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direct marketing
(103 results)-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
White Papers
Multi-channel Marketing
Sep 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows...
Provided by Tridion B.V.
-
White Papers
Resellers - Add Value with Easy to Install Applications
Oct 2010
Discover how a cPanel VPS hosting solution can solve website challenges with point and click simplicity and make you the one-stop shop for all of your customers' online needs. Download this guide...
Provided by Verio
-
White Papers
Direct Mail That Works
Oct 2010
Over the last few years, the growth of on-line marketing campaigns - especially email marketing - have pushed more traditional off-line marketing efforts to the background. While there are...
Provided by SalesVantage.com
-
White Papers
B-To-B Direct Mail: Don't Get Lost In The Details
Jan 2010
When choosing a list for B-to-B direct marketing, focus on the important things - such as results - instead of worrying about less important details such as the percentage of undeliverable on the...
Provided by SalesVantage.com
-
White Papers
87 Ways To Improve Your Email Marketing
Apr 2009
Many marketers understandably resist the idea that they need to get permission first. For anyone who has previously worked with another channel - print, radio, TV or direct mail - they may not be...
Provided by Lyris
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
-
Podcasts
Accela Video White Paper: Circumstances and Customers Have Changed Has Your Loyalty Program Kept Pace?
Dec 2010
While everyone knows it is much easier to retain customers than to land new ones, customer loyalty programs are struggling to help retain customers in today's shifting market. This video...
Provided by Oracle
-
White Papers
Executive Dialogue: Finding Customer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
Podcasts
Executive Dialogue PODCAST: Finding Cusomer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
Whitepapers
Connectivity - Whitepaper: Achieving Business Agility and Cost Optimization by Reducing IT Complexity-The Value of adding ESB Enrichment
Dec 2010
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
White Papers
Building Brands Using Direct Marketing - A Case Study
Jul 2007
Increasing competitiveness in the marketplace has led to pressure being applied to brands and past poor brand management in the 1980s saw brands suffering under short-term, profitability based...
Provided by Emerald Group Publishing
-
White Papers
SME Marketing With The Complete New Media Package
Nov 2010
A smaller business can't afford the same kind of marketing as the big companies use. The marketing of big companies focuses on 'Brand Building', but this is too diffused and not effective enough...
Provided by Lead Creation
-
White Papers
Direct-To- Consumer Advertising Works
Nov 2008
Pharmaceutical marketers, like their counterparts in other industries, are under constant pressure to justify their sales and marketing budgets. But in the United States, pharmacy marketers must...
Provided by Millward Brown
-
White Papers
Role Of Word Of Mouth In Online Store Loyalty
Mar 2008
It is interesting that of all the attributes, positive customer reviews have the greatest impact on repurchase intention. This is consistent across all categories. Even more impressive is the...
Provided by ACM
-
White Papers
Developing A Direct Marketing Investment Strategy: For Non-Profit Fundraising
Oct 2009
Typically direct marketing considered a vital component in the overall operating plan is considered a process of solicitation. Think about how others communicate to you, your family or to your...
Provided by Tackle Marketing Group
-
White Papers
Direct Mail Essentials: How To Improve Your Response And Generate More Business
Jan 2009
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or...
Provided by INSTY-PRINTS
-
White Papers
Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy
Oct 2010
In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service...
Provided by EU Services
-
White Papers
The B2B Direct Marketing Handbook
Feb 2010
One of the things that makes direct marketing and demand generation such powerful tools for today's B2B marketers is the ability to measure outcomes. With the right measurement tools and metrics...
Provided by FrontRange Solutions
-
White Papers
Explode Six Direct Marketing Myths
Nov 2009
Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use,...
Provided by SPSS
-
White Papers
Direct Marketing For The Entrepreneurial Company
Oct 2008
As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon, writes copywriter Robert Collier,...
Provided by MMX Prime Concepts Group
-
White Papers
Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way
Aug 2009
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a...
Provided by Webmarketing123
-
White Papers
Is Your Organization Ready For Direct Marketing?
Apr 2008
First, understand who your audience is and what kind of message your organization wishes to accomplish via direct marketing. Is the goal to obtain new donors (acquisition)? Is the goal to renew or...
