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retail advertising
(75 results)-
Whitepapers
The Future of Loyalty
Mar 2012
Gain insight into how the changing face of loyalty and what this means now and in the future, how retailers can gain advantage from more adept use of technology and data, and the importance of...
Provided by SAP
-
Whitepapers
Gartner's Magic Quadrant for Product Information Management
Dec 2005
This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PIM market is evolving...
Provided by IBM
-
Case Studies
Get more out of IBM Maximo Asset Management solutions for facility management
Jan 2011
In April, IBM made two announcements that significantly expand IBM Maximo® Asset Management solutions for facilities management. First, IBM announced its agreement with Drawbase Software to...
Provided by IBM
-
Webcasts
Work smarter to remain competitive and keep up with customer demands
Jul 2009
This webcast, "Untangle Your Connectivity Infrastructure — Free Up Your Cost," shows how IBM SOA solutions and IBM WebSphere® untangle costly and debilitating complexities associated with...
Provided by IBM
-
Whitepapers
Cloud Computing for the Enterprise: Part 2: WebSphere sMash and DB2 Express-C on the Amazon EC2 Public Cloud
May 2009
Among the three cloud types - public, private, and hybrid clouds - the public cloud is probably the most well-known and mature in its offerings. Accessibility and affordability are two of the key...
Provided by IBM
-
Whitepapers
Enterprise Web 2.0 application support from IBM
Aug 2009
IBM® WebSphere® Portal for IBM System z® software provides an efficient way for mainframe users to extend the value of their System z platform to the Web. See how this software can help you...
Provided by IBM
-
Whitepapers
Executive Update: IBM System z and Web 2.0 deliver value together
Aug 2009
This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software are better positioned to leverage Web 2.0 technologies. With version 6.1 you can deploy applications...
Provided by IBM
-
Whitepapers
UIM Evaluation: IBM Information on Demand
Aug 2009
IBM can claim what is arguably the industry's broadest portfolio of unified information management (UIM) software, serves and industry-specific solutions. IBM is promoting the importance of...
Provided by IBM
-
Case Studies
Low Rate Financing: Get competitive rates on virtually every IBM brand
Aug 2009
Improve your cash flow and return on investment with IBM Low Rate Financing—the best way to get the IT solutions your organization needs.
Provided by IBM
-
Tools & Templates
IDC ROI Calculator for IBM Tivoli Netcool
Aug 2009
This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM® Tivoli® Netcool®. The tool and underlying...
Provided by IBM
-
Downloads
IBM Smart SOA approach in action: Application Foundation Demo.
Oct 2009
This demo shows how the IBM® Smart SOA™ application foundation helped JK Enterprises as their business expanded. You'll see how IBM helped them improve their agility and employee...
Provided by IBM
-
Whitepapers
Find cost-effective solutions to help your business stay up and running
Jul 2009
Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll see how the IBM® Comprehensive Data Protection...
Provided by IBM
-
White Papers
Basic Mistakes Retailers Make When Times Are Tough
Aug 2009
The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer...
Provided by American Express
-
Whitepapers
Data Warehousing with DB2 for System z
Dec 2008
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2...
Provided by IBM
-
Whitepapers
Leveraging the Model Driven Development and Software Product Line Engineering Synergy for Success
Jul 2009
This report focuses on one of these integrations, the Rational Rhapsody/BigLever Software Gears Bridge. The Rational Rhapsody/Gears Bridge extends the abstraction, comprehension and communication...
Provided by IBM
-
Whitepapers
Validation process and compliance support with IBM Maximo Asset Management in regulated industries
Jun 2009
This IBM white paper discusses how IBM Maximo Asset Management can provide e-signature and e-record (audit trail) capabilities that support efforts to comply with regulations and guidelines...
Provided by IBM
-
White Papers
Advertising Effectiveness
Aug 2007
The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might...
Provided by Decision Analyst
-
White Papers
From Retail To "Me-tail": Tomorrow Starts Today
Mar 2010
As power moves inexorably from seller to buyer and retailing morphs into "Me-tailing", retail organizations will need much more than customer centricity and supply chain optimization to achieve...
