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marketing communications
(273 results)-
White Papers
Analysis Of The Romanian Advertising Market
Feb 2011
Once with the gradual disappearance of the monopoly of the state and the socialist economy, the Romanians were forced to reinvent advertising and marketing communications. The tests on our own...
Provided by Constantin Brancusi University
-
White Papers
Modern Marketing, Determinant Concept In The Reappraisal Of Business And Organizational Professions And Of Training Professionals In The New Economy
Dec 2008
The content of marketing is continuously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing. The modern marketing has as...
Provided by Bucharest Academy of Economic Studies
-
White Papers
Measures For Stimulating Competition On Mobile Services Market In Romania To Maximize Benefits For End Users
Jan 2011
In the last years, the market of mobile services in Romania had a huge success; the number of users of this type of services is constantly growing. The interest of the investors who were...
Provided by Lucian Blaga University of Sibiu
-
White Papers
CSR - A Marketing Tool?
Jun 2011
Starting from the idea that investing in CSR creates value not only for the company's stakeholders, but especially for the company itself, in this paper, using secondary data analysis, the authors...
Provided by 1 Decembrie 1918 University of Alba Iulia
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White Papers
Having Customers Share The Perception Of Quality Assessments On The French Wine Market
Sep 2007
The wine market is a pretty paradoxical research object for the economical and marketing studies. In France alone, every year, hundreds of thousands of new brand differentiated products are...
Provided by Indira Gandhi Institute of Development Research
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White Papers
Covert Marketing: A Virtual Media Communication Vehicle
Apr 2010
Consumers' suspicion towards traditional marketing techniques, led marketers to try the virtual media communication form called disguise advertising as other forms of messages. The examples...
Provided by Romanian Economic Journal
-
White Papers
Managing Financial Market Expectations: The Role Of Central Bank Transparency And Central Bank Communication
May 2011
In this paper, the authors study the influence of central bank transparency and informal central bank communication on the formation of money market expectations. The sample covers nine major...
Provided by Philipps-Universitat Marburg
-
White Papers
Communicating With Many Tongues: FOMC Communication, Media Coverage, And U.S. Financial Market Reaction
Apr 2011
This paper studies the effects of Federal Reserve communications on U.S. financial market returns and volatility over the period from 1998 to 2006. The authors built a new data set that includes...
Provided by Philipps-Universitat Marburg
-
White Papers
Federal Reserve Communications And Emerging Equity Markets
Dec 2010
Work on the impact of U.S. monetary policy on emerging financial markets mostly focuses on official federal funds rate announcements; empirical evidence using data on informal communication...
Provided by Philipps-Universitat Marburg
-
White Papers
Choice Set Heterogeneity And The Role Of Advertising: An Analysis With Micro And Macro Data
Sep 2010
The authors show how to use micro-level survey data from a tracking study on brand awareness in conjunction with data on sales and advertising expenditures to improve the specification,...
Provided by Stanford University
-
White Papers
Marketing Models Of Consumer Demand
Nov 2010
Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of consumer behavior; and to measure the response to marketing interventions. The...
Provided by Stanford University
-
White Papers
Can't Buy Me Love: Investigating The Effect Of Advertising On Brand Awareness And Perceived Quality Using Panel Data
Aug 2008
The authors use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand awareness and perceived quality from a large-scale...
Provided by Stanford University
-
White Papers
Market Share Dynamics Based On The Emergence And Collapse Of Brand Values: Simulations Focusing On Communications Between Consumers
Jan 2009
Prior research on brand equity or brand value has assumed that all products are the same in their functions but different in their marketing activities of firms. However, although the authors can...
Provided by Keio University
-
White Papers
Ouverture De 'Marketing Channels And Global Markets'
Jan 2011
The current global economic crisis has dramatically modified mass consumption, reducing purchases of basic products such as cars, food, clothing, books and toys. With a closer look, however, a...
Provided by University of Urbino
-
White Papers
Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing
Nov 2008
This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing...
Provided by Unica
-
White Papers
Mobile Marketing As Advertising Strategy For Companies In Colima City
Jan 2011
Mobile marketing is a set of practices that allows companies to communicate and collaborate with their hearings in interactive and relevant way through any mobile device or network. In addition,...
