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internet advertising
(615 results)-
White Papers
Kellogg School Of Management Ranks Monster.Com Best, SoBe Worst In Super Bowl XLIII
Feb 2009
Employment Web site Monster.com earned top marks for its "Need a New Job?" ad, winning the fifth annual Kellogg School of Management Super Bowl Advertising Review. The Super Bowl lineup reflected...
Provided by Northwestern University (Kellogg)
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Webcasts
Delivering The Customer To The Advertiser
May 2008
The advertiser doesn't care what media property they're buying online; they simply want to reach their demographic. Yahoo! President Sue Decker explains how the company did not make the most of...
Provided by Stanford University
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White Papers
Planning and Managing a Digital Strategy
Oct 2010
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising - just one small part of a digital strategy - would overtake TV advertising by the end of the year. This was...
Provided by Red Ant
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White Papers
Cost Effective Internet Marketing For Business-To-Business Companies
Aug 2007
Business-to-business marketers tend to let their business-to-consumer cohorts take the lead with leading edge marketing channels and tools. The B2C marketers have always enjoyed big budgets and...
Provided by Ridge Business Development
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White Papers
Legal Risks of uncontrolled email and web
Nov 2010
Access to email and the Internet is a business critical application for most organizations, but the attributes that make such resources so essential inevitably generate significant risks for...
Provided by Symantec
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White Papers
Gartner Magic Quadrant for Secure Email Gateway
Nov 2010
This industry report covers the email gateway market. Gartner, Inc. positions Gartner in the Leaders quadrant in its 2010 Magic Quadrant for Secure Email Gateways (anti-spam, anti-virus, outbound...
Provided by Symantec
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White Papers
Top Ten Web Threats and how to eliminate
Nov 2010
This paper raises real challenges for IT managers who have to protect the business against malware, keep internet bandwidth available for legitimate business needs and enforce acceptable use...
Provided by Symantec
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White Papers
10 Things You Should Do Right Now To Boost Holiday Sales
Oct 2010
Before they even celebrate Halloween, online marketers are kicking off the holiday marketing season! What's in store for retailers? Just like last year, shoppers want bargains. The eMarketer's...
Provided by American Express
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White Papers
5 Ways To Boost Credibility And Conversions
Oct 2010
All too often, entrepreneurs and business owners think of self-promotion as the seedy underbelly of marketing and brand building. That misconception can cost you big time. The reality is...
Provided by American Express
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White Papers
How To Create A Window That Gets Noticed
Oct 2010
If you are in a retail business, you probably know the importance of your window and window shopping in general. As customers walk past your establishment, what they see in the window can cause...
Provided by American Express
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White Papers
Search Marketing As A Core Local Business Strategy
Sep 2010
Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore....
Provided by American Express
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White Papers
Weblocal - The Importance Of Distribution
Oct 2010
You have sales goals, be they for your cash register or for your agents or however you bring in your money. Move that into your web presence. Set sales targets for what you can distribute over the...
Provided by American Express
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White Papers
7 Deadly Assumptions Of Online Marketing Success
Oct 2010
It's not really enough to have a website. These days you must create a total web presence, but you've also got to create strategy based on overall objectives. This is another way of saying unless...
Provided by American Express
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White Papers
How An Exact Match Domain Can Launch A Successful Business
Oct 2010
There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers...
Provided by American Express
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White Papers
Review Sites Lead To Brand Insights
Oct 2010
Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense....
Provided by American Express
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White Papers
Build Your Email List Value Today
Nov 2010
It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and...
Provided by American Express
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White Papers
3 Marketing Pet Peeves
Nov 2010
Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune...
Provided by American Express
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White Papers
Sales Opportunities Through CRM And Email Marketing
Jun 2008
As a salesman trying to focus the time and effort on making sales, the author really don't want to be spending a ton of time on learning how to use a CRM or getting to technically involved in it...
Provided by Bestmanagementarticles.com
-
Whitepapers
Fraud Prevention and Detection for Credit and Debit Card Transactions
Dec 2010
The key value of adopting BRMS to provide fraud detection capabilities lies in the flexibility that this methodology offers from an installation and a business-use perspective. BRMS offers the...
Provided by IBM
-
Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
Will Facebook Draw Fire For Its Location-Based App?
