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outdoor advertising
(26 results)-
White Papers
Small Business And Custom Neon Signs
Jun 2010
Do you wish to enhance the visual impact of your advertisements? Then you must try the neon signs that have been proved to be a best marketing tool so far. By using a neon sign, your advertisement...
Provided by SooperArticles
-
White Papers
Branded Software Experiences* - Next Generation Brand Advertising For The Web
Apr 2008
This paper is for brand advertisers. By brand advertisers one mean the marketing leaders at companies with key consumer brand assets as well as the talent at the agencies and media buyers that...
Provided by Jackson Fish Market
-
White Papers
Effective Outdoor Advertising Ideas
Dec 2010
People are in more control of what advertising they consume. They can choose to be picky over what they do expose themselves to, meaning it is becoming increasingly difficult to advertise and to...
Provided by PRLog
-
White Papers
Why Outdoor?
Jul 2008
Whether you're a large advertising agency or a mom and pop store - Outdoor is the right choice for your advertising needs. You can reach your target audience at a fraction of the cost of any other...
Provided by Meadow Outdoor Advertising
-
White Papers
The Renaissance Of Outdoor Advertising: From Harlem To Hong Kong
Jul 2009
Outdoor advertising growth results from technological advances seen primarily on two fronts. First a rating measurement system for outdoor advertising, launched in 2004, is widely available and...
Provided by City University of New York
-
White Papers
Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners
Jul 2010
Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers...
Provided by PRLog
-
White Papers
The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products
Jul 2010
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC)...
Provided by Cornell University
-
White Papers
Clustering Of Unhealthy Outdoor Advertisements Around Child-Serving Institutions: A Comparison Of Three Cities
Feb 2009
Using GPS devices and digital cameras, the authors surveyed outdoor advertisements in Austin, Los Angeles and Philadelphia. GIS and hot spot analysis revealed that unhealthy ads were clustered...
Provided by Elsevier
-
White Papers
Outdoor Advertising: Not Just For Branding Anymore
May 2007
The definition of outdoor advertising (or "Outdoor") has changed with time as the industry has evolved to offer new and different means of advertising. Technology is the primary reason for the...
Provided by DMW Worldwide
-
White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
-
White Papers
Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape
May 2010
This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the...
Provided by University of Sydney
-
White Papers
A Low Energy Solution For Backlit Display Advertising
Jun 2010
With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these...
Provided by Bright Green Technology
-
White Papers
Does Deceptive Advertising Reduce Political Participation? Theory And Evidence
Aug 2009
The authors examine the effect of deceptive advertising on voting decisions in elections. They model two candidate elections in which voters are uncertain about candidates' attributes; and...
Provided by George Mason University
-
White Papers
Advertising Web Sites Before Completion
Aug 2006
Building a web site is the same as building any other store. A person wants to attract good, qualified customers that will keep coming back and buying over and over again. To achieve this, the...
Provided by Go-fx.com
-
White Papers
Put It in Its Place
Jun 2006
A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf...
Provided by Entrepreneur.com
-
White Papers
Paying To Remove Advertisements
Feb 2009
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. The authors formally examine an ad-based monopolist's incentives to introduce this...
Provided by Research Institute of Industrial Economics
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
Coarse Thinking And Persuasion
Dec 2006
The authors present a model of coarse thinking, in which individuals group situations into categories, and transfer the informational content of a given message from situations in a category where...
Provided by National Bureau of Economic Research
-
White Papers
An Analysis Of The Role Of Liking On The Memorial Response To Advertising
Dec 2008
After the publication of the results of the Advertising Research Foundation's Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign's performance....
Provided by Munich Personal Repec Archive
-
White Papers
Advertising In Duopoly Market
Nov 2007
The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified...
Provided by Munich Personal Repec Archive
-
Webcasts
Outdoor Advertising Still Going Strong
Jan 2011
Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this webcast, the presenter explains how outdoor advertising is targeted, cost-effective, and highly visible....
Provided by iEntry
-
White Papers
The Output And Profit Contribution Of Information Technology And Advertising Investments In Banks
Feb 2008
This paper examines the contribution of investments in Information Technology (IT) and in advertising to the output and profits of Spanish banks, in the period 1983-2003. The authors find that the...
Provided by Banco de España
-
White Papers
Monopoly Provision Of Tune-Ins
Sep 2008
This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). The author considers two consecutive programs located along a unit line. Potential viewers...
Provided by Charles University
-
White Papers
Advertising Is Dead, Long Live Advertising!
Feb 2008
It's amazing how fast time can pass us by. The inaugural United Kingdom (U.K.) Agency Summit is just one month away and everyone we've worked with here is very excited to be a part of this. So it...
