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direct marketing
(103 results)-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
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Resource Center
Watch your business grow with email marketing!
Mar 2009
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and...
Provided by VerticalResponse
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White Papers
Advertising Is Dead, Long Live Advertising!
Feb 2008
It's amazing how fast time can pass us by. The inaugural United Kingdom (U.K.) Agency Summit is just one month away and everyone we've worked with here is very excited to be a part of this. So it...
Provided by iMedia Communications
-
White Papers
Ask Not What The Agency Can Do For You...
Jan 2008
Agencies are not always sure about the value of search, so marketers must drive the positive awareness. On the one hand, the arguments centre on the agencies' reluctance to adopt the medium for...
Provided by iMedia Communications
-
White Papers
Developing Positive Interactions Through Real-Time Decisioning
Oct 2007
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation...
Provided by iMedia Communications
-
White Papers
How Can Agencies Actually Begin To Tackle Their Problems?
Dec 2007
This paper explains problems of agencies actually begin to tackle: what the heck is a successful agency going to look like in five years time? making it entertaining! The future of great creative...
Provided by iMedia Communications
-
White Papers
All Roads Lead To Behavioural Targeting
Nov 2007
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
Fast and Scalable Pattern Matching for Network Intrusion Detection Systems
Jan 2008
High-speed packet content inspection and filtering devices rely on a fast multi-pattern matching algorithm which is used to detect predefined keywords or signatures in the packets. Multi-pattern...
Provided by Stanford University
-
White Papers
Direct Selling As An Online Business
Jan 2008
Direct sales literally mean one person selling to another. The seller becomes a consultant or representative for the company and will sell the company's products for commission. The seller will...
Provided by DiscoveryArticles.com
-
White Papers
Landmark Selection and Greedy Landmark-Descent Routing for Sensor Networks
Jan 2008
This paper study the problem of landmark selection for landmark-based routing in a network of fixed wireless communication nodes. It present a distributed landmark selection algorithm that does...
Provided by Stanford University
-
White Papers
Scalable Opto-Electronic Network (SOENet)
Jan 2008
In applications such as processor-memory interconnect, I/O networks, and router switch fabrics, an interconnection network must be scalable to thousands of high-bandwidth terminals while at the...
Provided by Stanford University
-
Whitepapers
IBM eX5 systems help Acxiom transform IT With 5th Generation IBM Enterprise X-Architecture - A Case Study
Jan 2012
Acxiom is a leader in marketing services and technology, supporting successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
White Papers
How to Replicate the Fire: HA for Netfilter Based Firewalls
Aug 2008
With traditional, stateless firewalling (such as ipfwadm, ipchains) there is no need for special High Availability (HA) support in the firewalling subsystem. As long as all packet filtering rules...
Provided by Astaro AG
-
White Papers
Five Tips to Better Digital Customer Conversations
Dec 2011
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
-
White Papers
Insights to Help Advance Digital Marketing
Dec 2011
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
-
White Papers
CMO Guide to Marketing ROI
Dec 2011
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
-
Webcasts
LinkShare Migrates to Oracle Exadata for Fast, Real-Time Data Analysis
Mar 2012
LinkShare, an online affiliate marketing network, helps a wide range of Fortune 500 companies design and execute effective online marketing strategies. COO Jonathan Levine discusses how LinkShare...
Provided by Oracle
-
White Papers
Marketing Analytics
Mar 2012
Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of...
Provided by Oracle
-
Whitepapers
Transforming IT with 5th Generation IBM Enterprise x Architecture
Jul 2012
As a leader in marketing services and technology, Acxiom supports successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
-
White Papers
Programming Languages and Translators: Language Proposal
Sep 2007
This paper describes a language for identifying communication protocols and extracting fields and values, referred to as metadata, from a set of packets in a capture file. To simplify the language...
Provided by Columbia University
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
-
White Papers
8 Tips For Selling A Direct Marketing Campaign
Nov 2008
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize...
Provided by L2
-
Whitepapers
Smart Work for a smarter planet: Empower people and embrace change
Aug 2009
The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power of new insights to gain the...