Jul 2010
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
-
Webcasts
Social Media's Next Evolution
Apr 2010
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
-
Webcasts
How To Evaluate Online Media Channels
Mar 2010
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
-
Webcasts
Facebook Passes Yahoo In Traffic Race
Feb 2010
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
-
Webcasts
Facebook Gets A Facelift
Feb 2010
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
-
Webcasts
Facebook, Nielsen Take On Social Media Measurement
Sep 2009
Advertisers can now work with Nielsen to measure the impact of their ads on Facebook. Shelly Palmer of MediaBytes wonders what they'll do if they discover no one clicks.
Provided by iMedia Communications
-
Webcasts
Twitter Adds Filters To Improve Usability
Nov 2009
Shelly Palmer of MediaBytes says these new filters will help Twitter users organize tweets into different categories.
Provided by iMedia Communications
-
Webcasts
China Pulls The Plug On Social Networks
Jun 2009
The Chinese government has blocked social media sites such as Twitter, YouTube, Flickr, and Bing. Shelly Palmer of MediaBytes wonders why China decided to clamp down on all of this content so...
Provided by iMedia Communications
-
Webcasts
Facebook Strikes Back, Revamps Search
Aug 2009
Facebook has unveiled a new tool that returns search queries for keywords across its site. Shelly Palmer of MediaBytes says this move challenges Twitter's reign as the king of real-time social search.
Provided by iMedia Communications
-
Webcasts
Twitter Adds Location Feature
Aug 2009
Twitter will begin showing users the latitude and longitude of tweets in real time. Shelly Palmer of MediaBytes says with location in play, the iPhone possibilities are endless.
Provided by iMedia Communications
-
Webcasts
Facebook Snags Content Ownership From Users
Feb 2009
In a new user-license agreement, Facebook says account holders do not own any rights to the content they upload on their account. Shelly Palmer of MediaBytes says several user groups are up in arms.
Provided by iMedia Communications
-
Webcasts
Yahoo Moving Beyond Text Ads
Feb 2009
Yahoo is launching a new service dubbed Rich Ads in Search, which will place pictures and video ads in search results. Shelly Palmer of MediaBytes calls it a new twist on the age-old text-based...
Provided by iMedia Communications
-
Webcasts
Facebook In Full Stride At 222 Million Users
Jan 2009
Facebook hit 222 million users last December, according to comScore. Shelly Palmer of MediaBytes says Facebook now has 100 million more users than MySpace, although both sites were neck and neck...
Provided by iMedia Communications
-
Webcasts
Are Social Networks Mining Fool's Gold?
Jan 2009
Marketers remain wary about putting dollars into social networks. The presenter of this webcast asked a few agency trendsetters what they feel needs to be done to keep social networks viable and...
Provided by iMedia Communications
-
White Papers
Boosting B2B Marketing Results With Online Video
Mar 2009
Online video has transformed the communications landscape for business marketers. No inbound or outbound marketing effort can be considered complete without incorporating online video to drive...
Provided by Brightcove
-
Whitepapers
Enabling Efficient, High Output Teams through Web Conferencing
Mar 2010
Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.
Provided by Citrix Online
-
White Papers
Competitive Responses Of Pricing, Advertising And Product Premium To Consumer Reviews
Jun 2010
Consumer product reviews, one of the earliest forms of online user generated contents, play a very significant role in consumer buying decisions as they help consumers resolve or reduce...
Provided by Carnegie Mellon University
-
White Papers
Why Google AdSense Is Essential
Jan 2008
Google AdSense is a fast and easy way to display relevant Google ads on the Web site's content pages and earn money while doing it. The ads are highly relevant to what the users see on the site so...
Provided by Millionaire Membership Club
-
Webcasts
New Media: The Online Evolution Of Newspapers
Jan 2011
The New York Times did an about-face of sorts. It ended its paid-for online subscription model, under which it had been charging for access to premium content by columnists and commentators such...
Provided by INSEAD
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
Things You Should Expect From A Forex Affiliate Program
Dec 2009
When it comes to the Forex industry, being a newcomer can mean a lot. Sure, you may have heard about all the successful guys, how they make a lot of money and all that stuff but what you really...
Provided by Free Articles Directory
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White Papers
5 Strategies For Maximizing Search And Email Marketing
Jun 2009
In today's challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI,...