Provided by Universidad de Colima
-
White Papers
Shouting To Be Heard In Advertising
Dec 2010
Advertising competes for consumer attention, but attention is scarce. More profitable senders send more messages to break through the clutter. There may be multiple equilibria: more messages in...
Provided by University of Virginia
-
White Papers
Opportunity Knocks: An Economic Analysis Of Television Advertisements
Nov 2010
Certain aspects of advertising - especially on television - are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in...
Provided by Washington State University
-
White Papers
Sales And Advertising Rivalry In Interwar US Department Stores
Mar 2009
Department stores represented one of the most advertising-intensive sectors of American inter-war retailing. Yet it has been argued that a competitive spiral of high advertising spending, to match...
Provided by University of Reading
-
White Papers
Do Newspapers Matter? Short-Run And Long-Run Evidence From The Closure Of The Cincinnati Post
Apr 2011
The Cincinnati Post published its last edition on New Year's Eve 2007, leaving the Cincinnati Enquirer as the only daily newspaper in the market. The next year, fewer candidates ran for municipal...
Provided by Federal Reserve Bank of Minneapolis
-
Whitepapers
Customer advocates: Your most valuable asset
Nov 2007
The key to success in today's competitive market for property & casualty (P&C) products and services is to optimize your existing policyholders' experience to turn them into advocates for your...
Provided by IBM
-
White Papers
Existence Advertising, Price Competition, And Asymmetric Market Structure
Jan 2008
The authors examine a duopoly pricing game where some customers know of no firms, others know of only one firm, and some know of both firms. Firms have constant and identical marginal costs, sell...
Provided by University of Calgary
-
White Papers
Bureaucracy Norms And Market Size
Oct 2010
This paper proposes a new model of market structure determination. It demonstrates that market structure need not be the result of ideology, political power, collusion among producers or the...
Provided by Institute for Advanced Studies
-
White Papers
Competitiveness And Specialisation Of The Austrian Export Sector: A Constant-Market-Shares Analysis
Feb 2009
This Constant-Market-Shares (CMS) analysis shows the development of competitiveness, market and product structure of the Austrian merchandise exports from 1990 to 2006. The traditional CMS...
Provided by Institute for Advanced Studies
-
White Papers
Optimizing Time-series Forecasts For Inflation And Interest Rates Using Simulation And Model Averaging
Nov 2008
Motivated by economic-theory concepts - the Fisher hypothesis and the theory of the term structure - the authors consider a small set of simple bivariate closed-loop time-series models for the...
Provided by Institute for Advanced Studies
-
White Papers
Food Markets In Russia: Dynamics Of Their Integration
Nov 2007
In the context of integrated market, a price of any product in regions depends on its demand in a national market rather than in a regional one. Applying the econometric model based on this...
Provided by Russian Academy of Sciences
-
White Papers
Market Orientation And Gender Wage Gaps: An International Study
Oct 2007
Two very different approaches are used to explore the relation between market orientation and gender wage differentials in international data. More market orientation might be related to gender...
Provided by Institute for Advanced Studies
-
White Papers
Strategic Informative Advertising In A Horizontally Differentiated Duopoly
Sep 2008
When firms possess information about their competitors' products, their advertisements may leak extra information. The author analyzes this within a duopoly television market that lasts for two...
Provided by Charles University
-
White Papers
Informative Advertising And Consumer Search In A Differentiated-Products Duopoly
Jul 2007
This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is costless. If consumers are fully rational, exposure to a single advertisement...
Provided by Charles University
-
White Papers
Misleading Advertising
Jun 2007
Misleading advertising is not only against the law, it will antagonise potential customers. This paper explains the simplest way to avoid this is to tell the truth about the products you are...
Provided by State of Victoria
-
Webcasts
Oracle to IBM: A Customer's Journey - D+H Webcast
Aug 2011
An InformationWeek webcast With over 4500 employees in over 20 locations, D+H offers a diverse set of solutions including cheque programs, lending solutions, student loan processing, and registry...
Provided by IBM
-
Whitepapers
IBM Smart Analytics Systems vs Oracle Exadata X2-2 (Bloor Research)
Aug 2011
Philip Howard, IT analyst with Bloor Research in the U.K., provides a comprehensive comparison of IBM and Oracle systems for data warehousing. In his review, he examines many aspects of IBM Smart...