Provided by IBM
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Whitepapers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
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White Papers
Enhance Customer Loyalty through Higher Responsiveness
Apr 2009
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming...
Provided by Oracle
-
White Papers
The 11 Secrets of Business Rules Success
Sep 2009
Managing business rules gives you control over high volume operational decisions and delivers unprecedented agility. Based on decades of experience developing decision management applications,...
Provided by FICO
-
White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
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White Papers
Advantages Of Direct Marketing And Mailing
May 2009
Direct market list is a recent and sophisticated service when it comes to targeting one business to another in direct mail campaigns. Marketing lists have ensured that clients have succeeded in...
Provided by Article Slide
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White Papers
8 Tips For Selling A Direct Marketing Campaign
Nov 2008
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize...
Provided by L2
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
-
White Papers
Programming Languages and Translators: Language Proposal
Sep 2007
This paper describes a language for identifying communication protocols and extracting fields and values, referred to as metadata, from a set of packets in a capture file. To simplify the language...
Provided by Columbia University
-
White Papers
How to Replicate the Fire: HA for Netfilter Based Firewalls
Aug 2008
With traditional, stateless firewalling (such as ipfwadm, ipchains) there is no need for special High Availability (HA) support in the firewalling subsystem. As long as all packet filtering rules...
Provided by Astaro AG
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
White Papers
Scalable Opto-Electronic Network (SOENet)
Jan 2008
In applications such as processor-memory interconnect, I/O networks, and router switch fabrics, an interconnection network must be scalable to thousands of high-bandwidth terminals while at the...
Provided by Stanford University
-
White Papers
Landmark Selection and Greedy Landmark-Descent Routing for Sensor Networks
Jan 2008
This paper study the problem of landmark selection for landmark-based routing in a network of fixed wireless communication nodes. It present a distributed landmark selection algorithm that does...
Provided by Stanford University
-
White Papers
Direct Selling As An Online Business
Jan 2008
Direct sales literally mean one person selling to another. The seller becomes a consultant or representative for the company and will sell the company's products for commission. The seller will...
Provided by DiscoveryArticles.com
-
White Papers
Fast and Scalable Pattern Matching for Network Intrusion Detection Systems
Jan 2008
High-speed packet content inspection and filtering devices rely on a fast multi-pattern matching algorithm which is used to detect predefined keywords or signatures in the packets. Multi-pattern...
Provided by Stanford University
-
White Papers
All Roads Lead To Behavioural Targeting
Nov 2007
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
How Can Agencies Actually Begin To Tackle Their Problems?
Dec 2007
This paper explains problems of agencies actually begin to tackle: what the heck is a successful agency going to look like in five years time? making it entertaining! The future of great creative...
Provided by iMedia Communications
-
White Papers
Developing Positive Interactions Through Real-Time Decisioning
Oct 2007
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation...
Provided by iMedia Communications
-
White Papers
Ask Not What The Agency Can Do For You...
Jan 2008
Agencies are not always sure about the value of search, so marketers must drive the positive awareness. On the one hand, the arguments centre on the agencies' reluctance to adopt the medium for...
Provided by iMedia Communications
-
White Papers
Advertising Is Dead, Long Live Advertising!
Feb 2008
It's amazing how fast time can pass us by. The inaugural United Kingdom (U.K.) Agency Summit is just one month away and everyone we've worked with here is very excited to be a part of this. So it...
Provided by iMedia Communications
-
Resource Center
Watch your business grow with email marketing!
Mar 2009
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and...
Provided by VerticalResponse
-
Tools & Templates
Advertising Expenditures By Media
Sep 2007
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and...
Provided by JaxWorks
-
Tools & Templates
Advertising Expenditures-Media
Sep 2007
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and...
Provided by JaxWorks
-
White Papers
How Can Agencies Actually Begin To Tackle Their Problems?
Dec 2007
This paper explains problems of agencies actually begin to tackle: what the heck is a successful agency going to look like in five years time? making it entertaining! The future of great creative...
