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marketing communications
(273 results)-
White Papers
80% Of All Advertising Is Wasted Due To This Common Mistake
May 2009
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? Surely it was a headline. It's a scientifically proven...
Provided by American Express
-
Whitepapers
IBM Maximo Asset Management:Energy solutions for the U.S. Federal government
Aug 2010
This white paper describes the value IBM has created for the U.S. Federal government through the application of knowledge management to the business of facilities management. Leveraging the best...
Provided by IBM
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
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White Papers
Protecting and Nurturing Your Brand - CMO
Sep 2010
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet...
Provided by SAP
-
Whitepapers
Webinars 2.0: Maximizing Webinars with Social and Interactive Engagement
Sep 2010
Read this white paper to uncover the 7 areas to maximize a webinar program.
Provided by Citrix Online
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Whitepapers
A Webinar Organizer's Checklist
Sep 2010
This new Webinar Success white paper provides guidelines on how to produce and manage successful Webinars - from the first (and most important) step of defining purpose and expectations to...
Provided by Citrix Online
-
Whitepapers
Case Study QuickView: IBM Research Doubles Its Productivity with Cloud Computing
Sep 2010
IBM researchers need fast turnaround times for the provisioning of IT resources for new projects. By introducing cloud computing to research labs, IBM enabled business process workflow...
Provided by IBM
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Whitepapers
Case Study QuickView: IBM Computing On Demand Uses Clouds to Increase Business Productivity
Sep 2010
IBM customers increasingly require shorter time frames to acquire additional computing capacity. One option is leasing this capacity, but traditional lease terms lack the flexibility and quick...
Provided by IBM
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Whitepapers
Wuxi builds engine for economic growth with cloud computing solution from IBM
Sep 2010
The city of Wuxi in China, wanted to create flexible, shared computing resources for local government projects and for software development start-ups. They needed to provide a complete virtual...
Provided by IBM
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White Papers
Multi-channel Marketing
Sep 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows...
Provided by Tridion B.V.
-
White Papers
Tax Administration Reform And Fiscal Adjustment: The Case Of Indonesia (2001-07)
Apr 2008
The Czech National Bank has a respectable track record in terms of its policy actions and the corresponding inflation outturns. Using a simple forward-looking policy rule, the authors find that...
Provided by International Monetary Fund
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Whitepapers - Video
Microsoft Exchange 2010: Clean Up Your Inbox
Oct 2010
This video presents an overview of Microsoft Exchange 2010.
Provided by Microsoft
-
Whitepapers - Video
Microsoft Exchange 2010: On the Go Doesn't Mean Out of Touch.
Oct 2010
This video presents an overview of Microsoft Exchange 2010.
Provided by Microsoft
-
Whitepapers - Video
Microsoft Exchange 2010: One Stop Messaging
Oct 2010
This video presents an overview of Microsoft Exchange 2010.
Provided by Microsoft
-
Whitepapers
eX5: The fifth generation of IBM X-Architecture
Oct 2010
High-end workloads drive ever-increasing and ever-changing constraints on innovation. But still, IBM eX5 delivers. Read this white paper to see how IBM eX5 helps you get the greatest value for...
Provided by IBM
-
Whitepapers
IBM System X Family Brochure - IBM System x rack and tower servers
May 2011
If you're looking for ways to create a dynamic infrastructure, look no further. This brochure shows how IBM System x and BladeCenter servers help to deliver an infrastructure that reduces...
Provided by IBM
-
White Papers
Fatigue And Consumer Certainty
Aug 2009
Advertisers grapple with reaching consumers with the right brand messages at the right time, even when economic times are good. Delivering effective advertising becomes even more critical during...
Provided by Northwestern University (Kellogg)
-
Whitepapers
Brochure: Business-ready mobile collaboration tools for your BlackBerry smartphone
Nov 2010
To help mobile employees work smarter and to help IT simplify administration of mobile technology, IBM and Research in Motion® (RIM®) have teamed up to offer security-rich mobile access to IBM...
