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search engine optimization
(300 results)-
White Papers
Marketing Your Small Business: The Role Of SEO
Jun 2010
SEO has become a buzz word in the marketing world, but what does it actually mean for you and your small business? Search engine optimization refers to the level of exposure your website or...
Provided by SooperArticles
-
White Papers
Small Business Advertising Tips
Jul 2009
Many small businesses don't pay attention to effective business marketing. Sixty percent of start up businesses neglect marketing costs in their business plan. And those who already established...
Provided by SooperArticles
-
White Papers
The Secret To Generating Small Business Leads
Aug 2009
Have you ever thought about leaving your regular job and start doing a better job marketing your small business or professional services? This may sound a radical move for anyone who has a good...
Provided by SooperArticles
-
White Papers
Effective PR For A Small Business On A Budget: Get Local And Get Online!
Sep 2009
If yours is like most small businesses, you can't afford the luxury of a PR department, much less a dedicated PR agency or even one employee responsible for external communications and PR....
Provided by SooperArticles
-
White Papers
Getting Noticed On The Internet - Digital Marketing For Small Business
Aug 2009
The Internet has grown from a small network of academics needing a way to trade research into a world spanning, ubiquitous marketplace and repository for nearly every possible kind of information...
Provided by Wholesale Pages
-
White Papers
The Power Of Local Search Marketing For Small Businesses
Apr 2010
In midst of recession, many small businesses today are concerned about how to win over hearts, minds, and of course buying power of local consumers. Years ago, local businesses would look to...
Provided by SooperArticles
-
White Papers
Business Profiles For Small Business Marketing
Apr 2010
Small business owners are constantly looking out for low-cost and effective methods of marketing. Some entrepreneurs will try every trick in the book to ensure their business is doing everything...
Provided by SooperArticles
-
White Papers
Role Of Micro Blogging In Search Engine Marketing
Apr 2010
Micro Blogging is the altered blogging behavior, where small pieces of content are published on the web regularly from your mobile, IM, or through the micro-blogging site. Micro blogging is...
Provided by Copper Bridge Media
-
White Papers
Using Press Releases To Create Traffic Online
Apr 2008
Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number...
Provided by PressReleasePoint
-
White Papers
Is A Press Release Worthwhile?
Apr 2008
A press release in essence is a written statement; it can also be a recording. Basically it is a communication released to the media in order to announce something. It is almost like an article...
Provided by PressReleasePoint
-
White Papers
How To Distribute A Press Releases That Will Draw Targeted Visitors Right To Your Site
Apr 2008
When you are looking for places to distribute simple press release information that will draw people into your web site you need to look for places that allow advertising. Whenever you are trying...
Provided by PressReleasePoint
-
White Papers
Press Releases Help In Improving Search Engine Optimization Services
Apr 2008
Like link building, keyword usage, Meta tags etc. press releases too are an essential tool that helps in increasing a websites ranking on the search engines and improves its search engine...
Provided by PressReleasePoint
-
White Papers
Press Release Optimization - Get Incredible Traffic
Apr 2008
At present, various search engines are playing a vital role in popularizing websites. In fact, these search engines are not only increasing the popularity of online market but also developing new...
Provided by PressReleasePoint
-
White Papers
Press Releases Help In Search Engine Marketing
Apr 2008
Just writing press releases is not sufficient for your website promotion. There needs to be more than just writing on blank papers. In order to make best use of your press releases, you need to...
Provided by PressReleasePoint
-
White Papers
4 Steps to Creating an Interactive Website
Oct 2010
Are you getting the most from your online presence? Discover how to make your small business website work harder for you by utilizing blogs, ecommerce, and social media. It's easy to turn a basic...
Provided by Verio
-
White Papers
Resellers - Add Value with Easy to Install Applications
Oct 2010
Discover how a cPanel VPS hosting solution can solve website challenges with point and click simplicity and make you the one-stop shop for all of your customers' online needs. Download this guide...
Provided by Verio
-
Webcasts
Open And Social
May 2008
If you love something, set it free and it will come back to you, says the old adage. But as Sue Decker, President of Yahoo! explains, this sentiment also applies to advertising-driven online real...
Provided by Stanford University
-
Webcasts
Shedding Light On The "Dark" Web
Sep 2009
In an effort to index the 99 percent of the "Dark" web - that is, the vast majority of web pages unreachable by most search tools - Robin Li, CEO of China's Baidu, launched a product called...