Provided by Blackbaud
-
White Papers
Asset Value Of UK Firms Advertising Expenditures
Sep 2007
This paper empirically investigates the relationship between advertising expenditures and the market value of firms using a valuation model and a sample of UK firms for the period between 1998 and...
Provided by ATCO Power
-
White Papers
Freeware As An Advertisement
Dec 2010
This paper examines the situation in which a monopolist offers freeware as an advertisement to increase the demand in order to maximize profit even though the existence of such freeware will...
Provided by Development & Policies Research Center
-
White Papers
Advertising Intensity And Welfare In An Equilibrium Search Model
Jan 2008
The authors analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search costs in which firms can advertise by announcing price and location....
Provided by Indiana University
-
White Papers
When The TV News Scheduling Game When The Newscaster's Face Matters
May 2008
This paper first provides an alternative formulation of the Cancian, Bills and Bergström (1995) - problem which discards the non-existence difficulty and consequently allows considering some...
Provided by Universite Catholique de Louvain
-
Whitepapers
Data Quality: A Survival Guide to Marketing
Mar 2011
Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve...
Provided by SAP
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
Webcasts
Using Direct Mail To Drive Traffic Online
Jan 2011
Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online...
Provided by iEntry
-
White Papers
Service Companies And Sales-Analysis Of Critical Events In The Customer Interface
Aug 2010
Entrepreneurially driven small companies in traditional services such as sanitary, heating, window, roofing and painting businesses, even car service stations, tend to be very reluctant to...
Provided by Fachhochschule der Wirtschaft
-
White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
-
Tools & Templates
Advertising Expenditures-Media
Sep 2007
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and...
Provided by JaxWorks
-
Tools & Templates
Advertising Expenditures By Media
Sep 2007
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and...
Provided by JaxWorks
-
Whitepapers
The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Feb 2010
Loyal customers are your company's most valuable asset however loyalty is not easy to achieve. With competitors simply a click away, organisations are facing new challenges acquiring loyal...
Provided by Oracle
-
eBooks
Selling in a Volatile Economy
Oct 2012
The same thing that keeps you awake at night keeps your prospects and customers up, too: A volatile economy. You need some fresh strategies to make it easier for your prospects to move forward...
Provided by Citrix Online
-
Whitepapers
The 12 Essential Tasks of Active Directory Domain Services
Jan 2013
Active Directory Domain Services (AD DS) administration and management can be broken down into 12 major tasks - all of which can be staggering in nature and extremely time-consuming for AD DS...
Provided by Quest Software, now a part of Dell
-
Podcasts
Social Clienteling - Nurturing VIP Connections In-store and Beyond
Oct 2012
Join us to learn how leading retailers are re-imagining the guest and associate experience to better serve their best customers through the use of Social Clienteling, a 21st century approach to an...
Provided by Salesforce.com
-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
-
Whitepapers
Connectivity - Whitepaper: Achieving Business Agility and Cost Optimization by Reducing IT Complexity-The Value of adding ESB Enrichment
Dec 2010
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
Podcasts
Executive Dialogue PODCAST: Finding Cusomer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
White Papers
Executive Dialogue: Finding Customer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
Podcasts
Accela Video White Paper: Circumstances and Customers Have Changed Has Your Loyalty Program Kept Pace?
Dec 2010
While everyone knows it is much easier to retain customers than to land new ones, customer loyalty programs are struggling to help retain customers in today's shifting market. This video...
Provided by Oracle
-
White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
-
Whitepapers
DMI Informix - Verizon Customer Reference White Paper
Nov 2010
In the competitive telecoms industry, providers must adapt quickly to deliver faster and more cost-effective services—while maintaining their reliability. When Verizon Communications wanted a more...
Provided by IBM
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
87 Ways To Improve Your Email Marketing
Apr 2009
Many marketers understandably resist the idea that they need to get permission first. For anyone who has previously worked with another channel - print, radio, TV or direct mail - they may not be...
Provided by Lyris
-
White Papers
B-To-B Direct Mail: Don't Get Lost In The Details
Jan 2010
When choosing a list for B-to-B direct marketing, focus on the important things - such as results - instead of worrying about less important details such as the percentage of undeliverable on the...
