- Subscribe to this page:
- RSS
- Email Alert
internet advertising
(615 results)-
Whitepapers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
-
White Papers
Small Businesses Are Atwitter
Jun 2009
If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more...
Provided by American Express
-
White Papers
4 Tips For Marketing Your Business On YouTube
Jun 2009
Even though YouTube has been around for years, few brands have been able to set up shop and use the platform for successful marketing purposes. Common business mistakes include letting the channel...
Provided by American Express
-
White Papers
Video Advertising: Not Just For Big Business
Jun 2009
When you think TV and video advertising, you probably think expensive media buys and production costs, making the medium available only to businesses with significant advertising budgets. But the...
Provided by American Express
-
White Papers
Measuring Success In Online Marketing
Feb 2009
Your web strategy would be incomplete if you didn't take advantage of its key difference from traditional marketing channels - the flexibility to change strategy on a dime. The information you...
Provided by American Express
-
White Papers
Expert Advice On Your Online Marketing Effort
Feb 2009
This paper explains how to keep your sights on what matters for your online-marketing effort. The world of online marketing doesn't stand still, and small businesses, given their flexibility and...
Provided by American Express
-
White Papers
The Basics Of Search Engine Marketing
Feb 2009
Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and...
Provided by American Express
-
White Papers
Search Engine Optimization And Advertising
Feb 2009
What if You Built a Website - But Nobody Came? That's the harsh reality facing many aspiring online businesses. Thanks to pre-built e-commerce tools and Web hosting sites, launching an online...
Provided by American Express
-
White Papers
Should You Put Your EBooks And White Papers (And Other Content) Behind A Registration Page?
Sep 2009
So you've published an ebook or an online white paper that's all that: compelling, well-written, informative, nicely laid out and generally appealing. You've packaged it for download from a...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
Top 5 Business Blogging Mistakes And How To Avoid Them
Sep 2009
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base...
Provided by American Express
-
White Papers
Email Marketing Lives: 3 Services For Sending A Great Newsletter
Aug 2009
With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has...
Provided by American Express
-
White Papers
Internet Marketing: A Good Investment During An Economic Slowdown
Jun 2009
It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are...
Provided by American Express
-
White Papers
When Did Online Marketing Become So Complex?
Mar 2008
The online marketing landscape has become so complex that cutting through the "noise" is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time...
Provided by American Express
-
White Papers
Ten Steps To Successful Online Book Marketing
Oct 2008
Marketing your book online is both rewarding and challenging. It's rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the...
Provided by American Express
-
White Papers
YouTube: An Unlikely Small Biz Marketing Platform
May 2009
Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly...
Provided by American Express
-
White Papers
How's Your Online Reputation
Dec 2008
Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success...
Provided by American Express
-
White Papers
This Conversation Is Making Me Dizzy
Jul 2008
The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about...
Provided by American Express
-
White Papers
Retailers, Your Mission: Snag Those Web Buyers
Jul 2009
Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search...
Provided by American Express
-
White Papers
Web Retailers Sweeten The Deal To Nudge Sales Higher
May 2009
Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...
Provided by American Express
-
White Papers
How To Use Online Video To Establish Credibility
May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...
Provided by American Express
-
White Papers
The Message Is The Money
Sep 2009
Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is...
Provided by American Express
-
White Papers
Is Advertising Dead?
Aug 2009
The key starting point is great content. When you have great content, you're more likely to attract audiences, and audiences are what advertisers are looking for. Even if the audience is not huge,...
Provided by American Express
-
White Papers
Ten Things To Think About When Designing Digital Experiences
Jul 2009
Visitors to your digital space don't want to think about interacting with your website. They want to - quickly and easily - make a purchase, find information, or have fun. It helps if they can be...
Provided by American Express
-
White Papers
The Art Of The Landing Page - Seven Tips For Increasing Conversions
Jun 2009
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can...
Provided by American Express
-
White Papers
Just Blogging Isn't Enough - You Have To Blog with Purpose
Sep 2009
Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even...
Provided by American Express
-
White Papers
Put Down The Burnt Toast, Pick Up Your Cell Phone
Jul 2009
There is no avoiding it - mobile marketing, coupled with the social tools of Web 2.0 is the darling of the advertising world, and right or wrong, they've got your number. Gone are the days of...
