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marketing communications
(273 results)-
White Papers
Behind The Scenes Of The Telecommunications Miracle: An Empirical Analysis Of The Indian Market
Dec 2010
The authors analyze the demand and supply characteristics of the Indian telecommunications market, in order to assess the potential effectiveness of universal access policies in developing...
Provided by Ifo Institute for Economic Research
-
White Papers
Dissipative Advertising Signals Quality Even Without Repeat Purchases
May 2008
Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however, limit the number of types to two options: high and low quality. Yet, production...
Provided by Ifo Institute for Economic Research
-
White Papers
Side Effects Of Competition: The Role Of Advertising And Promotion In Pharmaceutical Markets
Jun 2011
The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable demand expansions and potentially unfavorable subsequent regulatory actions....
Provided by National Bureau of Economic Research
-
White Papers
Backward Compatibility To Sustain Market Dominance - Evidence From The US Handheld Video Game Industry
May 2010
The introduction of a new product generation forces incumbents in network industries to rebuild their installed base to maintain an advantage over potential entrants. The authors study if backward...
Provided by Ludwig-Maximilians-Universitat Munchen
-
White Papers
Does Mobility Increase The Productivity Of Inventors?
Aug 2007
Although labor mobility has been recognized as a key mechanism for transferring tacit knowledge, prior research on inventors has so far hardly discussed the impact of a move on inventive...
Provided by University of Munich
-
White Papers
Welfare And Pricing Of Mail In A Communications Market
Apr 2010
The authors build a model where a postal incumbent offering single piece, transactional and advertising mail competes with postal entrants and with a firm offering an alternative medium. They...
Provided by Université de Toulouse
-
White Papers
Combination Notes: Market Segmentation And Equity Transfer
Dec 2008
This paper empirically analyzes a particular type of notes observed in securitization transactions: combination notes. Combination notes are formed by combining parts of two or more tranches of...
Provided by Ludwig-Maximilians-Universitat Munchen
-
White Papers
Investment Incentives And Electricity Spot Market Design
Jun 2010
In liberalized electricity markets strategic firms compete in an environment characterized by fluctuating demand and non-storability of electricity. While spot market design under those conditions...
Provided by University of Munich
-
White Papers
The Effect Of Entertainment In Newspaper And Television News Coverage Munich
Jun 2010
In this paper, the authors analyze the equilibrium amount of entertainment in news coverage of newspapers and television stations. They find that a shift in the inclination to read, expressed by a...
Provided by University of Munich
-
White Papers
Buzz Marketing, Product Placement And Subtle Communication
Feb 2009
Personal or individualised marketing places emphasis on selection and discourse with higher purchase probability prospects. This paper investigates the relationship between interaction behaviour...
Provided by IESEG School of Management
-
White Papers
Global And Regional Sources Of Risk In Major ASEAN Stock Markets
Jun 2008
While many studies have focused on the influence of global returns on Asian emerging markets, this study establish evidence on the influence of regional returns as well. The motivation attributed...
Provided by Universiti Kebangsaan Malaysia
-
eBooks
Webinar Ready: A Step by Step Guide to Hosting Successful Webinars
Oct 2012
Like any good performance, the live webinar should capture attention and stir discussion. For the content marketer, this conversation ends only when the curtain falls on a successful sale. You're...
Provided by Citrix Online
-
Whitepapers
The Secret Formula for Webinar Presentations that Work Every Time
Oct 2012
Text-heavy slides and large photos bore your audience and bog down the presentation. It's time to redesign your slide deck with a few simple tricks. One of the most important factors in your...
Provided by Citrix Online
-
Whitepapers
The Power User's Guide To Successful Webinars
Oct 2012
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing....
Provided by Citrix Online
-
Whitepapers
Vendor Management: Reduce Complexities for Your Clients
Dec 2012
How many different vendors do your clients have to deal with? Printer guys, phone people, security systems...the list goes on. Simplify life for your clients by offering vendor management as a...
Provided by ConnectWise
-
White Papers
Managing Total Market Communication And Image
Jul 2009
Market communication is, of course, a substantial part of the marketing function. Communication is also such as sales, advertising, and sales promotion. Communication is also an integral part of...
Provided by Faculty of Economic Sciences
-
White Papers
Ethics In Marketing Communication
Jul 2008
As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements,...