Provided by iMedia Communications
-
White Papers
All Roads Lead To Behavioural Targeting
Nov 2007
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
-
White Papers
Monopoly Provision Of Tune-Ins
Sep 2008
This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). The author considers two consecutive programs located along a unit line. Potential viewers...
Provided by Charles University
-
White Papers
The Output And Profit Contribution Of Information Technology And Advertising Investments In Banks
Feb 2008
This paper examines the contribution of investments in Information Technology (IT) and in advertising to the output and profits of Spanish banks, in the period 1983-2003. The authors find that the...
Provided by Banco de España
-
Webcasts
Outdoor Advertising Still Going Strong
Jan 2011
Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this webcast, the presenter explains how outdoor advertising is targeted, cost-effective, and highly visible....
Provided by iEntry
-
White Papers
Advertising In Duopoly Market
Nov 2007
The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified...
Provided by Munich Personal Repec Archive
-
White Papers
An Analysis Of The Role Of Liking On The Memorial Response To Advertising
Dec 2008
After the publication of the results of the Advertising Research Foundation's Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign's performance....
Provided by Munich Personal Repec Archive
-
White Papers
Coarse Thinking And Persuasion
Dec 2006
The authors present a model of coarse thinking, in which individuals group situations into categories, and transfer the informational content of a given message from situations in a category where...
Provided by National Bureau of Economic Research
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
Paying To Remove Advertisements
Feb 2009
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. The authors formally examine an ad-based monopolist's incentives to introduce this...
Provided by Research Institute of Industrial Economics
-
White Papers
Does Deceptive Advertising Reduce Political Participation? Theory And Evidence
Aug 2009
The authors examine the effect of deceptive advertising on voting decisions in elections. They model two candidate elections in which voters are uncertain about candidates' attributes; and...
Provided by George Mason University
-
White Papers
A Low Energy Solution For Backlit Display Advertising
Jun 2010
With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these...
Provided by Bright Green Technology
-
White Papers
Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape
May 2010
This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the...
Provided by University of Sydney
-
White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
-
White Papers
Outdoor Advertising: Not Just For Branding Anymore
May 2007
The definition of outdoor advertising (or "Outdoor") has changed with time as the industry has evolved to offer new and different means of advertising. Technology is the primary reason for the...
Provided by DMW Worldwide
-
White Papers
Clustering Of Unhealthy Outdoor Advertisements Around Child-Serving Institutions: A Comparison Of Three Cities
Feb 2009
Using GPS devices and digital cameras, the authors surveyed outdoor advertisements in Austin, Los Angeles and Philadelphia. GIS and hot spot analysis revealed that unhealthy ads were clustered...
Provided by Elsevier
-
White Papers
The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products
Jul 2010
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC)...
Provided by Cornell University
-
White Papers
Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners
Jul 2010
Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers...
Provided by PRLog
-
White Papers
The Renaissance Of Outdoor Advertising: From Harlem To Hong Kong
Jul 2009
Outdoor advertising growth results from technological advances seen primarily on two fronts. First a rating measurement system for outdoor advertising, launched in 2004, is widely available and...
Provided by City University of New York
-
White Papers
Why Outdoor?
Jul 2008
Whether you're a large advertising agency or a mom and pop store - Outdoor is the right choice for your advertising needs. You can reach your target audience at a fraction of the cost of any other...
Provided by Meadow Outdoor Advertising
-
White Papers
Effective Outdoor Advertising Ideas
Dec 2010
People are in more control of what advertising they consume. They can choose to be picky over what they do expose themselves to, meaning it is becoming increasingly difficult to advertise and to...
Provided by PRLog
-
White Papers
Branded Software Experiences* - Next Generation Brand Advertising For The Web
Apr 2008
This paper is for brand advertisers. By brand advertisers one mean the marketing leaders at companies with key consumer brand assets as well as the talent at the agencies and media buyers that...
Provided by Jackson Fish Market
-
White Papers
Small Business And Custom Neon Signs
Jun 2010
Do you wish to enhance the visual impact of your advertisements? Then you must try the neon signs that have been proved to be a best marketing tool so far. By using a neon sign, your advertisement...
Provided by SooperArticles
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
-
White Papers
All Roads Lead To Behavioural Targeting
Nov 2007
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
Advertising Is Dead, Long Live Advertising!
Feb 2008
It's amazing how fast time can pass us by. The inaugural United Kingdom (U.K.) Agency Summit is just one month away and everyone we've worked with here is very excited to be a part of this. So it...
Provided by iMedia Communications
-
White Papers
Put It in Its Place
Jun 2006
A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf...
Provided by Entrepreneur.com
-
White Papers
Advertising Web Sites Before Completion
Aug 2006
Building a web site is the same as building any other store. A person wants to attract good, qualified customers that will keep coming back and buying over and over again. To achieve this, the...