Provided by SalesVantage.com
-
White Papers
Direct Mail That Works
Oct 2010
Over the last few years, the growth of on-line marketing campaigns - especially email marketing - have pushed more traditional off-line marketing efforts to the background. While there are...
Provided by SalesVantage.com
-
White Papers
Resellers - Add Value with Easy to Install Applications
Oct 2010
Discover how a cPanel VPS hosting solution can solve website challenges with point and click simplicity and make you the one-stop shop for all of your customers' online needs. Download this guide...
Provided by Verio
-
White Papers
The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Oct 2010
Loyal customers are your company's most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their...
Provided by Oracle
-
White Papers
Multi-channel Marketing
Sep 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows...
Provided by Tridion B.V.
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
White Papers
Costly Buyer Search In Laboratory Markets With Seller Advertising
Apr 2008
In this laboratory experiment sellers simultaneously post prices and choose whether to advertise. Buyers then decide whether to buy from a seller whose advertisement they have received, or engage...
Provided by Purdue University (Krannert)
-
White Papers
A New Channel Strategy For Dell
Oct 2007
Dell impressed many in its early years with its distinct model of supply chain management, selling customized computers directly to customers to meet burgeoning PC demand. By using this innovative...
Provided by Northwestern University (Kellogg)
-
White Papers
Customer Evangelists: What Are They Worth?
Jan 2009
Word of mouth holds important implications for marketing because it influences consumer behavior and purchase decisions. It can also be more powerful than advertising as a communications tool. For...
Provided by IESE School Of Business
-
White Papers
Buzz Is Better For Bottom Line
Jan 2008
Companies need customers, but not just any old customer - the right customer. Acquiring this choice client plays an important role in the newly emerging paradigm of customer equity. The...
Provided by IESE School Of Business
-
White Papers
Negative Buzz Proves Doubly Damaging
Dec 2007
Companies in the service industry typically spend millions of advertising dollars on the introduction and promotion of new service offerings, in hopes of gaining market share, improving customer...
Provided by University of Michigan (Ross)
-
White Papers
Personal Selling, Relationship Building And Sales Management
Oct 2008
Personal selling, unlike advertising or sale promotion, involves direct relationships between the seller and the prospect or customer. In a forma sense, personal selling can be defined as a...
Provided by IPM
-
White Papers
The Benefits Of Direct Marketing
Jun 2009
One of the most important factors that contribute to the growth of any business is marketing. A good marketing device can efficiently promote your product or service through the most...
Provided by Free Articles Directory
-
Webcasts
Learn About Direct Response Advertising
Nov 2009
This webcast tells the difference between direct response and traditional advertising.
Provided by Howcast
-
Webcasts
Direct Sales Marketing - How To Find Party Plan Business
Feb 2010
This webcast tells that sales marketing is the art, science and skill that create more and more desire in the market place for your product opportunity and services.
Provided by Howcast
-
White Papers
Let Word-Of-Mouth Marketing Make Your Business The Talk Of The Town
Jan 2010
In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari...
Provided by MasterCard
-
White Papers
Ten Steps to Effective Email Marketing
Dec 2011
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing...
Provided by Aprimo
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
Webcasts
The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
Apr 2010
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
-
Whitepapers
B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study
Jan 2010
Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for...
Provided by Citrix Online
-
Whitepapers
Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars
Nov 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
-
Whitepapers
Data Driven Marketing
Oct 2009
This report examines how Organizations are using data to impact marketing performance and marketing effectiveness Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from...
Provided by IBM
-
Whitepapers
Demand and sales funnel analytics - How forward thinking marketing organizations deliver competitive differentiators
Mar 2010
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand...
Provided by IBM
-
Whitepapers
Connect: Achieving Business Agility and Cost Optimization by Reducing IT Complexity - The Value of adding ESB Enrichment.
Dec 2009
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
Whitepapers
Managed File Transfer for SOA using IBM WebSphere MQ File Transfer Edition
Jan 2010
When it comes to moving critical data, FTP transactions can be too risky and, ultimately, costly. This brochure demonstrates how IBM WebSphere MQ File Transfer Edition stacks up against...
Provided by IBM
-
Whitepapers
Working Smarter: The evolution of getting things done.
Dec 2009
Inefficiency is as persistent as the competition. Inside this brochure you'll read several case studies about companies that didn't settle for "good enough" processes and maximized the potential...