Provided by Accenture
-
White Papers
The New Reality Series Recovery Retailing: Tomorrow Starts Today
Dec 2009
Despite signs of economic recovery, consumer confidence - the traditional bellwether of retail profitability - remains at record lows in many major markets. Battered by slumping asset values and...
Provided by Accenture
-
White Papers
Shopping For Scarce Retail Talent: Driving High Performance In The Retail Industry Through Strategic Talent Management
Mar 2009
The retail industry is facing challenging times. In the midst of a recession and a decline in consumer wealth and spending, retailers are focused on the short term: getting customers into stores...
Provided by Accenture
-
White Papers
What's Advertising Content Worth?: Evidence From A Consumer Credit Marketing Field Experiment
Mar 2009
Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. The authors analyze a direct mail field experiment in South...
Provided by University of Chicago (Booth)
-
Whitepapers
COBOL Whitepaper: Updating Rules for COBOL Generated Code to Use CICS Channels and Containers
Aug 2010
IBM® WebSphere® ILOG Rules for COBOL generates a COBOL sub-program from the rules that have been externalized and managed in the ILOG Rules Repository. The externalization of business rules...
Provided by IBM
-
Downloads
UC2 Software: Immediately Help Reduce Costs and Unleash the Collaborative Power of Your Company
Aug 2010
You can immediately reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners and extended...
Provided by IBM
-
Whitepapers
Whitepaper: Understanding IBM Lotus Sametime and Unified Telephony
Aug 2010
This white paper defines the IBM® Unified Communications and Collaboration (IBM UC2™) vision of making it easy for you to find, reach, and collaborate with others through a unified user...
Provided by IBM
-
Whitepapers
IBM Maximo Asset Management:Energy solutions for the U.S. Federal government
Aug 2010
This white paper describes the value IBM has created for the U.S. Federal government through the application of knowledge management to the business of facilities management. Leveraging the best...
Provided by IBM
-
White Papers
Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales
Jun 2010
Your business can't look empty. If your parking lot is empty, it looks like nobody is buying from you. Do you like to go to restaurants with an empty parking lot? Most don't At least park your car...
Provided by SooperArticles
-
Whitepapers
Case Study QuickView: IBM Research Doubles Its Productivity with Cloud Computing
Sep 2010
IBM researchers need fast turnaround times for the provisioning of IT resources for new projects. By introducing cloud computing to research labs, IBM enabled business process workflow...
Provided by IBM
-
Whitepapers
Case Study QuickView: IBM Computing On Demand Uses Clouds to Increase Business Productivity
Sep 2010
IBM customers increasingly require shorter time frames to acquire additional computing capacity. One option is leasing this capacity, but traditional lease terms lack the flexibility and quick...
Provided by IBM
-
Whitepapers
Wuxi builds engine for economic growth with cloud computing solution from IBM
Sep 2010
The city of Wuxi in China, wanted to create flexible, shared computing resources for local government projects and for software development start-ups. They needed to provide a complete virtual...
Provided by IBM
-
White Papers
Mobile Marketing as Enterprise Imperative: Strategy, Not Tactic
Sep 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent...
Provided by Tridion B.V.
-
Whitepapers
eX5: The fifth generation of IBM X-Architecture
Oct 2010
High-end workloads drive ever-increasing and ever-changing constraints on innovation. But still, IBM eX5 delivers. Read this white paper to see how IBM eX5 helps you get the greatest value for...
Provided by IBM
-
White Papers
The Winning Quotient
Dec 2007
It's the most wonderful time of the year - or at least it can be for retailers. While visions of profits dance in their heads, those in the retail industry know the holiday season can make, or...
Provided by Northwestern University (Kellogg)
-
Whitepapers
Brochure: Business-ready mobile collaboration tools for your BlackBerry smartphone
Nov 2010
To help mobile employees work smarter and to help IT simplify administration of mobile technology, IBM and Research in Motion® (RIM®) have teamed up to offer security-rich mobile access to IBM...
Provided by IBM
-
Whitepapers
DMI Informix - Network IP Customer Reference White Paper
Nov 2010
In 2007, NetworkIP wanted to upgrade its IBM® database architecture to improve service levels and process times to generate critical reports. After considering several offerings, including Oracle...