Provided by Go-fx.com
-
White Papers
Small Business And Custom Neon Signs
Jun 2010
Do you wish to enhance the visual impact of your advertisements? Then you must try the neon signs that have been proved to be a best marketing tool so far. By using a neon sign, your advertisement...
Provided by SooperArticles
-
White Papers
Branded Software Experiences* - Next Generation Brand Advertising For The Web
Apr 2008
This paper is for brand advertisers. By brand advertisers one mean the marketing leaders at companies with key consumer brand assets as well as the talent at the agencies and media buyers that...
Provided by Jackson Fish Market
-
White Papers
Effective Outdoor Advertising Ideas
Dec 2010
People are in more control of what advertising they consume. They can choose to be picky over what they do expose themselves to, meaning it is becoming increasingly difficult to advertise and to...
Provided by PRLog
-
White Papers
Why Outdoor?
Jul 2008
Whether you're a large advertising agency or a mom and pop store - Outdoor is the right choice for your advertising needs. You can reach your target audience at a fraction of the cost of any other...
Provided by Meadow Outdoor Advertising
-
White Papers
The Renaissance Of Outdoor Advertising: From Harlem To Hong Kong
Jul 2009
Outdoor advertising growth results from technological advances seen primarily on two fronts. First a rating measurement system for outdoor advertising, launched in 2004, is widely available and...
Provided by City University of New York
-
White Papers
Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners
Jul 2010
Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers...
Provided by PRLog
-
White Papers
The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products
Jul 2010
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC)...
Provided by Cornell University
-
White Papers
Clustering Of Unhealthy Outdoor Advertisements Around Child-Serving Institutions: A Comparison Of Three Cities
Feb 2009
Using GPS devices and digital cameras, the authors surveyed outdoor advertisements in Austin, Los Angeles and Philadelphia. GIS and hot spot analysis revealed that unhealthy ads were clustered...
Provided by Elsevier
-
White Papers
Outdoor Advertising: Not Just For Branding Anymore
May 2007
The definition of outdoor advertising (or "Outdoor") has changed with time as the industry has evolved to offer new and different means of advertising. Technology is the primary reason for the...
Provided by DMW Worldwide
-
White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
-
White Papers
Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape
May 2010
This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the...
Provided by University of Sydney
-
White Papers
A Low Energy Solution For Backlit Display Advertising
Jun 2010
With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these...
Provided by Bright Green Technology
-
White Papers
Does Deceptive Advertising Reduce Political Participation? Theory And Evidence
Aug 2009
The authors examine the effect of deceptive advertising on voting decisions in elections. They model two candidate elections in which voters are uncertain about candidates' attributes; and...
Provided by George Mason University
-
White Papers
Advertising Web Sites Before Completion
Aug 2006
Building a web site is the same as building any other store. A person wants to attract good, qualified customers that will keep coming back and buying over and over again. To achieve this, the...
Provided by Go-fx.com
-
White Papers
Put It in Its Place
Jun 2006
A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf...
Provided by Entrepreneur.com
-
White Papers
Paying To Remove Advertisements
Feb 2009
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. The authors formally examine an ad-based monopolist's incentives to introduce this...
Provided by Research Institute of Industrial Economics
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
Coarse Thinking And Persuasion
Dec 2006
The authors present a model of coarse thinking, in which individuals group situations into categories, and transfer the informational content of a given message from situations in a category where...
Provided by National Bureau of Economic Research
-
White Papers
An Analysis Of The Role Of Liking On The Memorial Response To Advertising
Dec 2008
After the publication of the results of the Advertising Research Foundation's Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign's performance....
Provided by Munich Personal Repec Archive
-
White Papers
Advertising In Duopoly Market
Nov 2007
The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified...
Provided by Munich Personal Repec Archive
-
Webcasts
Outdoor Advertising Still Going Strong
Jan 2011
Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this webcast, the presenter explains how outdoor advertising is targeted, cost-effective, and highly visible....
Provided by iEntry
-
White Papers
The Output And Profit Contribution Of Information Technology And Advertising Investments In Banks
Feb 2008
This paper examines the contribution of investments in Information Technology (IT) and in advertising to the output and profits of Spanish banks, in the period 1983-2003. The authors find that the...
Provided by Banco de España
-
White Papers
Monopoly Provision Of Tune-Ins
Sep 2008
This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). The author considers two consecutive programs located along a unit line. Potential viewers...
Provided by Charles University
-
White Papers
Advertising Is Dead, Long Live Advertising!
Feb 2008
It's amazing how fast time can pass us by. The inaugural United Kingdom (U.K.) Agency Summit is just one month away and everyone we've worked with here is very excited to be a part of this. So it...
Provided by iMedia Communications
-
White Papers
All Roads Lead To Behavioural Targeting
Nov 2007
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
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