Provided by iMedia Communications
-
White Papers
All Roads Lead To Behavioural Targeting
Nov 2007
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
Fast and Scalable Pattern Matching for Network Intrusion Detection Systems
Jan 2008
High-speed packet content inspection and filtering devices rely on a fast multi-pattern matching algorithm which is used to detect predefined keywords or signatures in the packets. Multi-pattern...
Provided by Stanford University
-
White Papers
Direct Selling As An Online Business
Jan 2008
Direct sales literally mean one person selling to another. The seller becomes a consultant or representative for the company and will sell the company's products for commission. The seller will...
Provided by DiscoveryArticles.com
-
White Papers
Landmark Selection and Greedy Landmark-Descent Routing for Sensor Networks
Jan 2008
This paper study the problem of landmark selection for landmark-based routing in a network of fixed wireless communication nodes. It present a distributed landmark selection algorithm that does...
Provided by Stanford University
-
White Papers
Scalable Opto-Electronic Network (SOENet)
Jan 2008
In applications such as processor-memory interconnect, I/O networks, and router switch fabrics, an interconnection network must be scalable to thousands of high-bandwidth terminals while at the...
Provided by Stanford University
-
Whitepapers
IBM eX5 systems help Acxiom transform IT With 5th Generation IBM Enterprise X-Architecture - A Case Study
Jan 2012
Acxiom is a leader in marketing services and technology, supporting successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
White Papers
How to Replicate the Fire: HA for Netfilter Based Firewalls
Aug 2008
With traditional, stateless firewalling (such as ipfwadm, ipchains) there is no need for special High Availability (HA) support in the firewalling subsystem. As long as all packet filtering rules...
Provided by Astaro AG
-
White Papers
Five Tips to Better Digital Customer Conversations
Dec 2011
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
-
White Papers
Insights to Help Advance Digital Marketing
Dec 2011
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
-
White Papers
CMO Guide to Marketing ROI
Dec 2011
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
-
Webcasts
LinkShare Migrates to Oracle Exadata for Fast, Real-Time Data Analysis
Mar 2012
LinkShare, an online affiliate marketing network, helps a wide range of Fortune 500 companies design and execute effective online marketing strategies. COO Jonathan Levine discusses how LinkShare...
Provided by Oracle
-
White Papers
Marketing Analytics
Mar 2012
Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of...
Provided by Oracle
-
Whitepapers
Transforming IT with 5th Generation IBM Enterprise x Architecture
Jul 2012
As a leader in marketing services and technology, Acxiom supports successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
-
Whitepapers
Getting closer to the customer: A challenge for the C-suite
Jul 2012
Getting closer to the customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed with the advent of new communication channels...
Provided by Genesys Telecommunications Laboratories
-
White Papers
Programming Languages and Translators: Language Proposal
Sep 2007
This paper describes a language for identifying communication protocols and extracting fields and values, referred to as metadata, from a set of packets in a capture file. To simplify the language...
Provided by Columbia University
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
-
White Papers
8 Tips For Selling A Direct Marketing Campaign
Nov 2008
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize...
Provided by L2
-
Whitepapers
10 Steps to Cleaning up Active Directory User Accounts and Keeping Them That Way
Jan 2013
If your AD is secure, everything is secure. Active Directory user accounts are crucial to security because they are the basis for authentication and initial access to the network, systems, and...
Provided by Dell Software
-
Whitepapers
IBM Social Analytics: The science behind social media marketing
Apr 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social...
Provided by IBM
-
Whitepapers
The 12 Essential Tasks of Active Directory Domain Services
May 2013
Active Directory Domain Services (AD DS) administration and management can be broken down into 12 major tasks—all of which can be staggering in nature and extremely time-consuming for AD DS...
Provided by Dell Software
-
Whitepapers
The 12 Critical Questions You Need to Ask When Choosing an AD Bridge Solution
May 2013
Microsoft Active Directory (AD) provides Windows access for most users, but must also allow Unix, Linux, and Mac OS X access. It can be an identity and authentication nightmare. Fortunately, an AD...
Provided by Dell Software