Provided by IBM
-
White Papers
Rapid Results In Retail
Oct 2007
Retailers' margins are always under pressure from rising costs. Now, with private-equity players stepping up their investments in the sector and shareholders continuing to expect strong quarterly...
Provided by Boston Consulting Group
-
White Papers
Retailing In China: Bring Your "A" Game
Nov 2007
The economic boom in China's major cities - where most global companies are concentrated - has been going strong for 25 years. Now that wealth is spreading to second- and third-tier cities. By...
Provided by Boston Consulting Group
-
White Papers
The Evolution Of Rich Media Advertising: Current Market Trends, Success Metrics And Best Practices
Nov 2007
Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video plays and custom events. The advanced levels of brand...
Provided by Double Click
-
White Papers
Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!
Nov 2008
A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million...
Provided by New York University
-
White Papers
Advertising And Collusion In Retail Markets
Nov 2007
In this paper, authors investigate advertising behaviors of privately informed firms when some consumers use an advertising search rule, whereby they go to the firm that advertises the most. In...
Provided by Columbia University
-
White Papers
Marketing At Retail Initiative (MARI)
Sep 2007
This White papers presents the rationale for the MARI Proof of Concept test, the factors that lead to it, he different interest groups involved, the participants and methodology for the program,...
Provided by Sheridan Consulting
-
Whitepapers
The Future of Loyalty
Mar 2012
Gain insight into how the changing face of loyalty and what this means now and in the future, how retailers can gain advantage from more adept use of technology and data, and the importance of...
Provided by SAP
-
Whitepapers
Keeping Up with the Mobile Consumer
Mar 2012
In RSR's collective years in the retail industry they have rarely seen a technology act as such a galvanizing force on the retail industry - and in a positive way - than consumer mobile. It is a...
Provided by SAP
-
Whitepapers - Video
The Case for Database Conversion
Aug 2011
Migrating applications to a new database can be expensive and daunting, especially if significant changes are required within the applications themselves. The most common challenges encountered...
Provided by IBM
-
Webcasts
Oracle to IBM: A Customer's Journey - D+H Webcast
Aug 2011
An InformationWeek webcast With over 4500 employees in over 20 locations, D+H offers a diverse set of solutions including cheque programs, lending solutions, student loan processing, and registry...
Provided by IBM
-
White Papers
Getting Closer to the Customer: Overcoming Common Sales AnalysisChallenges
Jul 2011
Because of this, many retailers struggle with limited visibility into real-time trends from day to day - not to mention during seasonal and promotional campaigns. It becomes hard to implement the...
Provided by SAP
-
Webcasts
Online Newspaper Advertising Increases
Jan 2011
According to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly. Due to a number of reasons detailed by the presenter, Manager of...
Provided by iEntry
-
Whitepapers
EDF Energy leads by example with energy efficient data centre from IBM
Apr 2011
One of the UK's largest energy companies, EDF Energy, decided to consolidate a number of data centres and, in partnership with IBM, designed and built a scalable facility using IBM's Modular Data...
Provided by IBM
-
White Papers
What's Advertising Content Worth? Evidence From A Consumer Credit Marketing Field Experiment
Jan 2009
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content...
Provided by Yale University
-
Whitepapers
Smart data center actions your CFO will love
Mar 2011
As much as 85% of distributed computing capacity sits idle and yet with current computing models, new capacity is being added every day. In today's environment, organizations are looking to reduce...
Provided by IBM
-
Whitepapers
Power your business with IBM Power Systems servers
Mar 2011
In today's business environment, you need to minimize complexity, improve efficiency and scale your IT to meet your business needs. Read this brochure to see how IBM Power Systems™ servers can...
Provided by IBM
-
Whitepapers
Hurwitz & Associates whitepaper: Customer perspectives on the benefits of a collaborative process to deliver software quality
Mar 2011
This Hurwitz & Associates whitepaper looks at three IBM customers who recognized the need for greater efficiency and collaboration in the software delivery process and implemented IBM® Rational®...
Provided by IBM
-
Whitepapers
Increase your flexibility and responsiveness with agile development
Mar 2011
The IBM agility@scale™ e-kit contains whitepapers, case studies and videos that show you how the IBM Rational group's technology, measurable practices and industry expertise can assist your...