Provided by Stanford University
-
Webcasts
Sharpening Focus In The Face Of Market Turmoil
Sep 2009
Focusing on technology, operations, and the user experience, Robin Li, CEO of Chinese search engine Baidu, took a pragmatic approach and recalls how he took on the role of project manager for the...
Provided by Stanford University
-
Webcasts
Value In User Click Rates
Nov 2008
In a non-centralized system like the Internet, the best information is likely coming from a multitude of disparate sources. Anna Patterson, Co-founder of search engine Cuil, explains why her...
Provided by Stanford University
-
Whitepapers
DMI Informix - ebook - Discover Hassle-free data management with IBM Informix
Nov 2010
Today, unprecedented data volumes and shrinking budgets are stretching IT departments to their limits. Now, leading businesses are discovering that success can be derived from the right...
Provided by IBM
-
White Papers
Does Your Website Speak The Same Language As Your Customer?
Oct 2010
The foundational step for any website that hopes to rank well in the search engines is keyword research. Simply put, keyword research is any research that helps you better understand the actual...
Provided by American Express
-
White Papers
5 Trends That Will Shape Small Business In 2011
Sep 2010
Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are the author's predictions along those...
Provided by American Express
-
White Papers
Search Marketing As A Core Local Business Strategy
Sep 2010
Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore....
Provided by American Express
-
White Papers
4 Ways To Use Social Media To Kick Up Your SEO
Oct 2010
Something subtle yet profound happened in the world of Internet marketing when YouTube became the second most popular search engine. This shift signaled the fact that user-generated content -...
Provided by American Express
-
White Papers
5 Tips For Making The Most Of Google Places
Nov 2010
Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles,...
Provided by American Express
-
Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
3 SEO Tips You Can't Afford To Miss
Nov 2009
In this webcast with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.
Provided by iMedia Communications
-
White Papers
SEO/SEM In A Nutshell
May 2008
Search engines exist to help manage and organize massive amounts of information accessible over the Internet, which continually change on a minute-by-minute basis, so that website visitors can...
Provided by inQbation.com
-
White Papers
Search Engine Optimization Specialized Studies
Oct 2010
The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing...
Provided by Regents of the University of California
-
White Papers
The Dynamics Of Search Engine Marketing For Tourist Destinations
Jul 2010
Search Engine Marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving...
Provided by College of Charleston
-
White Papers
Keyword Generation For Search Engine Advertising Using Semantic Similarity Between Terms
Jul 2007
An important problem in search engine advertising is keyword generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hence are more...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Pricing Paid Placements On Search Engines
Feb 2008
The objective of this research is to identify the optimal pricing strategy for paid placements on search engines' "Search-results" listings. To accomplish this, the authors develop a mathematical...
Provided by Texas A&M University
-
White Papers
How To Improve Your Google Ranking: Myths And Reality
Jun 2010
Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked...
Provided by Northwestern University
-
White Papers
On The Evolution Of Search Engine Rankings
Feb 2009
Search Engines have greatly influenced the way we experience the web. The first search engines appeared and they have been evolving ever since, taking over the role that web directories used to...
Provided by Wellesley College
-
White Papers
Research On Agricultural Search Engine Optimization
Jun 2010
Search engine optimization (SEO) has practical significance for promoting farmers income and agricultural efficiency in China. Firstly, how to extract web page attributes contributed to the...
Provided by China Agricultural University
-
White Papers
Five Ways To Achieve Better Search-Engine Traffic For Your News Release
Aug 2009
It's been a long time since press releases were intended exclusively for the media. Today's more broadly defined "News release" needs to be written directly for customers and other target...
Provided by Cision
-
White Papers
The Role Of Search Engine Optimization In Search Rankings
Jan 2010
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine...
Provided by University of California
-
White Papers
Search On: Search Engine Marketing Becomes A Strategic Weapon In The Quest For Leads And Sales
Mar 2010
In today's fragmented media world, search is emerging as a powerful integration tool, as well as a robust marketing channel. Recognizing this potential, leading brands are studying how search...
Provided by Adweek
-
White Papers
Taking It To The Top: A Lesson In Search Engine Optimization
Oct 2010
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order...