Provided by Universitatea OVIDIUS Constanta
-
White Papers
Marketing Communications As A Strategic Function Of Marketing
Oct 2010
In this paper, the authors put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the...
Provided by Bucharest Academy of Economic Studies
-
White Papers
Romanian Legislation Regarding The Regulation Of Marketing Communication
Oct 2009
An essential condition of the efficiency of communication actions is the existence of a regulating and self-regulating frame discouraging the bad practices, which disappoint the consumers and...
Provided by University of Oradea
-
White Papers
Performances And Measurement Of Integrated Marketing Communications (IMC) Of Advertisers In Thailand
Jan 2011
This paper is aimed to examine the relationship between IMC management in organizations of advertisers in Thailand and their performances, and to find the indicators suitable for measuring the...
Provided by Kasetsart University
-
White Papers
Marketing Communication Strategies Focused On High School Graduates. Case Study: The Faculty Of Marketing Of The Academy Of Economic Studies From Bucharest
May 2007
The major goal of the paper consists in designing new communication strategies for the School of Marketing of the Academy of Economic Studies from Bucharest, Romania. This strategic approach is...
Provided by Academia de Studii Economice din Bucuresti
-
White Papers
Marketing Communication In The Bakery Industry In Romania In The Context Of Current Crisis
Jan 2010
This year, the crisis still persists in all areas of business models in the market and its potential for growth, customer behavior will change clearly. In this respect, the importance of...
Provided by Romanian-American University
-
White Papers
Unfolding The Allegory Behind Market Communication And Social Error And Correction
Sep 2010
One aspect of the present paper is to draw out the Adam Smith in Friedrich Hayek. The author suggests that common economic talk of market communication, market error and correction, and policy...
Provided by George Mason University
-
White Papers
Integrated Marketing Communication And Brand Management: The Case Study Of Fiat 500
Dec 2010
The increasing investments in communication put in evidence the need for innovation to fulfill and improve identity, positioning (brand and products), reputation, goodwill and networking. This...
Provided by Universita Degli Studi di Roma
-
White Papers
Impact Of Integrated Marketing Communications Programs In Enhancing Manager And Employee Performance
Apr 2008
The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment. New companies are formed on a daily basis, from small...
Provided by Akdeniz Üniversitesi
-
White Papers
Analyzing Markets For Electronic Communications Services In Emerging Economies - The Case Of Romania
Oct 2010
Despite the rapid and complex development of the Romanian electronic communications markets after the full sector liberalization in 2003, local literature often evaluates the development of the...
Provided by Bucharest Academy of Economic Studies
-
White Papers
Integrated Communication - Creating The Right Relations With The Right Customers Title
May 2010
Integrated marketing communication is an essential concept used in clarifying and managing lucrative relations with the employees, consumers and shareholders and sending a uniform message to...
Provided by Universitatea Spiru Haret
-
White Papers
Market Share Dynamics In A Model With Search And Word-of-mouth Communication
Jan 2010
This paper analyzes price competition in an infinitely repeated duopoly game. In each period, consumers remember the existence and location of their previous supplier. New information is gathered...
Provided by Humboldt University Berlin
-
White Papers
Marketing Sustainable Consumption Within Stores: A Case Study Of The UK's Leading Food Retailers
Oct 2009
Sustainable consumption is a core policy objective within the UK Government's Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in...
Provided by University of Gloucestershire
-
White Papers
Integration Perspectives Of The Communication Management Within Organizations? Policy
Jan 2011
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations...
Provided by Universitatea Dunarea de Jos - Galati
-
White Papers
Communication And Reputation In Procurement Auctions ? Some Empirical Evidence
Apr 2011
This paper studies the role of communication and reputation in market interactions using data from online procurement auctions. Not only positive reputation ratings but also engaging in...
Provided by Ruhr-Universitat Bochum
-
White Papers
Digital Marketing Communication
Jul 2011
Corporate communication is an intentional process whose aim is to convey messages containing information and/or symbols that address several publics (internal, external, co-makers), pursuing goals...
Provided by University of Milano-Bicocca
-
White Papers
How Sustainability Ratings Might Deter "Greenwashing": A Closer Look At Ethical Corporate Communication
Jan 2011
Of the many ethical corporate marketing practices, many firms use Corporate Social Responsibility (CSR) communication to enhance their corporate image. Yet consumers, overwhelmed by these more or...