Provided by IBM
-
Whitepapers
DMI Informix - Network IP Customer Reference White Paper
Nov 2010
In 2007, NetworkIP wanted to upgrade its IBM® database architecture to improve service levels and process times to generate critical reports. After considering several offerings, including Oracle...
Provided by IBM
-
White Papers
Small Business Saturday Campaign Embraced By New England Shopkeepers
Nov 2010
Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit....
Provided by American Express
-
White Papers
How To Use Collateral Marketing
Nov 2010
The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of...
Provided by American Express
-
Webcasts
Business Answers: Timing A Request For Venture Capital & Going Viral With A Marketing Campaign
Oct 2010
Forbes staff writer, Maureen Farrell and serial entrepreneur and author of the book "What If? And Why Not?" Jen Groover, answer viewer questions about timing your request for venture capital and...
Provided by American Express
-
Webcasts
Viral Marketing For Small Businesses
Sep 2010
As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing...
Provided by American Express
-
White Papers
Social Networking, The Third Place And The Evolution Of Communication
Dec 2007
The purpose of this white paper is to put forth a proposition that the hope will generate considerable conversation. The premise is simple, but touches on concepts and ideas that are established...
Provided by New Media Consortium
-
White Papers
The Structure Of Online Marketing Communication Channels
Jul 2009
Online marketing communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is...
Provided by Texas A&M University
-
White Papers
Marketing Communications Toolkit For The Small/Medium Tour Operator
Jan 2010
This paper outlines basic concepts in marketing communications (marcom). The purpose of this document is the help small and medium sized travel operators attract customers by communicating what is...
Provided by Galor Systems And Software Development
-
Whitepapers
Connectivity - Whitepaper: Achieving Business Agility and Cost Optimization by Reducing IT Complexity-The Value of adding ESB Enrichment
Dec 2010
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
White Papers
Interaction In Advertising
Oct 2009
Interactive advertising has finally become interactive. Until relatively recently, interaction in advertising meant: 'I show you my ad, you click on it'. Everything was called interactive -...
Provided by emoderation
-
White Papers
New Advertising Research Solution Assesses 'Connection' Between Consumers And Brand Messages
Oct 2009
This paper offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their...
Provided by Ipsos
-
White Papers
Just Married: Advertising & PR Together Forever. Thanks To Measurement
Sep 2010
There is so much discussion about the perceived need to shift communication spending from traditional advertising to online advertising and social media. Many so-called experts would have one to...
Provided by VMS
-
Whitepapers
Achieve business agility with BPM & SOA connectivity
Jan 2011
This MaxFacts™ interactive ebook explores business agility and IBM's smart work initiative in the context of business process management and SOA connectivity and Integration. It contains...
Provided by IBM
-
Whitepapers
ERMIS FV article: Keeping Downtime at a Distance
Jan 2011
How do you keep your systems - and your business - running while keeping management costs low? Particularly if you can't afford a staff of experts constantly monitoring your IT. IBM offers IBM...
Provided by IBM
-
White Papers
Corporate Sponsorship In The Marketing Curriculum: A Preliminary Investigation
Apr 2009
Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital...
Provided by Minnesota State University, Mankato
-
White Papers
Counter Discourse: Advertising Technologies And Textual Impact
Jan 2009
In 1932, the author published Spilt Ink, a memoir of his time as Advertisement Director at Associated Newspapers Limited. The book offers a fascinating insight into the period in which newspaper...
Provided by University of Edinburgh
-
White Papers
Turned Off Or Turned Out? Campaign Advertising, Information, And Voting
Jan 2008
The author presents the results from laboratory experimental elections in which candidates can choose to provide informative advertisements and voting is voluntary. They also compare...
Provided by George Mason University
-
White Papers
Best Practices: Email Marketing Strategies For 2008
Jan 2008
This paper organizes Best Practices into four sections based on the chronology of the email marketing process. That process begins with data collection, i.e. email address data collection. Best...