Provided by Saint Francis University
-
White Papers
Who Will Be The Leading Search Engine At The End Of 2010
Mar 2010
It appears as though Google has a fresh contender in the universe of search engines. Have you found that if someone is discussing computers either the name Google or Bing, appear to come up into...
Provided by Business Articles
-
White Papers
Social Media Marketing And Search Engine Optimization
Sep 2007
Social Media Web sites have been the craze since MySpace became popular. The phrase, Social Media Marketing (SMM) has recently been coined to describe a new frontier of online advertising. SMM is...
Provided by MoreVisibility
-
White Papers
SEO Fundamentals
Apr 2010
Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine...
Provided by Business Articles
-
White Papers
Clarity Trumps Persuasion
Jan 2010
If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in...
Provided by DTI
-
White Papers
Beyond Landing Pages
Sep 2009
Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for...
Provided by DTI
-
White Papers
Optimizing Your Landing Pages
Mar 2008
Two Marketing Experiments formulas, the Optimization Sequence and the Conversion Index, represent critical principles that are essential to the effectiveness of any Landing Page optimization...
Provided by DTI
-
White Papers
Improving Your Rankings In The Search Engines With These SEO Copywriting Tips
May 2010
SEO copywriting or Search Engine Copywriting is something that not many people are aware of. Search engine optimization is a popular term; however, the emphasis that should be placed on the...
Provided by Business Articles
-
White Papers
Ecommerce Optimization
Oct 2009
Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement...
Provided by DTI
-
White Papers
Optimize Your Email In Three Steps
Jan 2010
It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are...
Provided by DTI
-
White Papers
The Answer To Driving Traffic And Search Engine Rankings
Oct 2009
One has no doubt seen many claims by many people on how to drive traffic and gain in your search engine rankings. The questions that one has and needs to be answered are: Do one has the time to do...
Provided by Home Based Business Adviser
-
White Papers
Fantastic Ways To Boost Targeted Web Traffic To Your Site?
Mar 2010
Whenever you have a web site, your objective becomes rather single-minded: get a lot more traffic to it. However if every person on the World Wide Web is doing the exact same thing, won't your...
Provided by Business Articles
-
White Papers
Small Businesses Can Grow By Using An SEO Service
Mar 2010
In an economy like this one, small businesses must use any and all marketing tools at their disposal so, many are turning to SEO services to reach untapped client pools and extend their market...
Provided by Business Articles
-
White Papers
Unique Article Wizard Is Great For Search Engine Optimization
Mar 2010
E-commerce is a tough business. If you don't have the tools and know how to make your site as good as possible, your business might fail. New sites are working to optimize their rankings every...
Provided by Business Articles
-
White Papers
No Unsupervised Thinking
Nov 2009
You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling,...
Provided by DTI
-
White Papers
Optimizing eCommerce Websites
May 2008
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They...
Provided by DTI
-
White Papers
Building Exposure Through Search Results
Mar 2010
The power of social media to help make connections may be obvious to many business owners, but what may not be is the effect it can have on your search rankings. And for marketing your business,...
Provided by American Express
-
White Papers
SEO For Beginners
May 2010
SEO is the process by which you set-up your site in order to maximize its presence in search engine results. Sites like Google send out automatic search engine spiders that analyze sites and pages...
Provided by American Express
-
White Papers
The Little Known Secret To Getting Page 1 Google Rankings
Jan 2010
This paper explains why video SEO is such an incredible Page 1 generator: First, search engines like Google are increasingly using "Blended" search results - articles, video, pictures, and other...
Provided by American Express
-
Webcasts
Current Trends in Computer Security
May 2008
This webcast throws light on website vulnerabilities, DNS Rebinding and Other Recent Vulnerabilities and Web 2.0 Security Trends.
Provided by Stanford University
-
Webcasts
Reveal the power of information
Dec 2009
Concealed facts can badly affect decision-making. The duplication of knowledge is expensive. Our digital future needs efficient data management. Learn how enterprise search can increase the return...
Provided by Mindbreeze Software
-
White Papers
Linking Search, Conversation, And Your Site
Apr 2008
When you enter your query into a search engine, you are beginning a sophisticated conversation with a machine. It's a magical experience, talking with computers in this way, and it's the main...