Provided by Centre pour la Communication Scientifique Directe
-
White Papers
Information And Communication Technologies In The Campania Region Wine Business
May 2008
The spread of modern Information and Communication Technologies (ICTs) in the present economic context has led to new ways of carrying out commercial activities. A large body of research has shown...
Provided by University of Naples
-
White Papers
Organic Food Marketing And Distribution In The European Union
Jul 2007
The paper discusses the European organic agricultural sector from a socio-economical point of view and from an EU perspective. In the 1990s organic agriculture has known a strong development and...
Provided by University of Bologna
-
White Papers
Inflation Targeting And Communication: Should The Public Read Inflation Reports Or Tea Leaves?
Dec 2007
Inflation-targeting central banks have a respectable track record at explaining their policy actions and corresponding inflation outturns. Using a simple forward-looking policy rule and an...
Provided by Czech National Bank
-
White Papers
The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -
May 2010
The marketing needs of the Romanian companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and...
Provided by Bucharest Academy of Economic Studies
-
White Papers
The Impact Of U.S. Central Bank Communication On European And Pacific Equity Markets
Mar 2010
The authors examine the effects of U.S. federal funds target rate changes and all types of FOMC communication on European and Pacific equity market returns using a GARCH model. They show that both...
Provided by Philipps-Universitat Marburg
-
White Papers
Strategies Of Mobile Virtual Network Operators In The Southeast Europe Region
Apr 2009
MVNOs (Mobile Virtual Network Operators) are companies that function as mobile operators but do not have their own frequency spectrum allocation or the necessary network infrastructure. Those...
Provided by Univerzitet u Sarajevu
-
White Papers
Expectations, Communication And Monetary Policy In Turkey
Mar 2008
This paper analyzes the behavioral aspects of inflation expectations in Turkey by utilizing data from a panel of survey respondents, and draws implications for the formulation of monetary policy...
Provided by Central Bank of the Republic of Turkey
-
White Papers
Protecting and Nurturing Your Brand - CMO
Sep 2010
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet...
Provided by SAP
-
White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
-
Whitepapers
IBM Maximo Asset Management:Energy solutions for the U.S. Federal government
Aug 2010
This white paper describes the value IBM has created for the U.S. Federal government through the application of knowledge management to the business of facilities management. Leveraging the best...
Provided by IBM
-
White Papers
80% Of All Advertising Is Wasted Due To This Common Mistake
May 2009
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? Surely it was a headline. It's a scientifically proven...
Provided by American Express
-
Whitepapers
Whitepaper: Understanding IBM Lotus Sametime and Unified Telephony
Aug 2010
This white paper defines the IBM® Unified Communications and Collaboration (IBM UC2™) vision of making it easy for you to find, reach, and collaborate with others through a unified user...
Provided by IBM
-
Downloads
UC2 Software: Immediately Help Reduce Costs and Unleash the Collaborative Power of Your Company
Aug 2010
You can immediately reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners and extended...
Provided by IBM
-
White Papers
5 Common Word Usage Mistakes That Make You Sound Stupid (Or Worse, Pompous)
May 2010
Good communication matters in marketing, especially, because the words you use (and how you use them) create an image of who you are. Websites, brochures, blog posts, sales collateral, Slideshare...
Provided by American Express
-
Whitepapers
COBOL Whitepaper: Updating Rules for COBOL Generated Code to Use CICS Channels and Containers
Aug 2010
IBM® WebSphere® ILOG Rules for COBOL generates a COBOL sub-program from the rules that have been externalized and managed in the ILOG Rules Repository. The externalization of business rules...
Provided by IBM
-
Webcasts
City of Westerville Goes Google
Jul 2010
On demand version of this webinar. Westerville, Ohio, nationally recognized as one of "America's Best Places to Live" by Money Magazine, now has an email system to match. The city has Gone Google,...
Provided by Google
-
White Papers
High Impact Advertising: Just Making Memories
May 2008
How can a product become memorable in the minds of consumers? This paper shows that vivid, imagery-evoking information more heavily influences memory, attitudes and behaviors than does pallid,...
Provided by Southern Methodist University
-
White Papers
Advertising For Attention In A Consumer Search Model
Apr 2009
The authors of this paper model the idea that when consumers search for products, they first visit the firm whose advertising is more salient. The gains a firm derives from being visited early...