Provided by IBM
-
Webcasts
Webinars as Part of a Digital Marketing Strategy
Jan 2010
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by Adobe Systems
-
Presentations
Microsoft Dynamics® CRM Online Customer Montage
Jan 2010
In this 3 minute video, two Microsoft Dynamics® CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is...
Provided by Microsoft
-
White Papers
Video: Circumstances and Customers Have Changed. Has Your Loyalty Program Kept Pace?
Dec 2009
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming...
Provided by Oracle
-
Webcasts
XD Platform Webinar
Dec 2009
With ever-increasing object sizes, network connectivity challenges, device types and user expectations, businesses are looking for advanced CDN technology. Technology that helps deliver content...
Provided by LimeLight
-
White Papers
Direct Mail That Works
Oct 2010
Over the last few years, the growth of on-line marketing campaigns - especially email marketing - have pushed more traditional off-line marketing efforts to the background. While there are...
Provided by SalesVantage.com
-
White Papers
B-To-B Direct Mail: Don't Get Lost In The Details
Jan 2010
When choosing a list for B-to-B direct marketing, focus on the important things - such as results - instead of worrying about less important details such as the percentage of undeliverable on the...
Provided by SalesVantage.com
-
White Papers
87 Ways To Improve Your Email Marketing
Apr 2009
Many marketers understandably resist the idea that they need to get permission first. For anyone who has previously worked with another channel - print, radio, TV or direct mail - they may not be...
Provided by Lyris
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
Whitepapers
DMI Informix - Verizon Customer Reference White Paper
Nov 2010
In the competitive telecoms industry, providers must adapt quickly to deliver faster and more cost-effective services—while maintaining their reliability. When Verizon Communications wanted a more...
Provided by IBM
-
White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
-
Podcasts
Accela Video White Paper: Circumstances and Customers Have Changed Has Your Loyalty Program Kept Pace?
Dec 2010
While everyone knows it is much easier to retain customers than to land new ones, customer loyalty programs are struggling to help retain customers in today's shifting market. This video...
Provided by Oracle
-
White Papers
Executive Dialogue: Finding Customer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
Podcasts
Executive Dialogue PODCAST: Finding Cusomer Loyalty in a Multichannel World
Dec 2010
In a world where marketing resources are scarce and acquiring new customers is increasingly difficult, it's more important than ever to retain customers. Unfortunately, it's also more challenging....
Provided by Oracle
-
Whitepapers
Connectivity - Whitepaper: Achieving Business Agility and Cost Optimization by Reducing IT Complexity-The Value of adding ESB Enrichment
Dec 2010
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
White Papers
Building Brands Using Direct Marketing - A Case Study
Jul 2007
Increasing competitiveness in the marketplace has led to pressure being applied to brands and past poor brand management in the 1980s saw brands suffering under short-term, profitability based...
Provided by Emerald Group Publishing
-
White Papers
Direct-To- Consumer Advertising Works
Nov 2008
Pharmaceutical marketers, like their counterparts in other industries, are under constant pressure to justify their sales and marketing budgets. But in the United States, pharmacy marketers must...
Provided by Millward Brown
-
White Papers
Role Of Word Of Mouth In Online Store Loyalty
Mar 2008
It is interesting that of all the attributes, positive customer reviews have the greatest impact on repurchase intention. This is consistent across all categories. Even more impressive is the...
Provided by ACM
-
White Papers
Developing A Direct Marketing Investment Strategy: For Non-Profit Fundraising
Oct 2009
Typically direct marketing considered a vital component in the overall operating plan is considered a process of solicitation. Think about how others communicate to you, your family or to your...
Provided by Tackle Marketing Group
-
White Papers
Direct Mail Essentials: How To Improve Your Response And Generate More Business
Jan 2009
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or...
Provided by INSTY-PRINTS
-
White Papers
Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy
Oct 2010
In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service...
Provided by EU Services
-
White Papers
The B2B Direct Marketing Handbook
Feb 2010
One of the things that makes direct marketing and demand generation such powerful tools for today's B2B marketers is the ability to measure outcomes. With the right measurement tools and metrics...
Provided by FrontRange Solutions
-
White Papers
Explode Six Direct Marketing Myths
Nov 2009
Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use,...
