking marketing organizations deliver competitive differentiators
Mar 2010
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand...
Provided by IBM
-
White Papers
Data Driven Marketing
Oct 2009
This report examines how Organizations are using data to impact marketing performance and marketing effectiveness Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from...
Provided by IBM
-
Research
B2B Email Marketing Best Practices: Hewlett-Packard
Feb 2006
Built gradually over the last five years, Hewlett Packard's (HP's) "Technology At Work" email newsletter provides a good model for B2B marketers planning to start an email program or those looking...
Provided by Forrester Research
-
Research
The Database Marketing Services Landscape
Mar 2006
Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation...
Provided by Forrester Research
-
White Papers
Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars
Nov 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. ...
Provided by Citrix Online
-
White Papers
B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study
Jan 2010
Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for...
Provided by Citrix Online
-
Webcasts
The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
Apr 2010
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. ...
Provided by Citrix Online
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
Research
How Brands Can Rejuvenate Their Online Coupons
Jun 2006
Three years have passed since the online coupon scare sent consumer products marketers running for the hills. After Herculean efforts by the industry to instill safeguards, educate retailers, and...
Provided by Forrester Research
-
Research
Segmentation Versus Personas: Where Should B2B Marketers Start?
Jun 2006
Most B2B firms segment prospects and customers by basic criteria like company size, industry, and geography. Unfortunately, with this approach, it is difficult to precisely align marketing...
Provided by Forrester Research
-
White Papers
Let Word-Of-Mouth Marketing Make Your Business The Talk Of The Town
Jan 2010
In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari...
Provided by MasterCard
-
Webcasts
Direct Sales Marketing - How To Find Party Plan Business
Feb 2010
This webcast tells that sales marketing is the art, science and skill that create more and more desire in the market place for your product opportunity and services.
Provided by Howcast
-
Webcasts
Learn About Direct Response Advertising
Nov 2009
This webcast tells the difference between direct response and traditional advertising.
Provided by Howcast
-
White Papers
The Benefits Of Direct Marketing
Jun 2009
One of the most important factors that contribute to the growth of any business is marketing. A good marketing device can efficiently promote your product or service through the most...
Provided by Free Articles Directory
-
White Papers
Personal Selling, Relationship Building And Sales Management
Oct 2008
Personal selling, unlike advertising or sale promotion, involves direct relationships between the seller and the prospect or customer. In a forma sense, personal selling can be defined as a...
Provided by IPM
-
White Papers
Negative Buzz Proves Doubly Damaging
Dec 2007
Companies in the service industry typically spend millions of advertising dollars on the introduction and promotion of new service offerings, in hopes of gaining market share, improving customer...
Provided by University of Michigan (Ross)
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White Papers
Buzz Is Better For Bottom Line
Jan 2008
Companies need customers, but not just any old customer - the right customer. Acquiring this choice client plays an important role in the newly emerging paradigm of customer equity. The...
Provided by IESE School Of Business
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White Papers
Advertising Spending And Stock Return
Dec 2006
The paper investigates one important aspect of long-term investor response to marketing actions, namely, the relationship between advertising spending and stock return. The paper hypothesizes that...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Customer Evangelists: What Are They Worth?
Jan 2009
Word of mouth holds important implications for marketing because it influences consumer behavior and purchase decisions. It can also be more powerful than advertising as a communications tool. For...
Provided by IESE School Of Business
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White Papers
A New Channel Strategy For Dell
Oct 2007
Dell impressed many in its early years with its distinct model of supply chain management, selling customized computers directly to customers to meet burgeoning PC demand. By using this innovative...
Provided by Northwestern University (Kellogg)