Provided by IESE School Of Business
-
White Papers
Buzz Is Better For Bottom Line
Jan 2008
Companies need customers, but not just any old customer - the right customer. Acquiring this choice client plays an important role in the newly emerging paradigm of customer equity. The...
Provided by IESE School Of Business
-
Webcasts
The Role Of Marketing Communications
Dec 2009
The role of marketing communications is to create brand values and provoking behaviour. This webcast discusses the role of marketing communications.
Provided by Howcast
-
White Papers
Ads - Then And Now
Apr 2010
From the time in 1704 when the first newspaper ad regarding an Oyster Bay estate appeared, ads have formed an integral form of communication through the harnessing of various mass communication...
Provided by Business Articles
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
-
Webcasts
Honing Your Webinar Presentation Skills: The Latest in Professional Development
Apr 2010
Presenting has always been a critical business skill. But with Webinars there's an added twist - you can't see your audience members, and they can't see you. So how do you get and keep their...
Provided by Citrix Online
-
Whitepapers
Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars
Nov 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
-
Whitepapers
The Definitive Webinar Marketing eGuide
Dec 2009
This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company. The comprehensive eGuide also...
Provided by Citrix Online
-
Webcasts
Up Your EQ (Engagement Quotient!) with 10 Practical Presentation Skills
Mar 2010
Research shows that trainers who can turn passive participants into active participants significantly improve learner retention rates. View this informative one-hour Webinar archive to learn how...
Provided by Citrix Online
-
Whitepapers
Engage! How to Avoid the Seven Sins of Live, Online Presentations
Aug 2009
Webinars have become a common business practice. They reduce travel time and costs, increase geographic reach and enable greater efficiency. But to maximize the benefits, you've got to engage...
Provided by Citrix Online
-
Webcasts
The Business Impact of a Workshifting Culture: Corporate America and the Mobile Workforce
Mar 2010
Watch this on-demand webinar with Justin Levy, General Manager of New Marketing Labs and 15-year workshifting veteran. Levy will discuss the evolution of corporate culture and how your company can...
Provided by Citrix Online
-
Whitepapers
Data Driven Marketing
Oct 2009
This report examines how Organizations are using data to impact marketing performance and marketing effectiveness Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from...
Provided by IBM
-
Whitepapers
Demand and sales funnel analytics - How forward thinking marketing organizations deliver competitive differentiators
Mar 2010
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand...
Provided by IBM
-
Whitepapers
Analytics for Everyone
Oct 2009
Learn how IBM's acquisition of SPSS provides SPSS users a broader support network, IBM Cognos users a predictive analytics platform, and more enterprise users one-stop shopping.
Provided by IBM
-
White Papers
19 Things to Consider When Selecting an Exchange Provider
Feb 2010
Web hosting companies, local VARs, regional Systems Integrators, telecom providers, freelance Microsoft Certified Software Engineers, data center companies - the list of vendors offering "hosted...
Provided by Apptix
-
Presentations
Webinar: Best Practices for Application Virtualization with AdminStudio
Feb 2010
IT professionals, are you considering a move to Microsoft® App-V™? Watch this Webinar to learn how to migrate your MSI application portfolio to Microsoft App-V packages five times faster. The...
Provided by Flexera Software
-
Whitepapers
Validation process and compliance support with IBM Maximo Asset Management in regulated industries
Jun 2009
This IBM white paper discusses how IBM Maximo Asset Management can provide e-signature and e-record (audit trail) capabilities that support efforts to comply with regulations and guidelines...
Provided by IBM
-
Whitepapers
Connect: Achieving Business Agility and Cost Optimization by Reducing IT Complexity - The Value of adding ESB Enrichment.
Dec 2009
This brochure describes the value and need for both messaging and enrichment capabilities together to have a truly complete ESB solution. The combination enables fast and flexible application...
Provided by IBM
-
Whitepapers
Managed File Transfer for SOA using IBM WebSphere MQ File Transfer Edition
Jan 2010
When it comes to moving critical data, FTP transactions can be too risky and, ultimately, costly. This brochure demonstrates how IBM WebSphere MQ File Transfer Edition stacks up against...
Provided by IBM
-
Whitepapers
Working Smarter: The evolution of getting things done.