Provided by IBM
-
Whitepapers - Video
The Case for Database Conversion
Aug 2011
Migrating applications to a new database can be expensive and daunting, especially if significant changes are required within the applications themselves. The most common challenges encountered...
Provided by IBM
-
Whitepapers
FORRESTER: The Total Economic Impact Of Migrating A Heterogeneous Database Environment to IBM DB2 For SAP And Non-SAP Environments, April 2011
Aug 2011
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of IBM DB2 on their organizations. This study illustrates the financial impact of...
Provided by IBM
-
White Papers
Super Advertising Slogans & Super Costs
Dec 2007
Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they often tangle and hold them hostage for a second or two. Some taglines catch the...
Provided by Pragmatic Marketing
-
Resource Center
Watch your business grow with email marketing!
Mar 2009
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and...
Provided by VerticalResponse
-
White Papers
Being On Your Best 'Behaviour'
Nov 2007
In the behavioural targeting industry, we all have the same opportunity to excel in customer service. As a relatively new technology, exceptional service is critical, so this paper explains some...
Provided by iMedia Communications
-
White Papers
Identifiable Change
Jan 2008
The marketing communication landscape will see significant change arising from two major United States (U.S.) events in the near future. Marketing communication is on the edge of a major...
Provided by iMedia Communications
-
White Papers
5 Landmines Of Social Media Advertising
Jan 2008
Learn from some of the past mistakes Proctor & Gamble (P&G) and Vodafone have committed with social media advertising. Unlike in traditional advertising, the company is no longer in full control...
Provided by iMedia Communications
-
White Papers
A Happy New Year For Email Marketing?
Jan 2008
People will still be deluged by emails telling us that we have inadequate genitalia. While it is very worrying that they must have checked (!), the greater concern is the submerging of wanted,...
Provided by iMedia Communications
-
Whitepapers
Leveraging the Model Driven Development and Software Product Line Engineering Synergy for Success
Jul 2009
This report focuses on one of these integrations, the Rational Rhapsody/BigLever Software Gears Bridge. The Rational Rhapsody/Gears Bridge extends the abstraction, comprehension and communication...
Provided by IBM
-
Webcasts
XD Platform Webinar
Dec 2009
With ever-increasing object sizes, network connectivity challenges, device types and user expectations, businesses are looking for advanced CDN technology. Technology that helps deliver content...
Provided by LimeLight
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Whitepapers
Smart Work for a smarter planet: Empower people and embrace change
Aug 2009
The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power of new insights to gain the...
Provided by IBM
-
Whitepapers
Data Warehousing with DB2 for System z
Dec 2008
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2...
Provided by IBM
-
Whitepapers
Find cost-effective solutions to help your business stay up and running
Jul 2009
Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll see how the IBM® Comprehensive Data Protection...
Provided by IBM
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Whitepapers
9 Management Practices for Exceptional Webinars
Oct 2009
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results....
Provided by Citrix Online
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Whitepapers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
-
Downloads
IBM Smart SOA approach in action: Application Foundation Demo.
Oct 2009
This demo shows how the IBM® Smart SOA™ application foundation helped JK Enterprises as their business expanded. You'll see how IBM helped them improve their agility and employee...
Provided by IBM
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Whitepapers
Successful Agile with HP Quality Center - Market leading software for Quality Assurance
Jan 2009
Agile software development is quickly becoming the preferred way to build mission-critical software systems. However, if it is not implemented properly customers can run the risk of increasing...
Provided by Hewlett-Packard (HP)
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Webcasts
Mainsoft - Driving SharePoint Adoption in Lotus Notes Enterprises
Sep 2009
Experts discuss the advantages of integrating SharePoint with Lotus Notes Collaboration tools can enable your people to work more effectively while reducing the time, cost, and effort spent...
Provided by Mainsoft Corp.
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Resource Center
Customers Share their experiences with IBM and Cloud Computing
Sep 2009
The IBM cloud computing infrastructure, architecture and information management are designed to help you sustain ongoing cost reduction while improving service levels over the long term.
Provided by IBM
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Book chapters
Mobile Device Management for Dummies
Sep 2009
Every day, more and more of your enterprise - along with its data and transactions - is moving to the frontlines where you interact directly with your customers. The frontlines present a key...