Provided by Tippit
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White Papers
The Power Of Online Marketing
Feb 2010
Few years back, online marketing was not as popular as it is today. People were hesitant to start with an online career as they were doubtful about its ability and scope. There was no guarantee...
Provided by Free Articles Directory
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White Papers
From Information Scarcity To Information Abundance
Feb 2009
Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is...
Provided by Free Articles Directory
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White Papers
Take CRM In Your Pocket
Jun 2008
Most sales reps spend a good deal of time on the road doing business, so it makes sense for them to be able to update CRM data on-the-fly using a mobile device. That's what Vaultus Mobile...
Provided by Tippit
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White Papers
78 Ways For Your Small Business To Save Money In This Economy
Jan 2010
These easy tips will keep your finances secure during the current downturn. With the economy struggling, every business is trying to cut costs to make ends meet. Small businesses, which have fewer...
Provided by Tippit
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White Papers
Social Networking In Business: When Is The Right Time To Get Involved?
Jul 2009
When is the right time to jump into social networking initiatives and why should one research many sites before settling into just one? First, it's practically impossible to manage what one...
Provided by AccountingWEB
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White Papers
Online Business Is Easy, Right?
Feb 2009
Many people the author come across think that an online business is easier to start and run than your typical brick and mortar offline business. While it's true that starting an online or internet...
Provided by Home Based Business Adviser
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White Papers
2010 Social Commerce Strategies: Reaching Beyond The Web Site
Nov 2009
It's clear that social media will continue to grow in importance for online retailers. Now is the time to map out a strategy that allows you to start slowly, listen to your customers, and expand...
Provided by ECT News Network
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White Papers
The Basics Of Web-Based Lead Generation
May 2009
Size doesn't matter, right? Not always. When it comes to the size of your contact list, the bigger the better. Finding qualified leads to help boost overall sales numbers is an ongoing challenge...
Provided by Tippit
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White Papers
The Eight Secrets Of Successful Internet Marketing
Jan 2010
A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6...
Provided by brandchannel
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White Papers
Social Networking Presents Serious Concern To Business Owners
Aug 2009
According to findings from the third annual Deloitte LLP Ethics & Workplace survey, 58 percent of executives agree that the reputational risk of social networking should be a boardroom issue....
Provided by AccountingWEB
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White Papers
How Targeting Quality Traffic Can Boost Your Online Business From Home With Article Marketing Tips
Nov 2009
If one has an online business from home one of the best ways of receiving quality traffic is through paper marketing tips for your website. Simply writing a good quality paper about your...
Provided by Free Articles Directory
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White Papers
Post Free Ads On Internet
Oct 2009
Posting free ads sounds like an impossible thing until the growing use of Internet. In the past, business owners paid a lot for advertising on TV, radio, and local newspaper until later there were...
Provided by Free Articles Directory
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White Papers
MarketingGenius Closes The Sale
Jun 2008
After a $19-million Series C funding round and the recent recognition as San Mateo County/Silicon Valley startup of the year, Genius.com Inc. has just released Marketing Genius, its first major...
Provided by Tippit
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White Papers
E-Marketing: A New - And Undefined - Sector Of Marketing Automation
Aug 2008
Investments in e-marketing will be the fastest-growing area in marketing automation over the next four years, according to Adam Sarner of Gartner Inc. "However, no vendor will address all four...
Provided by Tippit
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White Papers
Tips To Place Effective Free Ads
Oct 2009
Free is not all about it. There are many media to place free ads such as classified ad sites, forums, public pages, and websites. But the many options do not mean advertisers can put their ads as...
Provided by Free Articles
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White Papers
6 Technologies That Compliment CRM
Jul 2008
On its most basic level, CRM is a customer database that provides insight into clients and helps you manage relationships with them. Though the abilities of CRM are certainly advantageous, the...
Provided by Tippit
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White Papers
Online Classified Advertising - A Great Business Opportunity
Oct 2009
There are a variety of media that one can utilize if they intend to place a classified. Online advertising is a common affair mainly because it is cheap and sometimes virtually cost-free. Like all...
Provided by Free Articles Directory
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White Papers
No Advertising, Just Classifieds
Oct 2009
Do you really want to have to compete with big businesses when trying to sell something? Classifiedsfree.org is completely free of advertising. When you visit this site, either as a buyer or...