Dec 2009
Inefficiency is as persistent as the competition. Inside this brochure you'll read several case studies about companies that didn't settle for "good enough" processes and maximized the potential...
Provided by IBM
-
Webcasts
Secrets of Lead Generation Webinars
Jan 2010
You need your webinars to generate high numbers of leads, yet you don't want to alienate your audience with a too-hard sell. How do you strike that all-important balance between the needs of your...
Provided by Adobe Systems
-
Webcasts
Webinars as Part of a Digital Marketing Strategy
Jan 2010
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by Adobe Systems
-
Webcasts
Secrets of Webinar Product and Management
Jan 2010
Managing and producing a great webinar isn't a one-shot deal: It's a process that involves your team and your audience in a dynamic two-way conversation that stretches from initial promotion to...
Provided by Adobe Systems
-
Webcasts
Using Webinar to Engage Prospects
Jan 2010
Webinars can reach a huge number of potential sales prospects in a matter of minutes. But, the time and effort it takes to produce a Webinar that gets people engaged and involved starts long...
Provided by Adobe Systems
-
Presentations
Microsoft Dynamics® CRM Online Customer Montage
Jan 2010
In this 3 minute video, two Microsoft Dynamics® CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is...
Provided by Microsoft
-
Whitepapers
Smarter Products: The Building Blocks for a Smarter Planet
Jan 2010
Businesses are delivering a new generation of smarter products that are increasingly instrumented, interconnected and intelligent - enabled through software.
Provided by IBM Corp.
-
Webcasts
Responding to Today's Demands with a Dynamic Infrastructure
Jan 2010
Listen to this webcast to hear IBM executives and clients discuss a host of new offerings that deliver and support a dynamic infrastructure. Register and receive a complimentary e-kit.
Provided by IBM Corp.
-
Presentations
Customer Video: HP Pelzer
Jan 2009
Hear how HP Pelzer Group, a manufacturer of automotive interior trim and acoustic components, finds DB2, Intel and SAP to be an easy to use, efficient, stable environment for their increasing data...
Provided by IBM
-
Webcasts
HP Operations Manager: Monitor heterogeneous IT environments, reduce management costs, and speed time to problem resolution
Sep 2009
This on-demand webinar discusses how to cut the costs of managing your heterogeneous IT infrastructure and reduce the time it takes to resolve problems. In this webinar, you will learn: Why...
Provided by Hewlett-Packard (HP)
-
White Papers
Buzz Marketing, Product Placement And Subtle Communication
Feb 2009
Personal or individualised marketing places emphasis on selection and discourse with higher purchase probability prospects. This paper investigates the relationship between interaction behaviour...
Provided by IESEG School of Management
-
White Papers
Global And Regional Sources Of Risk In Major ASEAN Stock Markets
Jun 2008
While many studies have focused on the influence of global returns on Asian emerging markets, this study establish evidence on the influence of regional returns as well. The motivation attributed...
Provided by Universiti Kebangsaan Malaysia
-
eBooks
Webinar Ready: A Step by Step Guide to Hosting Successful Webinars
Oct 2012
Like any good performance, the live webinar should capture attention and stir discussion. For the content marketer, this conversation ends only when the curtain falls on a successful sale. You're...
Provided by Citrix Online
-
Whitepapers
The Secret Formula for Webinar Presentations that Work Every Time
Oct 2012
Text-heavy slides and large photos bore your audience and bog down the presentation. It's time to redesign your slide deck with a few simple tricks. One of the most important factors in your...
Provided by Citrix Online
-
Whitepapers
The Power User's Guide To Successful Webinars
Oct 2012
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing....
Provided by Citrix Online
-
Whitepapers
5 Services to Grow Your Business in 2013
Dec 2012
What's your growth and client retention strategy? Technology providers need to be on the breaking edge of technology trends and consumer demands. The last thing you want is to lose a client...
Provided by ConnectWise
-
Whitepapers
Vendor Management: Reduce Complexities for Your Clients
Dec 2012
How many different vendors do your clients have to deal with? Printer guys, phone people, security systems...the list goes on. Simplify life for your clients by offering vendor management as a...
Provided by ConnectWise
-
White Papers
Managing Total Market Communication And Image
Jul 2009
Market communication is, of course, a substantial part of the marketing function. Communication is also such as sales, advertising, and sales promotion. Communication is also an integral part of...