Provided by Sybase
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White Papers
Cloud Computing - What is its Potential Value for Your Company?
Sep 2009
Content provided by Google. Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership. You...
Provided by Google
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White Papers
ROI Case Study Google Apps TVR Communications
Sep 2009
An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications replace its existing Microsoft...
Provided by Google
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Tools & Templates
IDC ROI Calculator for IBM Tivoli Netcool
Aug 2009
This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM® Tivoli® Netcool®. The tool and underlying...
Provided by IBM
-
Downloads
Podcast: Staying competitive and Showing ROI
Aug 2009
According to recent research conducted by IBM® ISS X-Force®, more than half of all disclosed vulnerabilities in 2008 were Web application flaws. Learn how IBM Web application security solutions...
Provided by IBM
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White Papers
Stunningly Awful Demo Evolution - Have You Ever Seen Demos Get Shorter?
Jan 2009
When a demo is first created for a new product, it is often short and well-focused. With each successive release, demos get longer as new capabilities and workflows are added. Year-by-year they...
Provided by Second Derivative
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Case Studies
Low Rate Financing: Get competitive rates on virtually every IBM brand
Aug 2009
Improve your cash flow and return on investment with IBM Low Rate Financing—the best way to get the IT solutions your organization needs.
Provided by IBM
-
Case Studies
Customer Video: SAP IT Chooses DB2
Aug 2009
SAP's main driver for choosing IBM on DB2 was about the simple question: "What do we get for the money?". Find out why SAP Corporate Business Systems chose IBM DB2.
Provided by IBM
-
Whitepapers
UIM Evaluation: IBM Information on Demand
Aug 2009
IBM can claim what is arguably the industry's broadest portfolio of unified information management (UIM) software, serves and industry-specific solutions. IBM is promoting the importance of...
Provided by IBM
-
White Papers
PS Series 90000-User Storage Solution for Microsoft Exchange Server 2007
Jan 2009
This document provides information on Dell's storage solution for Microsoft Exchange Server, based on the Microsoft Exchange Solution Reviewed Program (ESRP) - Storage program. This solution...
Provided by Dell EqualLogic
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Whitepapers
On Demand Teleconference: Managing Large Objects with DB2 for z/OS
Aug 2009
This teleconference explains how the IBM® DB2® Administration Tool and IBM DB2 Utilities Suite for z/OS® can help you manage LOBs efficiently and effectively. We'll cover the types of activities...
Provided by IBM
-
Whitepapers
Executive Update: IBM System z and Web 2.0 deliver value together
Aug 2009
This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software are better positioned to leverage Web 2.0 technologies. With version 6.1 you can deploy applications...
Provided by IBM
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Whitepapers
Enterprise Web 2.0 application support from IBM
Aug 2009
IBM® WebSphere® Portal for IBM System z® software provides an efficient way for mainframe users to extend the value of their System z platform to the Web. See how this software can help you...
Provided by IBM
-
Webcasts
Audiocast: Choosing Google Apps over Microsoft Exchange
Aug 2009
Duralee is a 400-person, fast-growing decorative fabrics company. When CIO Bill Kelly joined the company, he knew he'd have to switch out its aging messaging infrastucture and assumed he'd go with...
Provided by Google
-
Whitepapers
Cloud Computing for the Enterprise: Part 2: WebSphere sMash and DB2 Express-C on the Amazon EC2 Public Cloud
May 2009
Among the three cloud types - public, private, and hybrid clouds - the public cloud is probably the most well-known and mature in its offerings. Accessibility and affordability are two of the key...
Provided by IBM
-
Case Studies
Pfizer Australia - CRM Package Boosts Tendering Capabilities for Pharmaceuticals Distributor
Jun 2009
Pfizer Australia is a major supplier of medicines and medical products to Australia's hospitals and healthcare groups. When the company's biggest customers put major contracts up to tender,...
Provided by Microsoft
-
Webcasts
Work smarter to remain competitive and keep up with customer demands
Jul 2009
This webcast, "Untangle Your Connectivity Infrastructure — Free Up Your Cost," shows how IBM SOA solutions and IBM WebSphere® untangle costly and debilitating complexities associated with...
