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internet advertising
(615 results)-
Whitepapers
Q&A: Use Mobile Marketing to Boost Sales
Dec 2012
Alice Bredin is an internationally renowned small business expert. She is founder and president of Bredin Inc., a marketing consultancy that helps Fortune 500 firms develop profitable, long-term...
Provided by AT&T
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Whitepapers
Gartner's Magic Quadrant for Product Information Management
Dec 2005
This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PIM market is evolving...
Provided by IBM
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Whitepapers
Product Information Management (PIM) Advances the Next Generation of E-commerce
Sep 2006
Download this white paper by Julie Hahnke, President of IDTech, to learn how your business can benefit from correct, consistent and readily available product information, which can be securely...
Provided by IBM
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White Papers
An innovative option for fast iPad and iPhone development
Feb 2011
Executive Summary Companies need to be more responsive and must improve customer service. To accomplish this, many business units hope to leverage the iPad and iPhone. There are a number of ways...
Provided by FileMaker
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White Papers
A Practical Guide for Retiring Legacy Applications
Mar 2010
It's not uncommon for companies that have been in business for a while to have hundreds of legacy applications that deliver limited value--but still involve significant operational and maintenance...
Provided by Informatica
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Whitepapers
Social Media Analytics: Making Customer Insights Actionable
May 2012
Learn how the right combination of technologies can help you understand emerging customer trends and increase the ROI of your marketing campaigns.
Provided by IBM
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Whitepapers
Five Calls To Make When Developing a Mobile Learning Strategy
Jun 2011
With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the...
Provided by SkillSoft
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White Papers
2011 Guide to Enterprise Mobility and Innovations
Nov 2010
Want a quick summary of what 2011 will be like in the mobile space? Here it is in three words: too much information. The mobile space is heating up to a level that may even exceed the excitement...
Provided by TechRepublic
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White Papers
The Fastest Way to a Drupal Site
May 2011
Think it, Plan it, Build it. If you're new to Drupal, maybe you're already impressed with Drupal's power and flexibility, and you'd like to try your hand at setting up a website that goes beyond...
Provided by Acquia
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White Papers
Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
Aug 2008
A new set of business practices are slowly but steadily starting to creep into the way companies sell their wares to customers. This new trend in selling is called "Sales 2.0" mainly because many...
Provided by Oracle
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White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
-
White Papers
Selecting a Web Conferencing Vendor
Sep 2011
The Web Conferencing market has matured and the new features to evaluate are real-time communications as a service platform and mobile functionality. Among the products evaluated, Adobe Connect...
Provided by Adobe Systems
-
White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
-
White Papers
Web 2.0 and Sales Process Management
Jan 2009
This report discusses how Web 2.0 systems and applications can support management of sales processes.
Provided by Oracle
-
White Papers
Safer web browsing in four steps: Technology to help you reduce risk
Sep 2010
The web is now the cybercriminal's favored means of attack, with a newly infected website discovered every few seconds. Hijacked trusted sites, poisoned search results, fake anti-virus software...
Provided by Sophos
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
-
Whitepapers - Video
Netezza Customer Testimonials
Aug 2011
25 video testimonials capture Netezza user experiences from a variety of industries.
Provided by IBM
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White Papers
Sales 2.0 - Leveraging Web 2.0 to Sell
Jan 2008
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both...
Provided by Genius.com
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White Papers
Adobe® Connect™: Bringing Together Video and Next-Generation Web Conferencing
Sep 2011
Many businesses can achieve the benefits of face-to-face meetings through an investment in a video or web conferencing solution, saving the company both travel time and resources. Selecting the...
Provided by Adobe Systems
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White Papers
Becoming a Mobile Enterprise
Feb 2011
By developing, communicating, and implementing an actionable yet flexible enterprise mobility strategy, an organization can unlock new business value from its existing and future SAP investments....
Provided by SAP
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White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
Whitepapers
Market Landscape Report: Online File Sharing and Collaboration in the Enterprise
Dec 2011
The trend toward "consumerization" marches onward in IT; more and more end-users are choosing their own hardware plaforms and software applications in lieu of the IT-sanctioned business tools...
Provided by Box.net
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White Papers
Eight threats your anti-virus won't stop: Why you need endpoint security
Jul 2010
News headlines are a constant reminder that malware attacks and data leakage are on the rise. High-profile incidents that make big news might seem out of the ordinary. Yet businesses of every size...