Provided by Faculty of Economic Sciences
-
White Papers
Ethics In Marketing Communication
Jul 2008
As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements,...
Provided by Universitatea OVIDIUS Constanta
-
White Papers
Marketing Communications As A Strategic Function Of Marketing
Oct 2010
In this paper, the authors put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the...
Provided by Bucharest Academy of Economic Studies
-
White Papers
Romanian Legislation Regarding The Regulation Of Marketing Communication
Oct 2009
An essential condition of the efficiency of communication actions is the existence of a regulating and self-regulating frame discouraging the bad practices, which disappoint the consumers and...
Provided by University of Oradea
-
White Papers
Performances And Measurement Of Integrated Marketing Communications (IMC) Of Advertisers In Thailand
Jan 2011
This paper is aimed to examine the relationship between IMC management in organizations of advertisers in Thailand and their performances, and to find the indicators suitable for measuring the...
Provided by Kasetsart University
-
White Papers
Marketing Communication Strategies Focused On High School Graduates. Case Study: The Faculty Of Marketing Of The Academy Of Economic Studies From Bucharest
May 2007
The major goal of the paper consists in designing new communication strategies for the School of Marketing of the Academy of Economic Studies from Bucharest, Romania. This strategic approach is...
Provided by Academia de Studii Economice din Bucuresti
-
White Papers
Marketing Communication In The Bakery Industry In Romania In The Context Of Current Crisis
Jan 2010
This year, the crisis still persists in all areas of business models in the market and its potential for growth, customer behavior will change clearly. In this respect, the importance of...
Provided by Romanian-American University
-
White Papers
Unfolding The Allegory Behind Market Communication And Social Error And Correction
Sep 2010
One aspect of the present paper is to draw out the Adam Smith in Friedrich Hayek. The author suggests that common economic talk of market communication, market error and correction, and policy...
Provided by George Mason University
-
White Papers
Integrated Marketing Communication And Brand Management: The Case Study Of Fiat 500
Dec 2010
The increasing investments in communication put in evidence the need for innovation to fulfill and improve identity, positioning (brand and products), reputation, goodwill and networking. This...
Provided by Universita Degli Studi di Roma
-
White Papers
Impact Of Integrated Marketing Communications Programs In Enhancing Manager And Employee Performance
Apr 2008
The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment. New companies are formed on a daily basis, from small...
Provided by Akdeniz Üniversitesi
-
White Papers
Analyzing Markets For Electronic Communications Services In Emerging Economies - The Case Of Romania
Oct 2010
Despite the rapid and complex development of the Romanian electronic communications markets after the full sector liberalization in 2003, local literature often evaluates the development of the...
Provided by Bucharest Academy of Economic Studies
-
White Papers
Integrated Communication - Creating The Right Relations With The Right Customers Title
May 2010
Integrated marketing communication is an essential concept used in clarifying and managing lucrative relations with the employees, consumers and shareholders and sending a uniform message to...
Provided by Universitatea Spiru Haret
-
White Papers
Market Share Dynamics In A Model With Search And Word-of-mouth Communication
Jan 2010
This paper analyzes price competition in an infinitely repeated duopoly game. In each period, consumers remember the existence and location of their previous supplier. New information is gathered...
Provided by Humboldt University Berlin
-
White Papers
Marketing Sustainable Consumption Within Stores: A Case Study Of The UK's Leading Food Retailers
Oct 2009
Sustainable consumption is a core policy objective within the UK Government's Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in...
Provided by University of Gloucestershire
-
White Papers
Integration Perspectives Of The Communication Management Within Organizations? Policy
Jan 2011
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations...
Provided by Universitatea Dunarea de Jos - Galati
-
White Papers
Communication And Reputation In Procurement Auctions ? Some Empirical Evidence
Apr 2011
This paper studies the role of communication and reputation in market interactions using data from online procurement auctions. Not only positive reputation ratings but also engaging in...
Provided by Ruhr-Universitat Bochum
-
White Papers
Digital Marketing Communication
Jul 2011
Corporate communication is an intentional process whose aim is to convey messages containing information and/or symbols that address several publics (internal, external, co-makers), pursuing goals...