Provided by Free Articles Directory
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White Papers
Who Will Be The Leading Search Engine At The End Of 2010
Mar 2010
It appears as though Google has a fresh contender in the universe of search engines. Have you found that if someone is discussing computers either the name Google or Bing, appear to come up into...
Provided by Business Articles
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White Papers
Viral Marketing Tips You Can Use Now
Mar 2010
In case you didn't know, viral marketing has been accessible for some time now. The general public has heard many marketing terms; however, 'Viral marketing' is not one of them -upon hearing it,...
Provided by Business Articles
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White Papers
What You Need To Know About Affiliate Marketing
Apr 2010
Affiliate marketing online is one of the easiest methods to earn money on the World Wide Web. Affiliate marketing is a win-win-win situation because the merchandise gets sold, the affiliates earn...
Provided by Business Articles
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White Papers
Cost Effective Online Marketing Strategies
Dec 2009
This paper on Online Marketing Strategies is a continuation and follows up two previously posted ABC Business Consulting Articles on Effective Marketing Plans and Business & the Internet....
Provided by ABC Business Consulting
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White Papers
SEO Fundamentals
Apr 2010
Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine...
Provided by Business Articles
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White Papers
Clarity Trumps Persuasion
Jan 2010
If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in...
Provided by DTI
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White Papers
Back In The Black: Tips To Reinvigorate Your Business
May 2010
Getting customers to spend money is the most important task of any small business owner. This is true regardless of whether the overall economy is booming or not. Make customer service a focus...
Provided by Bank of America
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White Papers
Beyond Landing Pages
Sep 2009
Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for...
Provided by DTI
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White Papers
Optimizing Your Landing Pages
Mar 2008
Two Marketing Experiments formulas, the Optimization Sequence and the Conversion Index, represent critical principles that are essential to the effectiveness of any Landing Page optimization...
Provided by DTI
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White Papers
The Ins And Outs Of Email Marketing
Mar 2010
One of the best things you can do to promote your business is to start an e-mail marketing campaign. If you have yet to implement an email marketing campaign for your business, this is something...
Provided by Business Articles
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White Papers
Social Media Marketing Ideas For Better Results
Mar 2010
Whenever one plans to use social media as part of the marketing strategy, one have made a great decision. However, one cannot use the social media thinking it is going to make one a lot of money...
Provided by Business Articles
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White Papers
Improving Your Rankings In The Search Engines With These SEO Copywriting Tips
May 2010
SEO copywriting or Search Engine Copywriting is something that not many people are aware of. Search engine optimization is a popular term; however, the emphasis that should be placed on the...
Provided by Business Articles
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White Papers
Pay Per Click Can Get You To The Top Of The List
Mar 2010
When the internet started it was the larger, established businesses that were at an advantage for internet advertising. Since they were established and had a larger budget they were able to afford...
Provided by Business Articles
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White Papers
Ecommerce Optimization
Oct 2009
Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement...
Provided by DTI
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White Papers
Optimize Your Email In Three Steps
Jan 2010
It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are...
Provided by DTI
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White Papers
Improve Your Internet Marketing Strategies
Mar 2010
Internet marketing is too huge a concept. It includes SEO, social media, e-mail marketing, pay per click and mobile web. This 2010, it is time to put a thought on your internet marketing schemes...
Provided by Business Articles
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White Papers
E-Commerce Solution And The Success Of Business
Apr 2010
With growing unemployment Internet e-commerce has become an increasingly advantageous option for an employment. But the big question for everyone is the fact that how to start a successful...
Provided by Business Articles
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White Papers
The Answer To Driving Traffic And Search Engine Rankings
Oct 2009
One has no doubt seen many claims by many people on how to drive traffic and gain in your search engine rankings. The questions that one has and needs to be answered are: Do one has the time to do...
Provided by Home Based Business Adviser
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White Papers
Fantastic Ways To Boost Targeted Web Traffic To Your Site?
Mar 2010
Whenever you have a web site, your objective becomes rather single-minded: get a lot more traffic to it. However if every person on the World Wide Web is doing the exact same thing, won't your...
Provided by Business Articles
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White Papers
Small Businesses Can Grow By Using An SEO Service
Mar 2010
In an economy like this one, small businesses must use any and all marketing tools at their disposal so, many are turning to SEO services to reach untapped client pools and extend their market...