Provided by Boca Networks.Com
-
White Papers
Email Marketing From Constant Contact: Build More Loyal Customers With Email Marketing
Oct 2008
Email marketing enables you to proactively communicate with your existing customers, prospects or members instead of passively waiting for them to return to your website, visit your store or...
Provided by Constant Contact
-
White Papers
Your Guide To Email Marketing: A Cost Effective Way To Reach Your Customers And Prospects
Sep 2010
This white paper is to provide you with a guide to email marketing so that you will ultimately increase your return on investment. After reading through this white paper, you should be well on...
Provided by Sage Software
-
White Papers
How Email Marketing Can Help You Reach Your 2009 Business Targets
Jan 2009
Email marketing isn't necessarily 'The easy way' out of this dilemma - it requires some thought and consistent application - but it is by far the best candidate for a solution to the problem...
Provided by Doctor Net
-
White Papers
Optimize Your Email Strategy By Testing
Apr 2010
Email marketing has proven to be the most affordable and efficient form of direct marketing. On average your investment in email marketing delivers an ROI two to three times higher than other...
Provided by WhatCounts
-
White Papers
Combination Notes: Market Segmentation And Equity Transfer
Dec 2008
This paper empirically analyzes a particular type of notes observed in securitization transactions: combination notes. Combination notes are formed by combining parts of two or more tranches of...
Provided by Ludwig-Maximilians-Universitat Munchen
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White Papers
Welfare And Pricing Of Mail In A Communications Market
Apr 2010
The authors build a model where a postal incumbent offering single piece, transactional and advertising mail competes with postal entrants and with a firm offering an alternative medium. They...
Provided by Université de Toulouse
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White Papers
Does Mobility Increase The Productivity Of Inventors?
Aug 2007
Although labor mobility has been recognized as a key mechanism for transferring tacit knowledge, prior research on inventors has so far hardly discussed the impact of a move on inventive...
Provided by University of Munich
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White Papers
Backward Compatibility To Sustain Market Dominance - Evidence From The US Handheld Video Game Industry
May 2010
The introduction of a new product generation forces incumbents in network industries to rebuild their installed base to maintain an advantage over potential entrants. The authors study if backward...
Provided by Ludwig-Maximilians-Universitat Munchen
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White Papers
Side Effects Of Competition: The Role Of Advertising And Promotion In Pharmaceutical Markets
Jun 2011
The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable demand expansions and potentially unfavorable subsequent regulatory actions....
Provided by National Bureau of Economic Research
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White Papers
Dissipative Advertising Signals Quality Even Without Repeat Purchases
May 2008
Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however, limit the number of types to two options: high and low quality. Yet, production...
Provided by Ifo Institute for Economic Research
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White Papers
Behind The Scenes Of The Telecommunications Miracle: An Empirical Analysis Of The Indian Market
Dec 2010
The authors analyze the demand and supply characteristics of the Indian telecommunications market, in order to assess the potential effectiveness of universal access policies in developing...
Provided by Ifo Institute for Economic Research
-
Webcasts
What 2011 Holds in Store for Your IT Governance, Risk and Compliance (IT GRC) Program - 5 Predictions
May 2011
Planning a compliance program in 2011? In this 30-minute webcast, Chris Noell, EVP of Product Management at TruArx, will make five predictions on what regulations will have the most impact in 2011...
Provided by ANXeBusiness Corp
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White Papers
Understanding Advertising Adstock Transformations
Mar 2008
Advertising effectiveness and Return On Investment (ROI) are typically measured through econometric models that measure the impact of varying levels of advertising Gross Ratings Points (GRPs) on...
Provided by Munich Personal Repec Archive
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White Papers
Advertising And Entry Deterrence: How The Size Of The Market Matters
May 2010
The authors analyze the relationship between market size and entry when an incumbent and potentially an entrant compete to gain market share and advertising is the only strategic variable. Entry...
Provided by Munich Personal Repec Archive
-
White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
-
White Papers
Avoiding The Never-Never Land Of Marketing Communication
Oct 2010
Marketers beware: There is an ideal level of communications that the customers will tolerate. Beyond that point, they will be turned off of one's company's products and messages, providing...