Provided by University of Milano-Bicocca
-
White Papers
How Sustainability Ratings Might Deter "Greenwashing": A Closer Look At Ethical Corporate Communication
Jan 2011
Of the many ethical corporate marketing practices, many firms use Corporate Social Responsibility (CSR) communication to enhance their corporate image. Yet consumers, overwhelmed by these more or...
Provided by Centre pour la Communication Scientifique Directe
-
White Papers
Information And Communication Technologies In The Campania Region Wine Business
May 2008
The spread of modern Information and Communication Technologies (ICTs) in the present economic context has led to new ways of carrying out commercial activities. A large body of research has shown...
Provided by University of Naples
-
White Papers
Organic Food Marketing And Distribution In The European Union
Jul 2007
The paper discusses the European organic agricultural sector from a socio-economical point of view and from an EU perspective. In the 1990s organic agriculture has known a strong development and...
Provided by University of Bologna
-
White Papers
Inflation Targeting And Communication: Should The Public Read Inflation Reports Or Tea Leaves?
Dec 2007
Inflation-targeting central banks have a respectable track record at explaining their policy actions and corresponding inflation outturns. Using a simple forward-looking policy rule and an...
Provided by Czech National Bank
-
White Papers
The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -
May 2010
The marketing needs of the Romanian companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and...
Provided by Bucharest Academy of Economic Studies
-
White Papers
The Impact Of U.S. Central Bank Communication On European And Pacific Equity Markets
Mar 2010
The authors examine the effects of U.S. federal funds target rate changes and all types of FOMC communication on European and Pacific equity market returns using a GARCH model. They show that both...
Provided by Philipps-Universitat Marburg
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Strategies Of Mobile Virtual Network Operators In The Southeast Europe Region
Apr 2009
MVNOs (Mobile Virtual Network Operators) are companies that function as mobile operators but do not have their own frequency spectrum allocation or the necessary network infrastructure. Those...
Provided by Univerzitet u Sarajevu
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Expectations, Communication And Monetary Policy In Turkey
Mar 2008
This paper analyzes the behavioral aspects of inflation expectations in Turkey by utilizing data from a panel of survey respondents, and draws implications for the formulation of monetary policy...
Provided by Central Bank of the Republic of Turkey
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Analysis Of The Romanian Advertising Market
Feb 2011
Once with the gradual disappearance of the monopoly of the state and the socialist economy, the Romanians were forced to reinvent advertising and marketing communications. The tests on our own...
Provided by Constantin Brancusi University
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Modern Marketing, Determinant Concept In The Reappraisal Of Business And Organizational Professions And Of Training Professionals In The New Economy
Dec 2008
The content of marketing is continuously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing. The modern marketing has as...
Provided by Bucharest Academy of Economic Studies
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Measures For Stimulating Competition On Mobile Services Market In Romania To Maximize Benefits For End Users
Jan 2011
In the last years, the market of mobile services in Romania had a huge success; the number of users of this type of services is constantly growing. The interest of the investors who were...
Provided by Lucian Blaga University of Sibiu
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CSR - A Marketing Tool?
Jun 2011
Starting from the idea that investing in CSR creates value not only for the company's stakeholders, but especially for the company itself, in this paper, using secondary data analysis, the authors...
Provided by 1 Decembrie 1918 University of Alba Iulia
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Having Customers Share The Perception Of Quality Assessments On The French Wine Market
Sep 2007
The wine market is a pretty paradoxical research object for the economical and marketing studies. In France alone, every year, hundreds of thousands of new brand differentiated products are...
Provided by Indira Gandhi Institute of Development Research
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Covert Marketing: A Virtual Media Communication Vehicle
Apr 2010
Consumers' suspicion towards traditional marketing techniques, led marketers to try the virtual media communication form called disguise advertising as other forms of messages. The examples...
Provided by Romanian Economic Journal
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Managing Financial Market Expectations: The Role Of Central Bank Transparency And Central Bank Communication
May 2011
In this paper, the authors study the influence of central bank transparency and informal central bank communication on the formation of money market expectations. The sample covers nine major...
Provided by Philipps-Universitat Marburg
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Communicating With Many Tongues: FOMC Communication, Media Coverage, And U.S. Financial Market Reaction
Apr 2011
This paper studies the effects of Federal Reserve communications on U.S. financial market returns and volatility over the period from 1998 to 2006. The authors built a new data set that includes...
Provided by Philipps-Universitat Marburg