Provided by IBM
-
Whitepapers
IBM Government 2020 Paper
Jun 2009
Read how six evolving global drivers will impact the future of state, local and federal governments, and learn how to create a plan to be better prepared to address the resulting mix of...
Provided by IBM
-
Presentations
Video Testimonial: Duralee & Google Apps
May 2009
CIO Bill Kelly talks about migrating Duralee, a fast-growing decorative fabrics company, to Google Apps. Watch this video from Google today.
Provided by Google
-
White Papers
ROI Case Study: GOOGLE APPS - 2ND WIND
May 2009
2nd Wind is the exclusive exercise equipment dealer for many top brand manufacturers including Life Fitness, Parabody, True, Hoist, PaceMaster, Vision, Octane, and others. 2nd Wind deployed...
Provided by Google
-
White Papers
ROI Case Study: TVR Communications
May 2009
TVR Communications is the largest provider of interactive patient education and entertainment products and services in the United States. TVR deployed Google Apps to replace its existing...
Provided by Google
-
Tools & Templates
IBM Smart Business Time Savings Test
May 2009
If time is money - is your organization in need of a way to save both? IBM Smart Business is a new three-in-one solution that makes it easier than ever to find, run and manage your business...
Provided by IBM
-
White Papers
The Growing Adoption of Web 2.0 in the Enterprise
Apr 2008
This AnalystPerspectives report presents an overview of analyst observations about the concept of Web 2.0 and their opinions and predictions about its future prospects. Key findings include:...
Provided by SkillSoft
-
Webcasts
How to Deliver Webinars on a Budget
Sep 2008
You don't need a corporate marketing department and thousands of dollars to put on effective Webinars. View this on-demand Webinar to learn the basics of Webinar production for small businesses....
Provided by Citrix Online
-
White Papers
Model-Driven Techniques for Evaluating the QoS of Middleware Configurations for DRE Systems
Jan 2008
This paper provides two contributions to R&D on Model-Driven Development (MDD) techniques that help codify the impact of middleware configurations on end-to-end Distributed Real-time and Embedded...
Provided by Vanderbilt University (Owen)
-
White Papers
Secure Email and Workflow Automation: The Five Critical Questions Financial Institutions Must Ask
Sep 2008
Are financial institutions failing their customers? Phishing & fraud have become an industry of their own. Are financial institutions protecting consumers when they exchange information with them...
Provided by DataMotion, Inc.
-
White Papers
Going Global with Geolocation
Oct 2008
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
Provided by Quova
-
Tools & Templates
Unable To Do Business At This Moment, Possibility Of Business In The Future
Jan 2008
Use this template to inform the firm that you are unable to do business with that firm at this moment but there is possibility in future.
Provided by LetterPremier.com
-
Tools & Templates
To Prospective Client Enclosing Literature About Firm
Jan 2008
Use this template to inform the client about with this letter you are enclosing few informative documents of the firm.
Provided by LetterPremier.com
-
White Papers
Federal Reserve Communications And Emerging Equity Markets
Dec 2010
Work on the impact of U.S. monetary policy on emerging financial markets mostly focuses on official federal funds rate announcements; empirical evidence using data on informal communication...
Provided by Philipps-Universitat Marburg
-
Whitepapers
A Quick Peek at the Salesforce App
Feb 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
Provided by Salesforce.com
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Whitepapers
5 Services to Grow Your Business in 2013 -
Mar 2013
What’s your growth and client retention strategy? Technology providers need to be on the breaking edge of technology trends and consumer demands. The last thing you want is to lose a client...
Provided by ConnectWise
-
Whitepapers
Vendor Management: Reduce Complexities for Your Clients -
Mar 2013
How many different vendors do your clients have to deal with? Printer guys, phone people, security systems…the list goes on. Simplify life for your clients by offering vendor management as a...
Provided by ConnectWise
-
White Papers
Choice Set Heterogeneity And The Role Of Advertising: An Analysis With Micro And Macro Data
Sep 2010
The authors show how to use micro-level survey data from a tracking study on brand awareness in conjunction with data on sales and advertising expenditures to improve the specification,...
Provided by Stanford University
-
White Papers
Marketing Models Of Consumer Demand
Nov 2010
Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of consumer behavior; and to measure the response to marketing interventions. The...