Provided by Sophos
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Training
Microsoft Virtual Labs Hyper V-Edition
Oct 2010
After completing this lab, you will be better able to use the Home tab, Users and Groups tab, Network tab, Shared Folders and Web sites tab, backup and Server Storage tab, reports tab, security...
Provided by Microsoft
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White Papers
Can You Afford Not to Manage Mobile? How to Generate Immediate Savings from Mobile Spend
Jan 2011
According to predictions made by BoxTone in a 2010 press release, "Device and mobile delivery platform diversity will continue to expand, with most organizations moving from one mobile platform...
Provided by ProfitLine
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White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
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White Papers
Whitepaper: Building Enterprise Social Communities with Drupal
Jun 2011
Network of people Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of...
Provided by Acquia
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Webcasts
Applying Web 2.0 to Your Business Challenges
Apr 2008
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0...
Provided by Cisco Systems
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White Papers
Using Semantic Analysis to Classify Search Engine Spam
Jan 2009
Due to the similarities between spam and non-spam their original semantic analyzers are not an effective method to classify spam content. Since spam and non-spam documents are so similar, it is...
Provided by Stanford University
-
White Papers
The Store: The Last Mile in Delivering Customer-Centricity
Jul 2009
Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate, the moment of truth for...
Provided by Oracle
-
White Papers
Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust
Feb 2009
In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles...
Provided by TRUSTe
-
Whitepapers
Best Practices in Index Maintenance - Fighting the Silent Performance Killers
Aug 2009
Index fragmentation is a serious issue. It causes significant SQL Server performance issues, leading to loss of money and time. The problem is native tools alone aren't the solution to...
Provided by Quest Software, now a part of Dell
-
White Papers
Strategic Mobile Deployments; Adopting a Mobile Enterprise Application Platform
Sep 2009
It wasn't so long ago that mobile devices were cool - objects of envy among those who were tied to their desktops. As cool as they were, as these devices began to appear in the workplace, they...
Provided by Sybase
-
White Papers
Bullet-Proofing Instant Messaging
Sep 2009
Information workers on the job often turn to the same software tools they use at home for quick, unfettered communication. When that involves instant messaging (IM) programs such as AIM, Yahoo!...
Provided by MessageLabs, now part of Symantec
-
White Papers
Email Archiving: a Business-Critical Application
Jul 2009
Today's businesses are especially vulnerable to accidental email loss, compliance demands, and the threat of e-discovery. Yet these same companies often have the fewest resources for combating...
Provided by MessageLabs, now part of Symantec
-
White Papers
Free Marketing And Advertising For Your Start-Up Online Business
May 2009
So you've decided what you're selling. You've registered your domain, and your page is up and ready to go. Build it and they will come, right? Wrong! Starting an online business may seem like a...
Provided by Associated Content
-
White Papers
ComputerWorld eBook: Enterprise Management Flyover
Jun 2009
What are the key trends driving IT management? This eBook provides the answers with in-depth articles on how organizations are driving down costs, reducing risks and increasing quality of service...
Provided by Oracle
-
Case Studies
Anthem Education Group: More Bang for the Buck
Sep 2009
Anthem Education Group was paying too much for a third-party service that charged a monthly fee for printer toner with a premium for service calls. The company needed to find a lower-cost solution...
Provided by Dell
-
Webcasts
Unified Communications
Oct 2009
Waiting for information via email is no longer acceptable. Today's communication channels must deliver immediate presence and interaction. Successful companies know this and are responding by...
Provided by Plantronics
-
White Papers
Adsense - Work In The Smart Pricing Internet
Jan 2009
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current...
Provided by contentdig.com
-
Whitepapers
Using Social to Improve Customer Experience
May 2013
With four out of five Americans now using social networks, the era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards...
Provided by Oracle
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Whitepapers
A smarter approach to CRM: An IBM perspective
Jan 2013
With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration...
Provided by IBM
-
Whitepapers
Q&A: Use Mobile Marketing to Boost Sales
Dec 2012
Alice Bredin is an internationally renowned small business expert. She is founder and president of Bredin Inc., a marketing consultancy that helps Fortune 500 firms develop profitable, long-term...
Provided by AT&T
-
eBooks
The Ultimate Guide to Email Prospecting
Oct 2012
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft...
Provided by Citrix Online
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Whitepapers
Social Media Analytics: Making Customer Insights Actionable
May 2012
Learn how the right combination of technologies can help you understand emerging customer trends and increase the ROI of your marketing campaigns.
Provided by IBM
-
White Papers
The Human Factor In Laptop Encription
Feb 2010
In this study we surveyed 568 IT practitioners and 563 non-IT business managers. An important finding of the study is that there has been virtually no improvement in the practices of non-IT...