Provided by Southern Methodist University
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White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
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Whitepapers
EDF Energy leads by example with energy efficient data centre from IBM
Apr 2011
One of the UK's largest energy companies, EDF Energy, decided to consolidate a number of data centres and, in partnership with IBM, designed and built a scalable facility using IBM's Modular Data...
Provided by IBM
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Whitepapers
Smart data center actions your CFO will love
Mar 2011
As much as 85% of distributed computing capacity sits idle and yet with current computing models, new capacity is being added every day. In today's environment, organizations are looking to reduce...
Provided by IBM
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Whitepapers
Power your business with IBM Power Systems servers
Mar 2011
In today's business environment, you need to minimize complexity, improve efficiency and scale your IT to meet your business needs. Read this brochure to see how IBM Power Systems™ servers can...
Provided by IBM
-
Whitepapers
Hurwitz & Associates whitepaper: Customer perspectives on the benefits of a collaborative process to deliver software quality
Mar 2011
This Hurwitz & Associates whitepaper looks at three IBM customers who recognized the need for greater efficiency and collaboration in the software delivery process and implemented IBM® Rational®...
Provided by IBM
-
Whitepapers
Increase your flexibility and responsiveness with agile development
Mar 2011
The IBM agility@scale™ e-kit contains whitepapers, case studies and videos that show you how the IBM Rational group's technology, measurable practices and industry expertise can assist your...
Provided by IBM
-
Whitepapers
Trial: Tivoli Storage Manager FastBack v5.5
Mar 2011
Download a free 60-day trial version of Tivoli Storage Manager FastBack, IBM's continuous data protection and near-instant recovery solution for business-critical Windows servers. With TSM...
Provided by IBM
-
Whitepapers
Appliance Power: Crunching Data Warehousing Workloads Faster And Cheaper Than Ever
Mar 2011
Forrester believes that IBM provides the most comprehensive, scalable enterprise DW appliance family on the market. IBM's Balanced Warehouse solutions address diverse DW price points and...
Provided by IBM
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Whitepapers
WebSphere software helps National Geographic trace human history
Mar 2011
To better understand the connections and differences that make up the human species, the National Geographic Society (NGS) and IBM collected and analyzed one of the largest collections of human...
Provided by IBM
-
Whitepapers
IBM Power Systems Express Servers
Mar 2011
Mid-sized businesses need systems that are fast, efficient, easy to install and easy to manage in order to compete in today's market. You also need systems that you can afford from a company you...
Provided by IBM
-
Whitepapers
ITG Report: Save money on your Oracle EnterpriseOne solution with IBM Power Systems and IBM
Mar 2011
The cost of your Oracle EnterpriseOne solution can grow quickly as you extend its capabilities. Discover how IBM Power Systems with IBM i can help you reduce these costs - three-year IT costs can...
Provided by IBM
-
White Papers
Effectiveness Of Mobile Advertising: The Indian Scenario
Dec 2008
In the current scenario, mobile internet applications enable consumers to access a variety of services: Web information search, SMS (Short Message Service), MMS (Multimedia Message Service),...
Provided by Vikalpa
-
White Papers
How Social Media Is Revolutionizing the Apparel Industry - One Message at a Time
Feb 2011
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
Provided by SAP
-
White Papers
Unified Communications Can Change Your Outlook - Making Your Business Better
May 2010
The goal of unified communications is simple: to make it easy and cost effective for employees to reach one another - as well as business partners and customers - as soon as they need to, wherever...
Provided by Frost & Sullivan
-
White Papers
Revisiting The IMC Construct A Revised Definition And Four Pillars
Jan 2008
This paper re-examines a definition of integrated marketing communications (IMC) previously published in this journal, and proposes a revision to that original definition. It reviews topics of...
Provided by University of Asia and the Pacific
-
White Papers
The Role Of Integrated Marketing Communications In Sustainability Marketing
Feb 2010
Sustainability has become an increasingly important issue. All firms operating in domestic and global business must be cognizant of all aspects of sustainability. Marketing has to operate in this...