Provided by American Express
-
White Papers
The Importance Of Connecting Brands With Bloggers
Nov 2009
In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to...
Provided by Egg Marketing & Public Relations
-
White Papers
Beyond the Edge: High-performance content delivery enabled by the Limelight Networks XD Platform
Jan 2009
This paper introduces a new and better technical approach to Internet content delivery, designed to address the escalating demands of today's online consumers. It's driven by the Limelight...
Provided by LimeLight
-
White Papers
The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Nov 2009
Business email has become so important that most organizations consider achieving the highest possible availability a must. How can you measure—and improve—your email systems' availability and...
Provided by CA XOsoft
-
Webcasts
Think Globally, Act Locally: Targeting New Customers with Geolocation
Nov 2009
When it comes to content, "one size fits all" used to be the norm and web traffic was measured in "hits". No longer. Companies that are leading the way in 2009 and beyond are incorporating...
Provided by Quova
-
White Papers
User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign
Nov 2009
With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves...
Provided by Zooppa.com
-
White Papers
Resource Guide: Workstation Productivity
Dec 2009
Desktop computers have come a long way in terms of value and performance for the average user but many of today's more demanding applications require more advanced workstations with even more in...
Provided by Dell
-
Webcasts
Current Trends in Computer Security
May 2008
This webcast throws light on website vulnerabilities, DNS Rebinding and Other Recent Vulnerabilities and Web 2.0 Security Trends.
Provided by Stanford University
-
White Papers
10 Things You Can Do To Make Your Online Business Money
Jan 2010
How's the start of 2010 looking for you and your business? Are you primed and ready to make money this year? With 2010 already underway, have you put a plan in place to promote your business and...
Provided by American Express
-
White Papers
How To Promote Your Business When Your Website Stinks
Jan 2010
Ok, so you've decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing ? you need to redesign your...
Provided by American Express
-
White Papers
How To Take Advantage Of Social Media In Your Email Marketing
Jan 2010
You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email...
Provided by American Express
-
White Papers
4 Elements Of A Successful Business Web Presence
Jan 2010
What's the most important piece of your business's web presence? Your website, of course. Creating a website requires a good deal of thought; it's important to plan what information you want on...
Provided by American Express
-
White Papers
Start An Affiliate Program To Increase Your Sales
Dec 2009
If you have a product to sell but not enough cash to hire sales staff, you should consider starting an affiliate program for your business. With an affiliate program, you pay someone a share of...
Provided by American Express
-
White Papers
Beyond Impressions And Clicks: New Metrics For Measuring The Effectiveness Of Display Advertising Campaigns
Feb 2010
With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns....
Provided by Channel Intelligence
-
Whitepapers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
-
White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
-
Whitepapers
Strategy Guide to Business Risk Mitigation
Feb 2011
Disaster recovery is an important consideration for all companies. For midsize organizations, it is critical, however, because even brief interruptions can have a significant impact on...
Provided by Hewlett-Packard (HP)
-
Whitepapers
Data Quality: A Survival Guide to Marketing
Mar 2011
Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve...
Provided by SAP
-
Whitepapers
Wainhouse Research White Paper: Ease of use in web conferencing - Why it matters
Mar 2011
A web conferencing solution that is easy to use faces a daunting challenge: it must seamlessly blend a cold combination of computer and network-based technology into a natural, familiar meeting...
Provided by IBM
-
Whitepapers
Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-centric World of Enterprise 2.0
Mar 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
-
Webcasts
WebSphere Application Server Feature Pack for Web 2.0 demo
Mar 2011
Need your business to be flexible and agile? If you depend on the assets of partners & suppliers like us, you'll enjoy this video. It shows how the IBM WebSphere Application Server (WAS) Feature...
Provided by IBM
-
White Papers
An innovative option for fast iPad and iPhone development
Feb 2011
Executive Summary Companies need to be more responsive and must improve customer service. To accomplish this, many business units hope to leverage the iPad and iPhone. There are a number of ways...
Provided by FileMaker
-
White Papers
Converging On The Customer: New Media For Closer Relationships
Feb 2010
In just two decades, the Internet has revolutionized nearly every industry across the globe. Yet none has been more irrevocably changed than telecommunications, media and information technology...