Provided by American Express
-
White Papers
How To Pitch A Blogger Who Hates To Be Pitched
Jul 2009
By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have...
Provided by American Express
-
White Papers
Search Engine Door Slowly Closing On Small Business
Feb 2009
It's difficult not to be bombarded these days with the glowing internet trends and statistics...the bottom line is that people (read: potential customers) have and continue to flock to the...
Provided by American Express
-
White Papers
Understanding Vanity URLs And Why They're Important To Your SMB
Jul 2009
The recent hype and online buzz around the release of Facebook vanity URLs has highlighted the importance of claiming usernames on social sites. Yet, the reality is that most people outside the...
Provided by American Express
-
White Papers
Social Media's Impact On SEO
May 2009
There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook and Twitter that help people share information....
Provided by American Express
-
White Papers
A Beginner's Guide To Landing Page Optimization
Aug 2009
As small business owners, we have our own websites. However, we generally struggle with conversion. We assume that our prospective clients will first land directly on our home page and will follow...
Provided by American Express
-
White Papers
Getting Your Website Ready For Local Search Traffic
Apr 2009
The majority of small businesses online are looking for customer in their town. Good news is that recent research suggests that the majority of online searchers are also looking for local goods...
Provided by American Express
-
White Papers
What You Can Learn From The SEO Business Model
Apr 2009
Amidst the gloom surrounding media and even online advertising, there is one category that has steadily been growing year after year and shows few signs of slowing down. Search marketing...
Provided by American Express
-
White Papers
Hiring An SEO Firm
Sep 2009
When outsourcing your SEO, know what questions to ask before you sign. Knowing where to turn once you've decided to outsource your search engine marketing campaign can be daunting. While it's not...
Provided by American Express
-
White Papers
Search Engine Optimization And Advertising
Feb 2009
What if You Built a Website - But Nobody Came? That's the harsh reality facing many aspiring online businesses. Thanks to pre-built e-commerce tools and Web hosting sites, launching an online...
Provided by American Express
-
White Papers
The Basics Of Search Engine Marketing
Feb 2009
Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and...
Provided by American Express
-
White Papers
6 Pitfalls To Avoid When Choosing A Domain Name
Apr 2009
We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website - and if you choose a URL that doesn't make...
Provided by American Express
-
White Papers
Key Considerations For Content-Driven Websites
Jul 2009
Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are...
Provided by American Express
-
Webcasts
Search Applications: The Future of Enterprise Search
Oct 2009
Enterprise search is changing. It's about immediate usability. Watch this new program and learn how to use search applications to improve daily decision-making, increase revenues, and cut costs in...
Provided by Endeca Technologies
-
White Papers
Outsourcing Of Seo
Jan 2009
It will be very intelligent decision to hire an outsourcing company which will provide your company with the premium services of SEO and you will save money too. Manually searching and finding out...
Provided by Articler.com
-
White Papers
Starting A Home Based Internet Business - SEO Facts And Figures
Jan 2009
There are many techniques hereby starting a home based internet business can become a pleasure to conduct. SEO or Search Engine Optimization is one of them. This is a tool which is used...
Provided by contentdig.com
-
White Papers
5 Easy SEO Tips For Starting An Internet Home Based Business
Jan 2009
You may also have recognized how much information overload there is concerning SEO and starting an internet home based business, which makes it difficult to separate the correct tips from the...
Provided by contentdig.com
-
White Papers
Starting A Home Based Internet Business - SEO And Its Benefits
Jan 2009
Starting a home based internet business can be a run away success if the website comes up within the first 20 results of organic searches. It has been observed time and again, that people like to...
Provided by contentdig.com
-
White Papers
Outsourcing Seo Services To Indian Companies?
Jan 2009
The Internet rules the present times. People had become accustomed to the online purchase of all goods and services that they require. If you wish to conduct any business on the Internet, the...
Provided by eArticlesOnline.com
-
White Papers
Set Up Your Business Through Outsourcing SEO Submissions
May 2009
It's the world of outsourcing, if you in any business or service it's very important for you to have a clear idea about outsourcing in order, to flourish in your business. You can understand....
Provided by Article Alley
-
White Papers
Role Of Micro Blogging In Search Engine Marketing
Apr 2010
Micro Blogging is the altered blogging behavior, where small pieces of content are published on the web regularly from your mobile, IM, or through the micro-blogging site. Micro blogging is...