Provided by University of Baltimore
-
White Papers
Does Deceptive Advertising Reduce Political Participation? Theory And Evidence
Aug 2009
The authors examine the effect of deceptive advertising on voting decisions in elections. They model two candidate elections in which voters are uncertain about candidates' attributes; and...
Provided by George Mason University
-
White Papers
Trends in Virtualization and Microsoft Exchange Server 2010
Nov 2010
This whitepaper summarizes the results of a recent survey of 156 respondents responsible for the Microsoft Exchange email and messaging infrastructure in firms with 500 or more employees....
Provided by NetApp
-
White Papers
The Unbundling Of Advertising Agency Services: An Economic Analysis
Sep 2010
The author addresses a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling...
Provided by Harvard Business School
-
White Papers
Sponsored Links Or "Advertisements"?: Measuring Labeling Alternatives In Internet Search Engines
Nov 2010
Search engines combine two kinds of links: So-called "Algorithmic" links present the results a search engine deems most relevant for a given search phrase, selected based on page contents,...
Provided by Harvard Business School
-
White Papers
To Groupon Or Not To Groupon: The Profitability Of Deep Discounts
Dec 2010
The author examines the profitability and implications of online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods...
Provided by Harvard Business School
-
White Papers
Determinants Of International Advertising Agencies Entry Taiwan Market
Jan 2009
This paper measured the range difference between established time and entering Taiwan market time, cultural differences, five years average growth rate of GDP per capita, five years average growth...
Provided by National Sun Yat-Sen University
-
White Papers
Brand Perception & Brand Equity Of Baby Accessory Products In Working Moms? Perspective
Dec 2007
A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and...
Provided by World Business Institute
-
White Papers
Government Strategies For Market Involvement In Road Infrastructure Planning: An International Overview
Oct 2009
This paper aims to provide an overview of these changes in infrastructure planning in the United States of America, the United Kingdom and the Netherlands. This paper argues that the approaches...
Provided by University of Groningen
-
White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
-
White Papers
Valuing Advertising's Original Medium: The Conversation
Mar 2008
Advertisers recognize the power behind consumer to-consumer product recommendations. They just don't know how to value the medium. Associating a premium with the unique attributes of word of mouth...
Provided by BzzAgent
-
White Papers
Entrepreneurial Marketing And Promotion
Jan 2009
The entrepreneurial marketer must wear "Many hats." One of the most important of these "Hats" is that of chief evangelist and promoter for his or her own enterprise. As it turns out, the initial...
Provided by Western Carolina University
-
Webcasts
Global Recession A Catalyst For Change In The Advertising Industry
Jul 2009
The downward spiral of the global economy is having some serious implications for the advertising industry, says Steve Henry. "In advertising, they're here to fuel demand - which is a good thing....
Provided by INSEAD
-
Whitepapers - Video
Microsoft Exchange 2010: Clean Up Your Inbox
Oct 2010
This video presents an overview of Microsoft Exchange 2010.
Provided by Microsoft
-
Whitepapers - Video
Microsoft Exchange 2010: On the Go Doesn't Mean Out of Touch.
Oct 2010
This video presents an overview of Microsoft Exchange 2010.
Provided by Microsoft
-
Whitepapers - Video
Microsoft Exchange 2010: One Stop Messaging
Oct 2010
This video presents an overview of Microsoft Exchange 2010.
Provided by Microsoft
-
Whitepapers
eX5: The fifth generation of IBM X-Architecture
Oct 2010
High-end workloads drive ever-increasing and ever-changing constraints on innovation. But still, IBM eX5 delivers. Read this white paper to see how IBM eX5 helps you get the greatest value for...
Provided by IBM
-
Whitepapers
IBM System X Family Brochure - IBM System x rack and tower servers
May 2011
If you're looking for ways to create a dynamic infrastructure, look no further. This brochure shows how IBM System x and BladeCenter servers help to deliver an infrastructure that reduces...