Provided by Stanford University
-
White Papers
Can't Buy Me Love: Investigating The Effect Of Advertising On Brand Awareness And Perceived Quality Using Panel Data
Aug 2008
The authors use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand awareness and perceived quality from a large-scale...
Provided by Stanford University
-
White Papers
Market Share Dynamics Based On The Emergence And Collapse Of Brand Values: Simulations Focusing On Communications Between Consumers
Jan 2009
Prior research on brand equity or brand value has assumed that all products are the same in their functions but different in their marketing activities of firms. However, although the authors can...
Provided by Keio University
-
White Papers
Ouverture De 'Marketing Channels And Global Markets'
Jan 2011
The current global economic crisis has dramatically modified mass consumption, reducing purchases of basic products such as cars, food, clothing, books and toys. With a closer look, however, a...
Provided by University of Urbino
-
White Papers
Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing
Nov 2008
This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing...
Provided by Unica
-
White Papers
Mobile Marketing As Advertising Strategy For Companies In Colima City
Jan 2011
Mobile marketing is a set of practices that allows companies to communicate and collaborate with their hearings in interactive and relevant way through any mobile device or network. In addition,...
Provided by Universidad de Colima
-
White Papers
Shouting To Be Heard In Advertising
Dec 2010
Advertising competes for consumer attention, but attention is scarce. More profitable senders send more messages to break through the clutter. There may be multiple equilibria: more messages in...
Provided by University of Virginia
-
White Papers
Opportunity Knocks: An Economic Analysis Of Television Advertisements
Nov 2010
Certain aspects of advertising - especially on television - are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in...
Provided by Washington State University
-
White Papers
Sales And Advertising Rivalry In Interwar US Department Stores
Mar 2009
Department stores represented one of the most advertising-intensive sectors of American inter-war retailing. Yet it has been argued that a competitive spiral of high advertising spending, to match...
Provided by University of Reading
-
White Papers
Do Newspapers Matter? Short-Run And Long-Run Evidence From The Closure Of The Cincinnati Post
Apr 2011
The Cincinnati Post published its last edition on New Year's Eve 2007, leaving the Cincinnati Enquirer as the only daily newspaper in the market. The next year, fewer candidates ran for municipal...
Provided by Federal Reserve Bank of Minneapolis
-
Whitepapers
Customer advocates: Your most valuable asset
Nov 2007
The key to success in today's competitive market for property & casualty (P&C) products and services is to optimize your existing policyholders' experience to turn them into advocates for your...
Provided by IBM
-
White Papers
Existence Advertising, Price Competition, And Asymmetric Market Structure
Jan 2008
The authors examine a duopoly pricing game where some customers know of no firms, others know of only one firm, and some know of both firms. Firms have constant and identical marginal costs, sell...
Provided by University of Calgary
-
White Papers
Bureaucracy Norms And Market Size
Oct 2010
This paper proposes a new model of market structure determination. It demonstrates that market structure need not be the result of ideology, political power, collusion among producers or the...
Provided by Institute for Advanced Studies
-
White Papers
Competitiveness And Specialisation Of The Austrian Export Sector: A Constant-Market-Shares Analysis
Feb 2009
This Constant-Market-Shares (CMS) analysis shows the development of competitiveness, market and product structure of the Austrian merchandise exports from 1990 to 2006. The traditional CMS...
Provided by Institute for Advanced Studies
-
White Papers
Optimizing Time-series Forecasts For Inflation And Interest Rates Using Simulation And Model Averaging
Nov 2008
Motivated by economic-theory concepts - the Fisher hypothesis and the theory of the term structure - the authors consider a small set of simple bivariate closed-loop time-series models for the...
Provided by Institute for Advanced Studies
-
White Papers
Food Markets In Russia: Dynamics Of Their Integration
Nov 2007
In the context of integrated market, a price of any product in regions depends on its demand in a national market rather than in a regional one. Applying the econometric model based on this...
Provided by Russian Academy of Sciences
-
White Papers
Market Orientation And Gender Wage Gaps: An International Study
Oct 2007
Two very different approaches are used to explore the relation between market orientation and gender wage differentials in international data. More market orientation might be related to gender...