Provided by Economist Intelligence Unit
-
White Papers
Email Marketing... Do's And Don'ts
Jun 2010
Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign...
Provided by iContact
-
White Papers
Combining Email Marketing With Web Marketing
Jun 2010
Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email...
Provided by iContact
-
White Papers
Gateway Pages For Opt-In Email
Jun 2010
Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone...
Provided by iContact
-
White Papers
Email Marketing Metrics: Measuring What Matters
Jun 2010
There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be...
Provided by iContact
-
White Papers
Email And The Limits Of Technology
Jun 2010
Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about...
Provided by iContact
-
White Papers
Five Ways To Use Email To Close The Sale
Jun 2010
Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note...
Provided by iContact
-
White Papers
The Essential Email Marketing Glossary
Jun 2010
Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with...
Provided by iContact
-
White Papers
Effective Email Marketing Techniques
Jun 2010
Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each...
Provided by iContact
-
White Papers
Email 101: Key Practices For Small And Medium Sized Businesses
Sep 2010
Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized...
Provided by iContact
-
White Papers
Why Surveying Matters
Jun 2010
There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but...
Provided by iContact
-
White Papers
Email Marketing: Building Lists
Jun 2010
Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup...
Provided by iContact
-
White Papers
Bulk Email Or Opt-In Email?
Jun 2010
There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to...
Provided by iContact
-
White Papers
Why Email Marketing Matters
Jun 2010
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In...
Provided by iContact
-
White Papers
Email Marketing Timing: When And How To Use Email Marketing For Best Results
Jun 2010
Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week,...
Provided by iContact
-
White Papers
Best Practices For Email Marketing
Jun 2009
The goal of all marketing is to attract interest in, build desire for, and generate sales of the products or services. Email marketing is a perfect medium to pick up where other marketing leaves...
Provided by iContact
-
White Papers
Email List Management
Jun 2010
The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come...
Provided by iContact
-
White Papers
Email Marketing Campaigns: Optimizing Through Testing
Jun 2010
Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever...
Provided by iContact
-
White Papers
The Five-Step Process Of Permission Email Marketing
Jun 2010
Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on...
Provided by iContact
-
White Papers
Effective Use Of Email Marketing Personalization
Jun 2010
People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the...
Provided by iContact
-
White Papers
B2B Email Marketing Rules
Jun 2010
Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as...
Provided by iContact
-
White Papers
The Travel Industry's Guide To Mobile Advertising
Mar 2010
Travel brands and service providers are also using mobile search to drive consumers to mobile sites and to download their applications. Ongoing mobile search campaigns are helping these companies...
Provided by Microsoft
-
White Papers
Beyond The Grey Areas: Transparency, Brand Safety And The Future Of Online Advertising
Apr 2010
More than 15 years after that first clickable banner made its appearance, it's become abundantly clear that prognostication is an imprecise business. Though consumers have moved onto the Web in...
Provided by Winterberry Group
-
White Papers
Actionable B2B Analytics
Feb 2011
It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for...
Provided by Godfrey
-
White Papers
Three Ways To Make B-To-B Direct Marketing Work
Apr 2009
Many business-to-business marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their E-mail marketing campaign. If that's...
Provided by Godfrey
-
White Papers
Getting Ready For Pharma 2.0: Trends Covered At The 3rd Annual Emarketing Summit Europe 2008
Jun 2008
Much has changed in the world of technology and marketing over the past several years. The pharmaceutical industry is certainly no exception to these trends as electronic marketing has forced many...
Provided by Manhattan Research
-
White Papers
Win Business With Email Marketing
Sep 2009
In business, everyone is always looking for new ways to propel their business to the next level. Those of one in marketing are always looking for new ways to help the clients get there. Email...
Provided by Wiley Design Communications
-
White Papers
How to Turn Mobility Momentum into Real Business Value
Feb 2011
By developing, communicating, and implementing an actionable yet flexible enterprise mobility strategy, an organization can unlock new business value from its existing and future SAP investments....
Provided by SAP
-
White Papers
Becoming a Mobile Enterprise
Feb 2011
By developing, communicating, and implementing an actionable yet flexible enterprise mobility strategy, an organization can unlock new business value from its existing and future SAP investments....