Provided by IBM
-
White Papers
Fatigue And Consumer Certainty
Aug 2009
Advertisers grapple with reaching consumers with the right brand messages at the right time, even when economic times are good. Delivering effective advertising becomes even more critical during...
Provided by Northwestern University (Kellogg)
-
Whitepapers
Brochure: Business-ready mobile collaboration tools for your BlackBerry smartphone
Nov 2010
To help mobile employees work smarter and to help IT simplify administration of mobile technology, IBM and Research in Motion® (RIM®) have teamed up to offer security-rich mobile access to IBM...
Provided by IBM
-
Whitepapers
DMI Informix - Network IP Customer Reference White Paper
Nov 2010
In 2007, NetworkIP wanted to upgrade its IBM® database architecture to improve service levels and process times to generate critical reports. After considering several offerings, including Oracle...
Provided by IBM
-
White Papers
Small Business Saturday Campaign Embraced By New England Shopkeepers
Nov 2010
Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit....
Provided by American Express
-
White Papers
How To Use Collateral Marketing
Nov 2010
The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of...
Provided by American Express
-
Webcasts
Business Answers: Timing A Request For Venture Capital & Going Viral With A Marketing Campaign
Oct 2010
Forbes staff writer, Maureen Farrell and serial entrepreneur and author of the book "What If? And Why Not?" Jen Groover, answer viewer questions about timing your request for venture capital and...
Provided by American Express
-
Webcasts
Viral Marketing For Small Businesses
Sep 2010
As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing...
Provided by American Express
-
White Papers
Social Networking, The Third Place And The Evolution Of Communication
Dec 2007
The purpose of this white paper is to put forth a proposition that the hope will generate considerable conversation. The premise is simple, but touches on concepts and ideas that are established...
Provided by New Media Consortium
-
White Papers
The Structure Of Online Marketing Communication Channels
Jul 2009
Online marketing communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is...
Provided by Texas A&M University
-
White Papers
Marketing Communications Toolkit For The Small/Medium Tour Operator
Jan 2010
This paper outlines basic concepts in marketing communications (marcom). The purpose of this document is the help small and medium sized travel operators attract customers by communicating what is...
Provided by Galor Systems And Software Development
-
Whitepapers
Connectivity - Whitepaper: Achieving Business Agility and Cost Optimization by Reducing IT Complexity-The Value of adding ESB Enrichment
Dec 2010
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
White Papers
Interaction In Advertising
Oct 2009
Interactive advertising has finally become interactive. Until relatively recently, interaction in advertising meant: 'I show you my ad, you click on it'. Everything was called interactive -...
Provided by emoderation
-
White Papers
New Advertising Research Solution Assesses 'Connection' Between Consumers And Brand Messages
Oct 2009
This paper offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their...
Provided by Ipsos
-
Webcasts
Managing People You Can't See
Oct 2010
Attend our Webinar to hear James Ware and Charles Grantham, creators of the Future of Work program, discuss how the nature of work has changed to include mobile and remote employees, the...
Provided by Citrix Online
-
White Papers
Just Married: Advertising & PR Together Forever. Thanks To Measurement
Sep 2010
There is so much discussion about the perceived need to shift communication spending from traditional advertising to online advertising and social media. Many so-called experts would have one to...
Provided by VMS
-
Case Studies
Get more out of IBM Maximo Asset Management solutions for facility management
Jan 2011
In April, IBM made two announcements that significantly expand IBM Maximo® Asset Management solutions for facilities management. First, IBM announced its agreement with Drawbase Software to...
Provided by IBM
-
Whitepapers
Achieve business agility with BPM & SOA connectivity
Jan 2011
This MaxFacts™ interactive ebook explores business agility and IBM's smart work initiative in the context of business process management and SOA connectivity and Integration. It contains...
Provided by IBM
-
Whitepapers
ERMIS FV article: Keeping Downtime at a Distance
Jan 2011
How do you keep your systems - and your business - running while keeping management costs low? Particularly if you can't afford a staff of experts constantly monitoring your IT. IBM offers IBM...