Provided by Business Articles
-
White Papers
Sales Opportunities Through CRM And Email Marketing
Jun 2008
As a salesman trying to focus the time and effort on making sales, the author really don't want to be spending a ton of time on learning how to use a CRM or getting to technically involved in it...
Provided by Bestmanagementarticles.com
-
Whitepapers
Fraud Prevention and Detection for Credit and Debit Card Transactions
Dec 2010
The key value of adopting BRMS to provide fraud detection capabilities lies in the flexibility that this methodology offers from an installation and a business-use perspective. BRMS offers the...
Provided by IBM
-
Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
Will Facebook Draw Fire For Its Location-Based App?
Jul 2010
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
-
Webcasts
Social Media's Next Evolution
Apr 2010
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
-
Webcasts
How To Evaluate Online Media Channels
Mar 2010
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
-
Webcasts
Facebook Passes Yahoo In Traffic Race
Feb 2010
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
-
Webcasts
Facebook Gets A Facelift
Feb 2010
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
-
Webcasts
Facebook, Nielsen Take On Social Media Measurement
Sep 2009
Advertisers can now work with Nielsen to measure the impact of their ads on Facebook. Shelly Palmer of MediaBytes wonders what they'll do if they discover no one clicks.
Provided by iMedia Communications
-
Webcasts
Twitter Adds Filters To Improve Usability
Nov 2009
Shelly Palmer of MediaBytes says these new filters will help Twitter users organize tweets into different categories.
Provided by iMedia Communications
-
Webcasts
China Pulls The Plug On Social Networks
Jun 2009
The Chinese government has blocked social media sites such as Twitter, YouTube, Flickr, and Bing. Shelly Palmer of MediaBytes wonders why China decided to clamp down on all of this content so...
Provided by iMedia Communications
-
Webcasts
Facebook Strikes Back, Revamps Search
Aug 2009
Facebook has unveiled a new tool that returns search queries for keywords across its site. Shelly Palmer of MediaBytes says this move challenges Twitter's reign as the king of real-time social search.
Provided by iMedia Communications
-
Webcasts
Twitter Adds Location Feature
Aug 2009
Twitter will begin showing users the latitude and longitude of tweets in real time. Shelly Palmer of MediaBytes says with location in play, the iPhone possibilities are endless.
Provided by iMedia Communications
-
Webcasts
Facebook Snags Content Ownership From Users
Feb 2009
In a new user-license agreement, Facebook says account holders do not own any rights to the content they upload on their account. Shelly Palmer of MediaBytes says several user groups are up in arms.
Provided by iMedia Communications
-
Webcasts
Yahoo Moving Beyond Text Ads
Feb 2009
Yahoo is launching a new service dubbed Rich Ads in Search, which will place pictures and video ads in search results. Shelly Palmer of MediaBytes calls it a new twist on the age-old text-based...
Provided by iMedia Communications
-
Webcasts
Facebook In Full Stride At 222 Million Users
Jan 2009
Facebook hit 222 million users last December, according to comScore. Shelly Palmer of MediaBytes says Facebook now has 100 million more users than MySpace, although both sites were neck and neck...
Provided by iMedia Communications
-
Webcasts
Are Social Networks Mining Fool's Gold?
Jan 2009
Marketers remain wary about putting dollars into social networks. The presenter of this webcast asked a few agency trendsetters what they feel needs to be done to keep social networks viable and...
Provided by iMedia Communications
-
White Papers
Boosting B2B Marketing Results With Online Video
Mar 2009
Online video has transformed the communications landscape for business marketers. No inbound or outbound marketing effort can be considered complete without incorporating online video to drive...
Provided by Brightcove
-
Whitepapers
Enabling Efficient, High Output Teams through Web Conferencing
Mar 2010
Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.
Provided by Citrix Online
-
White Papers
Competitive Responses Of Pricing, Advertising And Product Premium To Consumer Reviews
Jun 2010
Consumer product reviews, one of the earliest forms of online user generated contents, play a very significant role in consumer buying decisions as they help consumers resolve or reduce...