Provided by SPSS
-
White Papers
Direct Marketing For The Entrepreneurial Company
Oct 2008
As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon, writes copywriter Robert Collier,...
Provided by MMX Prime Concepts Group
-
White Papers
Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way
Aug 2009
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a...
Provided by Webmarketing123
-
White Papers
Is Your Organization Ready For Direct Marketing?
Apr 2008
First, understand who your audience is and what kind of message your organization wishes to accomplish via direct marketing. Is the goal to obtain new donors (acquisition)? Is the goal to renew or...
Provided by Blackbaud
-
White Papers
Asset Value Of UK Firms Advertising Expenditures
Sep 2007
This paper empirically investigates the relationship between advertising expenditures and the market value of firms using a valuation model and a sample of UK firms for the period between 1998 and...
Provided by ATCO Power
-
White Papers
Freeware As An Advertisement
Dec 2010
This paper examines the situation in which a monopolist offers freeware as an advertisement to increase the demand in order to maximize profit even though the existence of such freeware will...
Provided by Development & Policies Research Center
-
White Papers
Advertising Intensity And Welfare In An Equilibrium Search Model
Jan 2008
The authors analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search costs in which firms can advertise by announcing price and location....
Provided by Indiana University
-
White Papers
When The TV News Scheduling Game When The Newscaster's Face Matters
May 2008
This paper first provides an alternative formulation of the Cancian, Bills and Bergström (1995) - problem which discards the non-existence difficulty and consequently allows considering some...
Provided by Universite Catholique de Louvain
-
Whitepapers
Data Quality: A Survival Guide to Marketing
Mar 2011
Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve...
Provided by SAP
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
Webcasts
Using Direct Mail To Drive Traffic Online
Jan 2011
Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online...
Provided by iEntry
-
White Papers
Service Companies And Sales-Analysis Of Critical Events In The Customer Interface
Aug 2010
Entrepreneurially driven small companies in traditional services such as sanitary, heating, window, roofing and painting businesses, even car service stations, tend to be very reluctant to...
Provided by Fachhochschule der Wirtschaft
-
Tools & Templates
Advertising Expenditures-Media
Sep 2007
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and...
Provided by JaxWorks
-
Tools & Templates
Advertising Expenditures By Media
Sep 2007
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and...
Provided by JaxWorks
-
Whitepapers
The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Feb 2010
Loyal customers are your company's most valuable asset however loyalty is not easy to achieve. With competitors simply a click away, organisations are facing new challenges acquiring loyal...
Provided by Oracle
-
eBooks
Selling in a Volatile Economy
Oct 2012
The same thing that keeps you awake at night keeps your prospects and customers up, too: A volatile economy. You need some fresh strategies to make it easier for your prospects to move forward...
Provided by Citrix Online
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Whitepapers
The 12 Essential Tasks of Active Directory Domain Services
Jan 2013
Active Directory Domain Services (AD DS) administration and management can be broken down into 12 major tasks - all of which can be staggering in nature and extremely time-consuming for AD DS...
Provided by Quest Software, now a part of Dell
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Whitepapers
A Quick Peek at the Salesforce App
Feb 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
Provided by Salesforce.com
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Podcasts
Social Clienteling - Nurturing VIP Connections In-store and Beyond
Oct 2012
Join us to learn how leading retailers are re-imagining the guest and associate experience to better serve their best customers through the use of Social Clienteling, a 21st century approach to an...
Provided by Salesforce.com
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Resource Center
Watch your business grow with email marketing!
Mar 2009
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and...
Provided by VerticalResponse
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White Papers
Advertising Is Dead, Long Live Advertising!
Feb 2008
It's amazing how fast time can pass us by. The inaugural United Kingdom (U.K.) Agency Summit is just one month away and everyone we've worked with here is very excited to be a part of this. So it...
Provided by iMedia Communications
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White Papers
Ask Not What The Agency Can Do For You...
Jan 2008
Agencies are not always sure about the value of search, so marketers must drive the positive awareness. On the one hand, the arguments centre on the agencies' reluctance to adopt the medium for...
Provided by iMedia Communications
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White Papers
Developing Positive Interactions Through Real-Time Decisioning
Oct 2007
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation...
Provided by iMedia Communications