Provided by SAP
-
White Papers
Deterring Online Advertising Fraud Through Optimal Payment In Arrears
Feb 2009
Online advertisers face substantial difficulty in selecting and supervising small advertising partners: Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners...
Provided by Harvard Business School
-
White Papers
Securing Online Advertising: Rustlers And Sheriffs In The New Wild West
Jun 2009
Advertising is the bedrock of websites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps are equally widespread: from "Malvertisement"...
Provided by Harvard Business School
-
White Papers
CPC/CPA Hybrid Bidding In A Second Price Auction
Dec 2008
The authors develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics - paying either for each click on its ads (CPC), or for each...
Provided by Harvard Business School
-
White Papers
The Message Is The Money
Sep 2009
Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is...
Provided by American Express
-
White Papers
Is Advertising Dead?
Aug 2009
The key starting point is great content. When you have great content, you're more likely to attract audiences, and audiences are what advertisers are looking for. Even if the audience is not huge,...
Provided by American Express
-
White Papers
Ten Things To Think About When Designing Digital Experiences
Jul 2009
Visitors to your digital space don't want to think about interacting with your website. They want to - quickly and easily - make a purchase, find information, or have fun. It helps if they can be...
Provided by American Express
-
White Papers
The Art Of The Landing Page - Seven Tips For Increasing Conversions
Jun 2009
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can...
Provided by American Express
-
White Papers
Just Blogging Isn't Enough - You Have To Blog with Purpose
Sep 2009
Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even...
Provided by American Express
-
White Papers
Put Down The Burnt Toast, Pick Up Your Cell Phone
Jul 2009
There is no avoiding it - mobile marketing, coupled with the social tools of Web 2.0 is the darling of the advertising world, and right or wrong, they've got your number. Gone are the days of...
Provided by American Express
-
White Papers
The Importance Of Connecting Brands With Bloggers
Nov 2009
In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to...
Provided by Egg Marketing & Public Relations
-
White Papers
Beyond the Edge: High-performance content delivery enabled by the Limelight Networks XD Platform
Jan 2009
This paper introduces a new and better technical approach to Internet content delivery, designed to address the escalating demands of today's online consumers. It's driven by the Limelight...
Provided by LimeLight
-
White Papers
The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Nov 2009
Business email has become so important that most organizations consider achieving the highest possible availability a must. How can you measure—and improve—your email systems' availability and...
Provided by CA XOsoft
-
Webcasts
Think Globally, Act Locally: Targeting New Customers with Geolocation
Nov 2009
When it comes to content, "one size fits all" used to be the norm and web traffic was measured in "hits". No longer. Companies that are leading the way in 2009 and beyond are incorporating...
Provided by Quova
-
White Papers
User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign
Nov 2009
With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves...
Provided by Zooppa.com
-
White Papers
Resource Guide: Workstation Productivity
Dec 2009
Desktop computers have come a long way in terms of value and performance for the average user but many of today's more demanding applications require more advanced workstations with even more in...
Provided by Dell
-
Webcasts
Current Trends in Computer Security
May 2008
This webcast throws light on website vulnerabilities, DNS Rebinding and Other Recent Vulnerabilities and Web 2.0 Security Trends.
Provided by Stanford University
-
White Papers
10 Things You Can Do To Make Your Online Business Money
Jan 2010
How's the start of 2010 looking for you and your business? Are you primed and ready to make money this year? With 2010 already underway, have you put a plan in place to promote your business and...
Provided by American Express
-
White Papers
How To Promote Your Business When Your Website Stinks
Jan 2010
Ok, so you've decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing ? you need to redesign your...
Provided by American Express
-
White Papers
How To Take Advantage Of Social Media In Your Email Marketing
Jan 2010
You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email...
Provided by American Express
-
White Papers
4 Elements Of A Successful Business Web Presence
Jan 2010
What's the most important piece of your business's web presence? Your website, of course. Creating a website requires a good deal of thought; it's important to plan what information you want on...
Provided by American Express
-
White Papers
Start An Affiliate Program To Increase Your Sales
Dec 2009
If you have a product to sell but not enough cash to hire sales staff, you should consider starting an affiliate program for your business. With an affiliate program, you pay someone a share of...
Provided by American Express
-
White Papers
Beyond Impressions And Clicks: New Metrics For Measuring The Effectiveness Of Display Advertising Campaigns
Feb 2010
With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns....