Provided by Absolute Software
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White Papers
B2B Marketers Must Better Prepare For Marketing Automation
Dec 2011
Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role,...
Provided by Aprimo
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Case Studies
Case Study - See Tickets
Feb 2012
With 85 percent of its ticket sales made online, See Tickets knows how important it is that customers be able to access its website at any time. What they needed but didn't have was a robust,...
Provided by Riverbed
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Case Studies
Case Study - Meridiana fly
Feb 2012
In today's highly competitive travel industry, online airline and travel group Meridiana fly needed a dynamic, content-rich website that could support over 15 million hits a month. The company's...
Provided by Riverbed
-
Whitepapers
Market Landscape Report: Online File Sharing and Collaboration in the Enterprise
Dec 2011
The trend toward "consumerization" marches onward in IT; more and more end-users are choosing their own hardware plaforms and software applications in lieu of the IT-sanctioned business tools...
Provided by Box.net
-
Whitepapers
Why Basic Email Discovery Capabilities are Important For Your Business
Jan 2011
Did you know that 72 percent of companies in North America have been ordered, at one time or another, to produce email data as part of a legal action? Chances are your organization will be...
Provided by Quest Software, now a part of Dell
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White Papers
Moving toward unified communications - Pave the way for the future with Adobe® Connect™ 8
Sep 2011
The communications technology industry has been working toward a vision of unified communications (UC) in which voice, video, and data services truly converge on a single, shared IP-based...
Provided by Adobe Systems
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White Papers
Selecting a Web Conferencing Vendor
Sep 2011
The Web Conferencing market has matured and the new features to evaluate are real-time communications as a service platform and mobile functionality. Among the products evaluated, Adobe Connect...
Provided by Adobe Systems
-
White Papers
Adobe® Connect™: Bringing Together Video and Next-Generation Web Conferencing
Sep 2011
Many businesses can achieve the benefits of face-to-face meetings through an investment in a video or web conferencing solution, saving the company both travel time and resources. Selecting the...
Provided by Adobe Systems
-
Whitepapers - Video
Netezza Customer Testimonials
Aug 2011
25 video testimonials capture Netezza user experiences from a variety of industries.
Provided by IBM
-
Webcasts
OSA Interactive Client References Interface on IBM.COM
Aug 2011
Interactive interface for viewing OSA client reference videos and case studies.
Provided by IBM
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
-
White Papers
Get a Grip on Hosting Costs for Your High Volume Website
Aug 2011
Improve performance, scalability and availability, while reducing business risk and costs with the Drupal Open Source social publishing platform and Acquia Hosting services. If you're looking to...
Provided by Acquia
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White Papers
Empower Field Service Engineers to Achieve Service Excellence
Jul 2011
Find out how the SAP CRM Field Service mobile app gives your field service engineers anywhere, anytime access to relevant information from mobile devices. This makes them more productive and your...
Provided by SAP
-
White Papers
Whitepaper: Building Enterprise Social Communities with Drupal
Jun 2011
Network of people Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of...
Provided by Acquia
-
Whitepapers
Five Calls To Make When Developing a Mobile Learning Strategy
Jun 2011
With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the...
Provided by SkillSoft
-
Webcasts
Ways To Measure Your Advertising Campaign
Jan 2011
How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very...
Provided by iEntry
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Webcasts
Low-Cost Advertising Opportunities
Jan 2011
Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities...
Provided by iEntry
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Webcasts
Defeating the Cyber Mutants: Protecting Your Business from Modern Malware
Apr 2011
Modern malware rarely strikes the same way twice. Today's malicious code rapidly mutates, bypassing traditional defences. This webcast will examine these threats and the new technology that...
Provided by Symantec
-
White Papers
Optimizing Relevance And Revenue In Ad Search: A Query Substitution Approach
Jul 2008
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. The authors address the problem of selecting...
Provided by Association for Computing Machinery
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White Papers
Online Expansion Of Rare Queries For Sponsored Search
Apr 2009
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety of external...
Provided by International World Wide Web Conferences Steering Committee
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White Papers
To Swing Or Not To Swing: Learning When (Not) To Advertise
May 2008
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrieval systems,...
Provided by Association for Computing Machinery
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White Papers
Search Advertising Using Web Relevance Feedback
Oct 2008
The business of Web search, a $10 billion industry, relies heavily on sponsored search, whereas a few carefully-selected paid advertisements are displayed alongside algorithmic search results. A...