Provided by Copper Bridge Media
-
White Papers
Using Press Releases To Create Traffic Online
Apr 2008
Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number...
Provided by PressReleasePoint
-
White Papers
Is A Press Release Worthwhile?
Apr 2008
A press release in essence is a written statement; it can also be a recording. Basically it is a communication released to the media in order to announce something. It is almost like an article...
Provided by PressReleasePoint
-
White Papers
How To Distribute A Press Releases That Will Draw Targeted Visitors Right To Your Site
Apr 2008
When you are looking for places to distribute simple press release information that will draw people into your web site you need to look for places that allow advertising. Whenever you are trying...
Provided by PressReleasePoint
-
White Papers
Press Releases Help In Improving Search Engine Optimization Services
Apr 2008
Like link building, keyword usage, Meta tags etc. press releases too are an essential tool that helps in increasing a websites ranking on the search engines and improves its search engine...
Provided by PressReleasePoint
-
White Papers
Press Release Optimization - Get Incredible Traffic
Apr 2008
At present, various search engines are playing a vital role in popularizing websites. In fact, these search engines are not only increasing the popularity of online market but also developing new...
Provided by PressReleasePoint
-
White Papers
Press Releases Help In Search Engine Marketing
Apr 2008
Just writing press releases is not sufficient for your website promotion. There needs to be more than just writing on blank papers. In order to make best use of your press releases, you need to...
Provided by PressReleasePoint
-
White Papers
4 Steps to Creating an Interactive Website
Oct 2010
Are you getting the most from your online presence? Discover how to make your small business website work harder for you by utilizing blogs, ecommerce, and social media. It's easy to turn a basic...
Provided by Verio
-
White Papers
Resellers - Add Value with Easy to Install Applications
Oct 2010
Discover how a cPanel VPS hosting solution can solve website challenges with point and click simplicity and make you the one-stop shop for all of your customers' online needs. Download this guide...
Provided by Verio
-
Webcasts
Open And Social
May 2008
If you love something, set it free and it will come back to you, says the old adage. But as Sue Decker, President of Yahoo! explains, this sentiment also applies to advertising-driven online real...
Provided by Stanford University
-
Webcasts
Shedding Light On The "Dark" Web
Sep 2009
In an effort to index the 99 percent of the "Dark" web - that is, the vast majority of web pages unreachable by most search tools - Robin Li, CEO of China's Baidu, launched a product called...
Provided by Stanford University
-
Webcasts
Sharpening Focus In The Face Of Market Turmoil
Sep 2009
Focusing on technology, operations, and the user experience, Robin Li, CEO of Chinese search engine Baidu, took a pragmatic approach and recalls how he took on the role of project manager for the...
Provided by Stanford University
-
Webcasts
Value In User Click Rates
Nov 2008
In a non-centralized system like the Internet, the best information is likely coming from a multitude of disparate sources. Anna Patterson, Co-founder of search engine Cuil, explains why her...
Provided by Stanford University
-
Whitepapers
DMI Informix - ebook - Discover Hassle-free data management with IBM Informix
Nov 2010
Today, unprecedented data volumes and shrinking budgets are stretching IT departments to their limits. Now, leading businesses are discovering that success can be derived from the right...
Provided by IBM
-
White Papers
Does Your Website Speak The Same Language As Your Customer?
Oct 2010
The foundational step for any website that hopes to rank well in the search engines is keyword research. Simply put, keyword research is any research that helps you better understand the actual...
Provided by American Express
-
White Papers
5 Trends That Will Shape Small Business In 2011
Sep 2010
Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are the author's predictions along those...
Provided by American Express
-
White Papers
Search Marketing As A Core Local Business Strategy
Sep 2010
Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore....
Provided by American Express
-
White Papers
4 Ways To Use Social Media To Kick Up Your SEO
Oct 2010
Something subtle yet profound happened in the world of Internet marketing when YouTube became the second most popular search engine. This shift signaled the fact that user-generated content -...
Provided by American Express
-
White Papers
5 Tips For Making The Most Of Google Places
Nov 2010
Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles,...
Provided by American Express
-
Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
3 SEO Tips You Can't Afford To Miss
Nov 2009
In this webcast with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.