Provided by Institute for Advanced Studies
-
White Papers
Strategic Informative Advertising In A Horizontally Differentiated Duopoly
Sep 2008
When firms possess information about their competitors' products, their advertisements may leak extra information. The author analyzes this within a duopoly television market that lasts for two...
Provided by Charles University
-
White Papers
Informative Advertising And Consumer Search In A Differentiated-Products Duopoly
Jul 2007
This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is costless. If consumers are fully rational, exposure to a single advertisement...
Provided by Charles University
-
White Papers
Misleading Advertising
Jun 2007
Misleading advertising is not only against the law, it will antagonise potential customers. This paper explains the simplest way to avoid this is to tell the truth about the products you are...
Provided by State of Victoria
-
Webcasts
Oracle to IBM: A Customer's Journey - D+H Webcast
Aug 2011
An InformationWeek webcast With over 4500 employees in over 20 locations, D+H offers a diverse set of solutions including cheque programs, lending solutions, student loan processing, and registry...
Provided by IBM
-
Whitepapers
IBM Smart Analytics Systems vs Oracle Exadata X2-2 (Bloor Research)
Aug 2011
Philip Howard, IT analyst with Bloor Research in the U.K., provides a comprehensive comparison of IBM and Oracle systems for data warehousing. In his review, he examines many aspects of IBM Smart...
Provided by IBM
-
Whitepapers - Video
The Case for Database Conversion
Aug 2011
Migrating applications to a new database can be expensive and daunting, especially if significant changes are required within the applications themselves. The most common challenges encountered...
Provided by IBM
-
Whitepapers
FORRESTER: The Total Economic Impact Of Migrating A Heterogeneous Database Environment to IBM DB2 For SAP And Non-SAP Environments, April 2011
Aug 2011
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of IBM DB2 on their organizations. This study illustrates the financial impact of...
Provided by IBM
-
White Papers
Super Advertising Slogans & Super Costs
Dec 2007
Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they often tangle and hold them hostage for a second or two. Some taglines catch the...
Provided by Pragmatic Marketing
-
Resource Center
Watch your business grow with email marketing!
Mar 2009
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and...
Provided by VerticalResponse
-
White Papers
Being On Your Best 'Behaviour'
Nov 2007
In the behavioural targeting industry, we all have the same opportunity to excel in customer service. As a relatively new technology, exceptional service is critical, so this paper explains some...
Provided by iMedia Communications
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White Papers
Identifiable Change
Jan 2008
The marketing communication landscape will see significant change arising from two major United States (U.S.) events in the near future. Marketing communication is on the edge of a major...
Provided by iMedia Communications
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White Papers
5 Landmines Of Social Media Advertising
Jan 2008
Learn from some of the past mistakes Proctor & Gamble (P&G) and Vodafone have committed with social media advertising. Unlike in traditional advertising, the company is no longer in full control...
Provided by iMedia Communications
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White Papers
A Happy New Year For Email Marketing?
Jan 2008
People will still be deluged by emails telling us that we have inadequate genitalia. While it is very worrying that they must have checked (!), the greater concern is the submerging of wanted,...
Provided by iMedia Communications
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White Papers
A Wake Up Call To Search Marketers
Oct 2007
With such a diverse range of communications tools now available to marketers, it's easy to fall into the trap of moving from one channel to the next, rendering previous tools redundant. This paper...
Provided by iMedia Communications
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White Papers
The Key Role Of Ad Operations In Behavioural Targeting
Dec 2007
This paper explains few of key observations for behavioural targeting: over-communicating is crucial; clear definitions are key; keep an eye on your segments; rely on your partners. As the ad...
Provided by iMedia Communications
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Webcasts
Applying Web 2.0 to Your Business Challenges
Apr 2008
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0...
Provided by Cisco Systems
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White Papers
The Responsive Retailer: Boosting Sales by Providing Store Customers with the Information and Experience They Expect
Jan 2008
For hundreds of years, retail success has been built on one basic concept: merchandise in the right place, at the right time, at the right price. But customers want to add a killer element to that...
Provided by Avaya
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White Papers
Interactive Digital Merchandising in Retail Banking
Nov 2007
Read this paper for Avaya's exploration of retail banking trends and best practices in interactive digital merchandising and digital signage in an interview with Charles Ansley, CEO of Symon...
Provided by Avaya