Provided by Association for Computing Machinery
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White Papers
Domain-Specific Query Augmentation Using Folksonomy Tags: The Case Of Contextual Advertising
Jul 2008
Folksonomies allow users to collaboratively tag a variety of textual and multimedia objects with sets of labels. The largest folksonomy projects, such as FLICKR and DEL.ICIO.US, contain millions...
Provided by Association for Computing Machinery
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White Papers
Robust Classification Of Rare Queries Using Web Knowledge
Jul 2007
The authors propose a methodology for building a practical robust query classification system that can identify thousands of query classes with reasonable accuracy, while dealing in real-time with...
Provided by Association for Computing Machinery
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White Papers
The Anatomy Of An Ad: Structured Indexing And Retrieval For Sponsored Search
Apr 2010
The core task of sponsored search is to retrieve relevant ads for the user's query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or by advanced match,...
Provided by International World Wide Web Conferences Steering Committee
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White Papers
What Happens After An Ad Click? Quantifying The Impact Of Landing Pages In Web Advertising
Nov 2009
Unbeknownst to most users, when a query is submitted to a search engine two distinct searches are performed: The organic or algorithmic search that returns relevant Web pages and related data...
Provided by Association for Computing Machinery
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White Papers
Web-Page Summarization For Just-In-Time Contextual Advertising
Mar 2011
Contextual advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page the most relevant textual ads available. For static pages that are displayed...
Provided by Association for Computing Machinery
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White Papers
Just-In-Time Contextual Advertising
Nov 2007
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads available. For static...
Provided by Association for Computing Machinery
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White Papers
The Social Future Of Web Search: Modeling, Exploiting, And Searching Collaboratively Generated Content
Jun 2009
Social, or Collaboratively Generated Content (CGC) is transforming how the authors seek and find information online: It is now a prominent part of the web information ecosystem, and a powerful...
Provided by Institute of Electrical and Electronics Engineers
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White Papers
Translating Relevance Scores To Probabilities For Contextual Advertising
Nov 2009
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries are often difficult...
Provided by Association for Computing Machinery
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White Papers
The Fastest Way to a Drupal Site
May 2011
Think it, Plan it, Build it. If you're new to Drupal, maybe you're already impressed with Drupal's power and flexibility, and you'd like to try your hand at setting up a website that goes beyond...
Provided by Acquia
-
White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
White Papers
Software Marketing On The Internet: The Use Of Samples And Repositories
Dec 2009
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware...
Provided by Munich Personal Repec Archive
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White Papers
How To Get Started With Mobile Display
Apr 2011
Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to...
Provided by SAP
-
White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
White Papers
Adobe® Connect™: Bringing Together Video and Next-Generation Web Conferencing
Sep 2011
Many businesses can achieve the benefits of face-to-face meetings through an investment in a video or web conferencing solution, saving the company both travel time and resources. Selecting the...
Provided by Adobe Systems
-
White Papers
An innovative option for fast iPad and iPhone development
Feb 2011
Executive Summary Companies need to be more responsive and must improve customer service. To accomplish this, many business units hope to leverage the iPad and iPhone. There are a number of ways...
Provided by FileMaker
-
White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
-
White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
-
White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
-
White Papers
Web 2.0 and Sales Process Management
Jan 2009
This report discusses how Web 2.0 systems and applications can support management of sales processes.
Provided by Oracle
-
White Papers
Using Semantic Analysis to Classify Search Engine Spam
Jan 2009
Due to the similarities between spam and non-spam their original semantic analyzers are not an effective method to classify spam content. Since spam and non-spam documents are so similar, it is...
Provided by Stanford University
-
White Papers
The Store: The Last Mile in Delivering Customer-Centricity
Jul 2009
Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate, the moment of truth for...
Provided by Oracle
-
White Papers
Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust
Feb 2009
In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles...
Provided by TRUSTe
-
Whitepapers
Best Practices in Index Maintenance - Fighting the Silent Performance Killers
Aug 2009
Index fragmentation is a serious issue. It causes significant SQL Server performance issues, leading to loss of money and time. The problem is native tools alone aren't the solution to...
Provided by Quest Software, now a part of Dell
-
White Papers
Strategic Mobile Deployments; Adopting a Mobile Enterprise Application Platform
Sep 2009
It wasn't so long ago that mobile devices were cool - objects of envy among those who were tied to their desktops. As cool as they were, as these devices began to appear in the workplace, they...
Provided by Sybase
-
White Papers
Bullet-Proofing Instant Messaging
Sep 2009
Information workers on the job often turn to the same software tools they use at home for quick, unfettered communication. When that involves instant messaging (IM) programs such as AIM, Yahoo!...