Provided by iMedia Communications
-
White Papers
SEO/SEM In A Nutshell
May 2008
Search engines exist to help manage and organize massive amounts of information accessible over the Internet, which continually change on a minute-by-minute basis, so that website visitors can...
Provided by inQbation.com
-
White Papers
Search Engine Optimization Specialized Studies
Oct 2010
The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing...
Provided by Regents of the University of California
-
White Papers
The Dynamics Of Search Engine Marketing For Tourist Destinations
Jul 2010
Search Engine Marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving...
Provided by College of Charleston
-
White Papers
Keyword Generation For Search Engine Advertising Using Semantic Similarity Between Terms
Jul 2007
An important problem in search engine advertising is keyword generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hence are more...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Pricing Paid Placements On Search Engines
Feb 2008
The objective of this research is to identify the optimal pricing strategy for paid placements on search engines' "Search-results" listings. To accomplish this, the authors develop a mathematical...
Provided by Texas A&M University
-
White Papers
How To Improve Your Google Ranking: Myths And Reality
Jun 2010
Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked...
Provided by Northwestern University
-
White Papers
On The Evolution Of Search Engine Rankings
Feb 2009
Search Engines have greatly influenced the way we experience the web. The first search engines appeared and they have been evolving ever since, taking over the role that web directories used to...
Provided by Wellesley College
-
White Papers
Research On Agricultural Search Engine Optimization
Jun 2010
Search engine optimization (SEO) has practical significance for promoting farmers income and agricultural efficiency in China. Firstly, how to extract web page attributes contributed to the...
Provided by China Agricultural University
-
White Papers
Five Ways To Achieve Better Search-Engine Traffic For Your News Release
Aug 2009
It's been a long time since press releases were intended exclusively for the media. Today's more broadly defined "News release" needs to be written directly for customers and other target...
Provided by Cision
-
White Papers
The Role Of Search Engine Optimization In Search Rankings
Jan 2010
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine...
Provided by University of California
-
White Papers
Search On: Search Engine Marketing Becomes A Strategic Weapon In The Quest For Leads And Sales
Mar 2010
In today's fragmented media world, search is emerging as a powerful integration tool, as well as a robust marketing channel. Recognizing this potential, leading brands are studying how search...
Provided by Adweek
-
White Papers
Taking It To The Top: A Lesson In Search Engine Optimization
Oct 2010
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order...
Provided by Saint Francis University
-
White Papers
Search Engine Optimization By Target Location
Dec 2009
Search engine competition is fierce and is only increasing by the day. Due to the increasing keyword competition, research has shown that focusing on a specific niche can enhance your chances of...
Provided by Potenture Technology Solutions
-
White Papers
Leveraging SharePoint To Optimize Your Search Engine Rankings
Dec 2009
The myriad ways that businesses are leveraging SharePoint clearly demonstrate that in today's Web 2.o world, the Web site is no longer simply online "Brochure-ware." Indeed, SharePoint-built...
Provided by Sieena
-
White Papers
A Discussion On How Google Ads And Organic Search Engine Optimization Relate
Feb 2010
As a general rule the authors recommend clients dedicate 65% of their budgets to Search Engine Optimization, and 35% to Google ads. Why? Statistics show that 65% people use the organic results and...
Provided by Walsh Group
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White Papers
Google Page One Management (GPOM) Strategies
Dec 2009
The practice of using Search Engine Optimization (SEO) techniques on car dealer business names and locations to position lead collection websites on Google Page One is not just limited to the...
Provided by Automotive SEO
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White Papers
Sponsored Links Or "Advertisements"?: Measuring Labeling Alternatives In Internet Search Engines
Nov 2010
Search engines combine two kinds of links: So-called "Algorithmic" links present the results a search engine deems most relevant for a given search phrase, selected based on page contents,...
Provided by Harvard Business School
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White Papers
Search Engine Optimization
Aug 2008
Who could be a more perfect target audience than someone who is already looking for one's company, one's product or service, or just the sort of information you've got on your website? The trick,...
Provided by SEO
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White Papers
Search Engine Optimization (SEO) - Increase Quality Traffic, And Conversion Rates And Sales On Your Website
Jan 2011
Search Engine Optimization (SEO) is a process that takes rigorous implementation and ongoing maintenance to stay on top of the ever-changing technology and fierce competition. The goal of SEO is...
Provided by Webmarketing123