Provided by Carnegie Mellon University
-
White Papers
Why Google AdSense Is Essential
Jan 2008
Google AdSense is a fast and easy way to display relevant Google ads on the Web site's content pages and earn money while doing it. The ads are highly relevant to what the users see on the site so...
Provided by Millionaire Membership Club
-
Webcasts
New Media: The Online Evolution Of Newspapers
Jan 2011
The New York Times did an about-face of sorts. It ended its paid-for online subscription model, under which it had been charging for access to premium content by columnists and commentators such...
Provided by INSEAD
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
Can You Afford Not to Manage Mobile? How to Generate Immediate Savings from Mobile Spend
Jan 2011
According to predictions made by BoxTone in a 2010 press release, "Device and mobile delivery platform diversity will continue to expand, with most organizations moving from one mobile platform...
Provided by ProfitLine
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White Papers
Online conversations - a useful research resource or 'Have your say' irrelevance?
Aug 2010
While there are still significant numbers of people lacking access to the internet (some estimates suggest as many as 10 million1), it is now widely accepted that it has become an integral part of...
Provided by nfpSynergy
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White Papers
Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively
Jan 2011
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous...
Provided by Webmarketing123
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White Papers
How To Choose A Search Engine Marketing (SEM) Agency
Apr 2010
During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa's 2009-10 Search Marketing Benchmark Guide, whether...
Provided by Webmarketing123
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White Papers
Landing Pages: The Elevator Pitch Of Internet Marketing
Jan 2011
The good ol' elevator pitch has been an important tactic of salespeople probably before elevators were even invented. Taking people hostage in a confined space to listen to the pitch doesn't seem...
Provided by Webmarketing123
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White Papers
How To Create Effective Pay Per Click (PPC) Advertising Campaigns
Jan 2011
For keyword campaigns, the primary goal is not to lower risk but to maximize opportunity. Keep in mind that for organic SEO campaigns or PPC (Pay Per Click) campaigns, the right keywords determine...
Provided by Webmarketing123
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White Papers
Black Hat PPC Practices To Avoid
Jan 2011
Because pay per click (PPC) is an aggressive and effective marketing tool, "Black-hat" PPC methods will always be available. These unethical tactics can help a business secure keywords for its...
Provided by Webmarketing123
-
White Papers
Unique Pay Per Click Strategy
Jan 2011
As Pay Per Click (PPC) costs rise, businesses search for new ways to save money yet still attract visitors to their landing pages. They need a strategy for not only channeling traffic to their...
Provided by Webmarketing123
-
White Papers
Setting Up A PPC Campaign
Jan 2011
A successfully targeted search engine optimization campaign can channel large volumes of traffic to the website as it elevates the business to the top of the web rankings. This may not happen...
Provided by Webmarketing123
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White Papers
Importance Of Domain Names In SEO
Jan 2011
The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the web....
Provided by Webmarketing123
-
White Papers
Reeling In The Sales
Jan 2011
After months of web design changes, search engine optimization (SEO) techniques and other internet marketing strategies have increased traffic to the site. But unfortunately, this does not mean...
Provided by Webmarketing123
-
White Papers
Running A Profitable PPC Campaign
Jan 2011
Return on investment (ROI) has to be a primary concern in a Pay Per Click campaign. One can determine ROI by calculating how much revenue click-throughs and purchases generate and then subtracting...
Provided by Webmarketing123
-
White Papers
PPC Testing - Five Mistakes To Avoid
Jan 2011
Pay-Per-Click advertising is always a work in progress. Testing remains the underlying task for every online advertising firm from start to finish. Improvement of any process or campaign can be...
Provided by Webmarketing123
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White Papers
Five Common Mistakes In A PPC Campaign
Jan 2011
Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results...
Provided by Webmarketing123
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White Papers
Competing Ad Auctions: Multi-Homing And Participation Costs
May 2010
The author models competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When participation costs are...
Provided by Harvard Business School
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White Papers
Optimal Auction Design And Equilibrium Selection In Sponsored Search Auctions
May 2010
In analyses of sponsored search auctions for online advertising, it is customary to model the dynamic game of incomplete information by considering a static games of complete information. In this...
Provided by Harvard Business School
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White Papers
CPC/CPA Hybrid Bidding In A Second Price Auction
Dec 2008
The authors develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics - paying either for each click on its ads (CPC), or for each...
Provided by Harvard Business School