Provided by IBM
-
Whitepapers
Trial: Tivoli Storage Manager FastBack v5.5
Mar 2011
Download a free 60-day trial version of Tivoli Storage Manager FastBack, IBM's continuous data protection and near-instant recovery solution for business-critical Windows servers. With TSM...
Provided by IBM
-
Whitepapers
Appliance Power: Crunching Data Warehousing Workloads Faster And Cheaper Than Ever
Mar 2011
Forrester believes that IBM provides the most comprehensive, scalable enterprise DW appliance family on the market. IBM's Balanced Warehouse solutions address diverse DW price points and...
Provided by IBM
-
Whitepapers
WebSphere software helps National Geographic trace human history
Mar 2011
To better understand the connections and differences that make up the human species, the National Geographic Society (NGS) and IBM collected and analyzed one of the largest collections of human...
Provided by IBM
-
Whitepapers
IBM Power Systems Express Servers
Mar 2011
Mid-sized businesses need systems that are fast, efficient, easy to install and easy to manage in order to compete in today's market. You also need systems that you can afford from a company you...
Provided by IBM
-
Whitepapers
ITG Report: Save money on your Oracle EnterpriseOne solution with IBM Power Systems and IBM
Mar 2011
The cost of your Oracle EnterpriseOne solution can grow quickly as you extend its capabilities. Discover how IBM Power Systems with IBM i can help you reduce these costs - three-year IT costs can...
Provided by IBM
-
White Papers
Attractive Sectors: Retail
Jul 2010
Japanese consumers are known to place significant value on quality, a fact foreign retailers have used in their global business. It's often said that products succeeding in the Japanese market...
Provided by Japan External Trade Organization (JETRO)
-
Whitepapers
ERMIS FV article: Keeping Downtime at a Distance
Jan 2011
How do you keep your systems - and your business - running while keeping management costs low? Particularly if you can't afford a staff of experts constantly monitoring your IT. IBM offers IBM...
Provided by IBM
-
Whitepapers
Achieve business agility with BPM & SOA connectivity
Jan 2011
This MaxFacts™ interactive ebook explores business agility and IBM's smart work initiative in the context of business process management and SOA connectivity and Integration. It contains...
Provided by IBM
-
Case Studies
Get more out of IBM Maximo Asset Management solutions for facility management
Jan 2011
In April, IBM made two announcements that significantly expand IBM Maximo® Asset Management solutions for facilities management. First, IBM announced its agreement with Drawbase Software to...
Provided by IBM
-
White Papers
Online Offline Trends In Retailing
Nov 2008
The Internet plays an increasingly essential role in today's society; and this is particularly true for retailers. Research suggests that consumers not only use the Internet to shop online, but...
Provided by Monash University
-
White Papers
Using Lexical Semantic Analysis To Derive Online Brand Positions: An Application To Retail Marketing Research
May 2009
This paper provides an innovative approach to brand tracking in the context of online retail shopping by deriving meaning from the vast amount of information stored in online search engine...
Provided by New York University
-
White Papers
Fashion Exposed: Planning Your Marketing Approach For Great Results
Mar 2008
This paper aims to provide one with a structure to determine the best marketing strategy for their retail business. This practical workshop will open the door to their creative thinking on...
Provided by Australian Retailers Association
-
White Papers
Retail Advertising And Promotions For Cigarettes In New York
Sep 2007
One major goal of this initiative is to reduce retail tobacco advertising and promotions in New York. To accomplish this goal, community partners are monitoring and assessing retail advertising...
Provided by New York State Department Of Health
-
White Papers
Marketing At Retail Initiative (MARI)
Sep 2007
This White papers presents the rationale for the MARI Proof of Concept test, the factors that lead to it, he different interest groups involved, the participants and methodology for the program,...
Provided by Sheridan Consulting
-
White Papers
Advertising And Collusion In Retail Markets
Nov 2007
In this paper, authors investigate advertising behaviors of privately informed firms when some consumers use an advertising search rule, whereby they go to the firm that advertises the most. In...
Provided by Columbia University
-
White Papers
Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!
Nov 2008
A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million...
Provided by New York University
-
White Papers
The Evolution Of Rich Media Advertising: Current Market Trends, Success Metrics And Best Practices
Nov 2007
Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video plays and custom events. The advanced levels of brand...