Provided by IBM
-
White Papers
Corporate Sponsorship In The Marketing Curriculum: A Preliminary Investigation
Apr 2009
Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital...
Provided by Minnesota State University, Mankato
-
White Papers
Counter Discourse: Advertising Technologies And Textual Impact
Jan 2009
In 1932, the author published Spilt Ink, a memoir of his time as Advertisement Director at Associated Newspapers Limited. The book offers a fascinating insight into the period in which newspaper...
Provided by University of Edinburgh
-
White Papers
Turned Off Or Turned Out? Campaign Advertising, Information, And Voting
Jan 2008
The author presents the results from laboratory experimental elections in which candidates can choose to provide informative advertisements and voting is voluntary. They also compare...
Provided by George Mason University
-
White Papers
Best Practices: Email Marketing Strategies For 2008
Jan 2008
This paper organizes Best Practices into four sections based on the chronology of the email marketing process. That process begins with data collection, i.e. email address data collection. Best...
Provided by Boca Networks.Com
-
White Papers
Email Marketing From Constant Contact: Build More Loyal Customers With Email Marketing
Oct 2008
Email marketing enables you to proactively communicate with your existing customers, prospects or members instead of passively waiting for them to return to your website, visit your store or...
Provided by Constant Contact
-
White Papers
Your Guide To Email Marketing: A Cost Effective Way To Reach Your Customers And Prospects
Sep 2010
This white paper is to provide you with a guide to email marketing so that you will ultimately increase your return on investment. After reading through this white paper, you should be well on...
Provided by Sage Software
-
White Papers
How Email Marketing Can Help You Reach Your 2009 Business Targets
Jan 2009
Email marketing isn't necessarily 'The easy way' out of this dilemma - it requires some thought and consistent application - but it is by far the best candidate for a solution to the problem...
Provided by Doctor Net
-
White Papers
Optimize Your Email Strategy By Testing
Apr 2010
Email marketing has proven to be the most affordable and efficient form of direct marketing. On average your investment in email marketing delivers an ROI two to three times higher than other...
Provided by WhatCounts
-
White Papers
Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way
Aug 2009
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a...
Provided by Webmarketing123
-
Webcasts
Business Answers: Adding Staff & Cost-Effective?
Sep 2010
Rod Kurtz, executive editor of AOL Small Business, and Steve Strauss, small business columnist for USA Today, answer viewer questions about going from 50 to 100 employees and marketing on a...
Provided by American Express
-
Webcasts
Global Recession A Catalyst For Change In The Advertising Industry
Jul 2009
The downward spiral of the global economy is having some serious implications for the advertising industry, says Steve Henry. "In advertising, they're here to fuel demand - which is a good thing....
Provided by INSEAD
-
White Papers
Entrepreneurial Marketing And Promotion
Jan 2009
The entrepreneurial marketer must wear "Many hats." One of the most important of these "Hats" is that of chief evangelist and promoter for his or her own enterprise. As it turns out, the initial...
Provided by Western Carolina University
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White Papers
Valuing Advertising's Original Medium: The Conversation
Mar 2008
Advertisers recognize the power behind consumer to-consumer product recommendations. They just don't know how to value the medium. Associating a premium with the unique attributes of word of mouth...
Provided by BzzAgent
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White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
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White Papers
Government Strategies For Market Involvement In Road Infrastructure Planning: An International Overview
Oct 2009
This paper aims to provide an overview of these changes in infrastructure planning in the United States of America, the United Kingdom and the Netherlands. This paper argues that the approaches...
Provided by University of Groningen
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White Papers
Brand Perception & Brand Equity Of Baby Accessory Products In Working Moms? Perspective
Dec 2007
A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and...
Provided by World Business Institute
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White Papers
Determinants Of International Advertising Agencies Entry Taiwan Market
Jan 2009
This paper measured the range difference between established time and entering Taiwan market time, cultural differences, five years average growth rate of GDP per capita, five years average growth...
Provided by National Sun Yat-Sen University