Provided by MessageLabs, now part of Symantec
-
White Papers
Email Archiving: a Business-Critical Application
Jul 2009
Today's businesses are especially vulnerable to accidental email loss, compliance demands, and the threat of e-discovery. Yet these same companies often have the fewest resources for combating...
Provided by MessageLabs, now part of Symantec
-
White Papers
Free Marketing And Advertising For Your Start-Up Online Business
May 2009
So you've decided what you're selling. You've registered your domain, and your page is up and ready to go. Build it and they will come, right? Wrong! Starting an online business may seem like a...
Provided by Associated Content
-
White Papers
ComputerWorld eBook: Enterprise Management Flyover
Jun 2009
What are the key trends driving IT management? This eBook provides the answers with in-depth articles on how organizations are driving down costs, reducing risks and increasing quality of service...
Provided by Oracle
-
Case Studies
Anthem Education Group: More Bang for the Buck
Sep 2009
Anthem Education Group was paying too much for a third-party service that charged a monthly fee for printer toner with a premium for service calls. The company needed to find a lower-cost solution...
Provided by Dell
-
Webcasts
Unified Communications
Oct 2009
Waiting for information via email is no longer acceptable. Today's communication channels must deliver immediate presence and interaction. Successful companies know this and are responding by...
Provided by Plantronics
-
White Papers
Adsense - Work In The Smart Pricing Internet
Jan 2009
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current...
Provided by contentdig.com
-
Whitepapers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
-
White Papers
Small Businesses Are Atwitter
Jun 2009
If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more...
Provided by American Express
-
White Papers
4 Tips For Marketing Your Business On YouTube
Jun 2009
Even though YouTube has been around for years, few brands have been able to set up shop and use the platform for successful marketing purposes. Common business mistakes include letting the channel...
Provided by American Express
-
White Papers
Video Advertising: Not Just For Big Business
Jun 2009
When you think TV and video advertising, you probably think expensive media buys and production costs, making the medium available only to businesses with significant advertising budgets. But the...
Provided by American Express
-
White Papers
Measuring Success In Online Marketing
Feb 2009
Your web strategy would be incomplete if you didn't take advantage of its key difference from traditional marketing channels - the flexibility to change strategy on a dime. The information you...
Provided by American Express
-
White Papers
Expert Advice On Your Online Marketing Effort
Feb 2009
This paper explains how to keep your sights on what matters for your online-marketing effort. The world of online marketing doesn't stand still, and small businesses, given their flexibility and...
Provided by American Express
-
White Papers
The Basics Of Search Engine Marketing
Feb 2009
Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and...
Provided by American Express
-
White Papers
Search Engine Optimization And Advertising
Feb 2009
What if You Built a Website - But Nobody Came? That's the harsh reality facing many aspiring online businesses. Thanks to pre-built e-commerce tools and Web hosting sites, launching an online...
Provided by American Express
-
White Papers
Should You Put Your EBooks And White Papers (And Other Content) Behind A Registration Page?
Sep 2009
So you've published an ebook or an online white paper that's all that: compelling, well-written, informative, nicely laid out and generally appealing. You've packaged it for download from a...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
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White Papers
Top 5 Business Blogging Mistakes And How To Avoid Them
Sep 2009
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base...
Provided by American Express
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White Papers
Email Marketing Lives: 3 Services For Sending A Great Newsletter
Aug 2009
With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has...
Provided by American Express
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White Papers
Internet Marketing: A Good Investment During An Economic Slowdown
Jun 2009
It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are...
Provided by American Express
-
White Papers
When Did Online Marketing Become So Complex?
Mar 2008
The online marketing landscape has become so complex that cutting through the "noise" is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time...
Provided by American Express
-
White Papers
Ten Steps To Successful Online Book Marketing
Oct 2008
Marketing your book online is both rewarding and challenging. It's rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the...
Provided by American Express
-
White Papers
YouTube: An Unlikely Small Biz Marketing Platform
May 2009
Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly...
Provided by American Express
-
White Papers
How's Your Online Reputation
Dec 2008
Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success...
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White Papers
This Conversation Is Making Me Dizzy
Jul 2008
The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about...
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White Papers
Retailers, Your Mission: Snag Those Web Buyers
Jul 2009
Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search...
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White Papers
Web Retailers Sweeten The Deal To Nudge Sales Higher
May 2009
Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...
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White Papers
How To Use Online Video To Establish Credibility
May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...
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