Provided by Channel Intelligence
-
White Papers
Virtualized In-Cloud Security Services for Mobile Devices
Jul 2009
Modern mobile devices continue to approach the capabilities and extensibility of standard desktop PCs. Unfortunately; these devices are also beginning to face many of the same security threats as...
Provided by University of Michigan (Ross)
-
White Papers
Increasing the Quantity & Quality of Leads with Social Media Monitoring
Mar 2010
Today's consumer is ignoring traditional marketing channels. They are effectively finding ways to block them. How is this affecting your lead generation efforts? How many resources are you putting...
Provided by Alterian SM2
-
Webcasts
A New Way of Working: Insights from Global Leaders
Mar 2010
What can nearly 300 executives teach you about what separates outperforming organizations from their peers? Quite a bit. In this short video, preview the results of a new study that reveals...
Provided by IBM
-
White Papers
Online Forums: Social Marketing With Proven Results
Feb 2010
Picture a place where you encounter thriving conversations about your products, where motivated people are asking and answering each other's questions about your products, where there's room for...
Provided by Cie Studios
-
Downloads
Discovery Wizard for Instant Messaging
Apr 2010
Instant messaging (IM) is often the tool of choice for communicating across the enterprise. It's quick and easy to speak with a remote employee, customer or vendor. However, public IM is...
Provided by Quest Software, now a part of Dell
-
Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
-
Whitepapers
Web Conferencing Training Trends 2010: North America
Mar 2010
Organizations are increasingly choosing online training in an effort to optimize efficiency. And it seems to be delivering big payoffs. But what's behind this accelerating trend? This new 1080...
Provided by Citrix Online
-
Whitepapers
What's Working in Small Business Marketing and Webinars
May 2009
Today small business marketers must make every dollar count by investing in proven effective tactics. Quantum Leap Marketing recently conducted a survey to find out how small business marketers...
Provided by Citrix Online
-
Whitepapers
B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study
Jan 2010
Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for...
Provided by Citrix Online
-
Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
-
White Papers
Business Benefits of Web Conferencing
Apr 2010
Download our free white paper, Business Benefits of Web Conferencing, and make your meetings more meaningful and productive. Learn how to install a meeting solution that brings people together...
Provided by Premiere Global Services (PGi)
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
4 Tips For Creating One Time Offers (OTO)
Oct 2009
When most internet marketers think of earning money online with information products, they think about the money they'll make from selling their first product (report, ebook, software, audio, or...
Provided by Home Based Business Adviser
-
White Papers
Optimizing eCommerce Websites
May 2008
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They...
Provided by DTI
-
White Papers
Promote Affiliate Programs In 5 Simple Steps
Sep 2009
One of the most simple and time tested ways to promote your favorite affiliate program or any other product you may own is via ezine articles. This paper will give you 5 simple steps to...
Provided by Home Based Business Adviser
-
White Papers
Carbon Copy Pro Review - What Makes One Marketing System Better Than The Other?
Mar 2010
With all the marketing systems currently available on the internet, the endeavor of choosing the particular one which best satisfies your needs is pretty much impossible to accomplish. Specially...
Provided by Business Articles
-
White Papers
No Unsupervised Thinking
Nov 2009
You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling,...
Provided by DTI
-
White Papers
How Can Copy The Blueprint Make You Money?
Mar 2010
Copy The Blueprint is an automated money making system that gives anyone the opportunity to earn real money online by using an organized road plan. The Internet marketing industry has gone huge...
Provided by Business Articles
-
White Papers
Unique Article Wizard Is Great For Search Engine Optimization
Mar 2010
E-commerce is a tough business. If you don't have the tools and know how to make your site as good as possible, your business might fail. New sites are working to optimize their rankings every...
Provided by Business Articles
-
White Papers
Last-Minute Holiday Marketing Strategies
Dec 2009
With the holidays fast approaching, some small business owners may find that they never got around to implementing those grand marketing plans they had conceived to boost sales at the end of the...
Provided by Bank of America
-
White Papers
Small Businesses Can Grow By Using An SEO Service
Mar 2010
In an economy like this one, small businesses must use any and all marketing tools at their disposal so, many are turning to SEO services to reach untapped client pools and extend their market...
Provided by Business Articles