Provided by Double Click
-
White Papers
Retailing In China: Bring Your "A" Game
Nov 2007
The economic boom in China's major cities - where most global companies are concentrated - has been going strong for 25 years. Now that wealth is spreading to second- and third-tier cities. By...
Provided by Boston Consulting Group
-
White Papers
Rapid Results In Retail
Oct 2007
Retailers' margins are always under pressure from rising costs. Now, with private-equity players stepping up their investments in the sector and shareholders continuing to expect strong quarterly...
Provided by Boston Consulting Group
-
Whitepapers
DMI Informix - Network IP Customer Reference White Paper
Nov 2010
In 2007, NetworkIP wanted to upgrade its IBM® database architecture to improve service levels and process times to generate critical reports. After considering several offerings, including Oracle...
Provided by IBM
-
Whitepapers
Brochure: Business-ready mobile collaboration tools for your BlackBerry smartphone
Nov 2010
To help mobile employees work smarter and to help IT simplify administration of mobile technology, IBM and Research in Motion® (RIM®) have teamed up to offer security-rich mobile access to IBM...
Provided by IBM
-
White Papers
The Winning Quotient
Dec 2007
It's the most wonderful time of the year - or at least it can be for retailers. While visions of profits dance in their heads, those in the retail industry know the holiday season can make, or...
Provided by Northwestern University (Kellogg)
-
Whitepapers
eX5: The fifth generation of IBM X-Architecture
Oct 2010
High-end workloads drive ever-increasing and ever-changing constraints on innovation. But still, IBM eX5 delivers. Read this white paper to see how IBM eX5 helps you get the greatest value for...
Provided by IBM
-
White Papers
Mobile Marketing as Enterprise Imperative: Strategy, Not Tactic
Sep 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent...
Provided by Tridion B.V.
-
Whitepapers
Wuxi builds engine for economic growth with cloud computing solution from IBM
Sep 2010
The city of Wuxi in China, wanted to create flexible, shared computing resources for local government projects and for software development start-ups. They needed to provide a complete virtual...
Provided by IBM
-
Whitepapers
Case Study QuickView: IBM Computing On Demand Uses Clouds to Increase Business Productivity
Sep 2010
IBM customers increasingly require shorter time frames to acquire additional computing capacity. One option is leasing this capacity, but traditional lease terms lack the flexibility and quick...
Provided by IBM
-
Whitepapers
Case Study QuickView: IBM Research Doubles Its Productivity with Cloud Computing
Sep 2010
IBM researchers need fast turnaround times for the provisioning of IT resources for new projects. By introducing cloud computing to research labs, IBM enabled business process workflow...
Provided by IBM
-
White Papers
Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales
Jun 2010
Your business can't look empty. If your parking lot is empty, it looks like nobody is buying from you. Do you like to go to restaurants with an empty parking lot? Most don't At least park your car...
Provided by SooperArticles
-
Webcasts
Work smarter to remain competitive and keep up with customer demands
Jul 2009
This webcast, "Untangle Your Connectivity Infrastructure — Free Up Your Cost," shows how IBM SOA solutions and IBM WebSphere® untangle costly and debilitating complexities associated with...
Provided by IBM
-
Whitepapers
Cloud Computing for the Enterprise: Part 2: WebSphere sMash and DB2 Express-C on the Amazon EC2 Public Cloud
May 2009
Among the three cloud types - public, private, and hybrid clouds - the public cloud is probably the most well-known and mature in its offerings. Accessibility and affordability are two of the key...
Provided by IBM
-
Whitepapers
Enterprise Web 2.0 application support from IBM
Aug 2009
IBM® WebSphere® Portal for IBM System z® software provides an efficient way for mainframe users to extend the value of their System z platform to the Web. See how this software can help you...
Provided by IBM
-
Whitepapers
Executive Update: IBM System z and Web 2.0 deliver value together
Aug 2009
This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software are better positioned to leverage Web 2.0 technologies. With version 6.1 you can deploy applications...
Provided by IBM
-
Whitepapers
UIM Evaluation: IBM Information on Demand
Aug 2009
IBM can claim what is arguably the industry's broadest portfolio of unified information management (UIM) software, serves and industry-specific solutions. IBM is promoting the importance of...
Provided by IBM
-
Case Studies
Low Rate Financing: Get competitive rates on virtually every IBM brand
Aug 2009
Improve your cash flow and return on investment with IBM Low Rate Financing—the best way to get the IT solutions your organization needs.
Provided by IBM
-
Tools & Templates
IDC ROI Calculator for IBM Tivoli Netcool
Aug 2009
This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM® Tivoli® Netcool®. The tool and underlying...
Provided by IBM
-
Downloads
IBM Smart SOA approach in action: Application Foundation Demo.
Oct 2009
This demo shows how the IBM® Smart SOA™ application foundation helped JK Enterprises as their business expanded. You'll see how IBM helped them improve their agility and employee...
Provided by IBM
-
Whitepapers
Find cost-effective solutions to help your business stay up and running
Jul 2009
Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll see how the IBM® Comprehensive Data Protection...
Provided by IBM
-
White Papers
Basic Mistakes Retailers Make When Times Are Tough
Aug 2009
The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer...
Provided by American Express
-
Whitepapers
Data Warehousing with DB2 for System z
Dec 2008
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2...
Provided by IBM
-
Whitepapers
Leveraging the Model Driven Development and Software Product Line Engineering Synergy for Success
Jul 2009
This report focuses on one of these integrations, the Rational Rhapsody/BigLever Software Gears Bridge. The Rational Rhapsody/Gears Bridge extends the abstraction, comprehension and communication...
Provided by IBM
-
Whitepapers
Validation process and compliance support with IBM Maximo Asset Management in regulated industries
Jun 2009
This IBM white paper discusses how IBM Maximo Asset Management can provide e-signature and e-record (audit trail) capabilities that support efforts to comply with regulations and guidelines...
Provided by IBM
-
White Papers
Advertising Effectiveness
Aug 2007
The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might...
Provided by Decision Analyst
-
White Papers
From Retail To "Me-tail": Tomorrow Starts Today
Mar 2010
As power moves inexorably from seller to buyer and retailing morphs into "Me-tailing", retail organizations will need much more than customer centricity and supply chain optimization to achieve...
Provided by Accenture
-
White Papers
The New Reality Series Recovery Retailing: Tomorrow Starts Today
Dec 2009
Despite signs of economic recovery, consumer confidence - the traditional bellwether of retail profitability - remains at record lows in many major markets. Battered by slumping asset values and...
Provided by Accenture
-
White Papers
Shopping For Scarce Retail Talent: Driving High Performance In The Retail Industry Through Strategic Talent Management
Mar 2009
The retail industry is facing challenging times. In the midst of a recession and a decline in consumer wealth and spending, retailers are focused on the short term: getting customers into stores...
Provided by Accenture
-
White Papers
What's Advertising Content Worth?: Evidence From A Consumer Credit Marketing Field Experiment
Mar 2009
Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. The authors analyze a direct mail field experiment in South...
Provided by University of Chicago (Booth)
-
Whitepapers
COBOL Whitepaper: Updating Rules for COBOL Generated Code to Use CICS Channels and Containers
Aug 2010
IBM® WebSphere® ILOG Rules for COBOL generates a COBOL sub-program from the rules that have been externalized and managed in the ILOG Rules Repository. The externalization of business rules...
Provided by IBM
-
Downloads
UC2 Software: Immediately Help Reduce Costs and Unleash the Collaborative Power of Your Company
Aug 2010
You can immediately reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners and extended...
Provided by IBM
-
Whitepapers
Whitepaper: Understanding IBM Lotus Sametime and Unified Telephony
Aug 2010
This white paper defines the IBM® Unified Communications and Collaboration (IBM UC2™) vision of making it easy for you to find, reach, and collaborate with others through a unified user...
Provided by IBM
-
Whitepapers
IBM Maximo Asset Management:Energy solutions for the U.S. Federal government
Aug 2010
This white paper describes the value IBM has created for the U.S. Federal government through the application of knowledge management to the business of facilities management. Leveraging the best...
Provided by IBM
-
White Papers
Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales
Jun 2010
Your business can't look empty. If your parking lot is empty, it looks like nobody is buying from you. Do you like to go to restaurants with an empty parking lot? Most don't At least park your car...
Provided by SooperArticles
-
Whitepapers
Case Study QuickView: IBM Research Doubles Its Productivity with Cloud Computing
Sep 2010
IBM researchers need fast turnaround times for the provisioning of IT resources for new projects. By introducing cloud computing to research labs, IBM enabled business process workflow...
Provided by IBM
-
Whitepapers
Case Study QuickView: IBM Computing On Demand Uses Clouds to Increase Business Productivity
Sep 2010
IBM customers increasingly require shorter time frames to acquire additional computing capacity. One option is leasing this capacity, but traditional lease terms lack the flexibility and quick...
Provided by IBM
-
Whitepapers
Wuxi builds engine for economic growth with cloud computing solution from IBM
Sep 2010
The city of Wuxi in China, wanted to create flexible, shared computing resources for local government projects and for software development start-ups. They needed to provide a complete virtual...
Provided by IBM
-
White Papers
Mobile Marketing as Enterprise Imperative: Strategy, Not Tactic
Sep 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent...
Provided by Tridion B.V.
-
Whitepapers
eX5: The fifth generation of IBM X-Architecture
Oct 2010
High-end workloads drive ever-increasing and ever-changing constraints on innovation. But still, IBM eX5 delivers. Read this white paper to see how IBM eX5 helps you get the greatest value for...
Provided by IBM
-
White Papers
The Winning Quotient
Dec 2007
It's the most wonderful time of the year - or at least it can be for retailers. While visions of profits dance in their heads, those in the retail industry know the holiday season can make, or...
Provided by Northwestern University (Kellogg)
-
Whitepapers
Brochure: Business-ready mobile collaboration tools for your BlackBerry smartphone
Nov 2010
To help mobile employees work smarter and to help IT simplify administration of mobile technology, IBM and Research in Motion® (RIM®) have teamed up to offer security-rich mobile access to IBM...
Provided by IBM
-
Whitepapers
DMI Informix - Network IP Customer Reference White Paper
Nov 2010
In 2007, NetworkIP wanted to upgrade its IBM® database architecture to improve service levels and process times to generate critical reports. After considering several offerings, including Oracle...
Provided by IBM
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White Papers
Rapid Results In Retail
Oct 2007
Retailers' margins are always under pressure from rising costs. Now, with private-equity players stepping up their investments in the sector and shareholders continuing to expect strong quarterly...
Provided by Boston Consulting Group
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White Papers
Retailing In China: Bring Your "A" Game
Nov 2007
The economic boom in China's major cities - where most global companies are concentrated - has been going strong for 25 years. Now that wealth is spreading to second- and third-tier cities. By...
Provided by Boston Consulting Group
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White Papers
The Evolution Of Rich Media Advertising: Current Market Trends, Success Metrics And Best Practices
Nov 2007
Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video plays and custom events. The advanced levels of brand...
Provided by Double Click
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White Papers
Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!
Nov 2008
A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million...
Provided by New York University
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White Papers
Advertising And Collusion In Retail Markets
Nov 2007
In this paper, authors investigate advertising behaviors of privately informed firms when some consumers use an advertising search rule, whereby they go to the firm that advertises the most. In...
Provided by Columbia University
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White Papers
Marketing At Retail Initiative (MARI)
Sep 2007
This White papers presents the rationale for the MARI Proof of Concept test, the factors that lead to it, he different interest groups involved, the participants and methodology for the program,...
Provided by Sheridan Consulting
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White Papers
Retail Advertising And Promotions For Cigarettes In New York
Sep 2007
One major goal of this initiative is to reduce retail tobacco advertising and promotions in New York. To accomplish this goal, community partners are monitoring and assessing retail advertising...
Provided by New York State Department Of Health
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White Papers
Fashion Exposed: Planning Your Marketing Approach For Great Results
Mar 2008
This paper aims to provide one with a structure to determine the best marketing strategy for their retail business. This practical workshop will open the door to their creative thinking on...
Provided by Australian Retailers Association
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White Papers
Using Lexical Semantic Analysis To Derive Online Brand Positions: An Application To Retail Marketing Research
May 2009
This paper provides an innovative approach to brand tracking in the context of online retail shopping by deriving meaning from the vast amount of information stored in online search engine...
Provided by New York University
